Want to keep a consistent blog and double your traffic month-on-month?

I was not born with the consistency gene, that’s not very fortunate for a blogger and content strategist.
Consistency is kind of important! This is why I like to flex my consistency muscles by taking on challenges that seem hard to achieve and a little far.
 
I’m currently building the Millenium Falcon. (Just in case you’re not a Star Wars enthusiast, the Millenium Falcon is Luke Skywalker’s spaceship, in plain English that’s the star’s ride in the first movie – gosh, that sounds beige).
 
Why am I doing that? well, it comes in 100 issues with 100 pieces to put together, so technically it’s approximately 2-year plan. Just like a seriously successful blog.
 
But consistency is NOT easy.
That is WHY it is key. Like most things in life, if it’s not for everyone, it will be super effective, because most people would give up. It is effective BECAUSE it is hard.
 
Most people will not keep up the consistency or stay in the game long enough to see traction. In a world where everyone wants instant gratification, blogging is an even stronger technique to get traffic. Most are not willing to work hard weekly and wait it out.
 
Bloggers tend to have more grit.
To blog regularly you need grit, consistent grit.
 
If you were not born with the consistency gene, don’t worry, I wasn’t either, but over the last 10 years managing internal content teams, I have created a foolproof system that keeps you a couple of months ahead of schedule and takes the edge off the stress of breaking your patterns, giving you the space to get back on track without publicly missing a glitch.
 
You know what else works wonders at keeping you consistent? knowing for sure that your plan will yield the right kind of traffic and results. Knowing that you have a rock-solid plan and the time spent blogging is an investment – none of it is a gamble.
 
Want to build a rock solid plan?
Join for the FREE COURSE
blogging course
 
 

I’m currently on issue 8, so technically, you have around another 21 months of Star Wars posts, so I apologize in advance – though I’m not really sorry coz it is a lot of fun.

 

See you inside the free course!
 
 
June 27th, 2018|Blogging for business|

“How to Start a Podcast” with Colin Gray

Blogging has always been the standard for driving traffic to your site, but podcasting is on the rise and for good reason. From gaining longer attention spans to eliminating internet distractions, podcasting holds many advantages over text and even video. I had the pleasure of speaking with Colin Gray about the incredible benefits of podcasting and the best way to get started with creating a successful podcast.

Colin started out in the field of education where he taught professors how to best utilize technology, including podcasting, to become better teachers. After falling in love with the podcasting medium, he started a website to share what he was learning about building a successful podcast. He was so successful that he eventually quit his job in education and was able to earn a living through podcasting alone.

Are you looking to start a podcast for the first time? Or perhaps you’re just curious about whether podcasting would be a good fit for you? Read on for a summary of Colin’s incredibly helpful information or watch the entire interview in the video above.

Is podcasting for everybody?

Podcasting certainly suits certain types of people, but it’s a medium that can work well for everyone. Podcasting has this incredible power of engagement that text and video lack. Articles are more searchable and are required for SEO, but it doesn’t easily grab a reader’s attention. Video is engaging and allows your personality to show through, but it comes with many distractions too. It’s difficult to get anyone to watch more than a few minutes of video online.

With podcasting, once you have someone’s attention they listen from half an hour up to 2 hours at a time. You have their real attention with no distractions.

“So there’s that combination of that personality, that informality, that one-to-one connection. And then multiply that by the attention you get. Half an hour, an hour, two hours in somebody’s ear. That’s what builds great fans.”

There’s an intimacy that comes with listening to someone’s voice, a one-to-one connection. And because speaking into a mic is often less intimidating than speaking into a camera, people tend to be more of themselves when creating a podcast. This builds trust and credibility with your listeners and can turn casual visitors into loyal followers – people who really love what you do.

How do you create podcasts, blog posts and videos that work together?

When it comes to creating valuable content for your audience, blogging is a great start. In fact, you can use your blog content to create great podcasts. Simply take your blog post, read it over and speak about that topic for 10 minutes or so. You need show notes for your podcast anyway to make it effective and searchable. Using your blog post as your show notes makes the process of creating a podcast that much simpler.

Video is quite simple as well. If you record video while recording the audio for your podcast, you can go back and take out engaging video excerpts. These excerpts work perfectly to engage your audience and build interest while directing them to the full podcast episode to hear more.

When you follow this method, you’re able to take one topic and create all three mediums at once – blog, podcast, and video.

How often should you release podcast episodes?

While many say you should blog at least twice a week, or even daily, podcasting is much more effective when released consistently once a week. Releasing podcasts weekly keeps you from overextending yourself or diluting the quality of your content.

Even more importantly, a podcast takes much more time to consume. Any more than once a week can be too much time to ask of your listener. Releasing an episode once a week allows you to become a part of your listeners routine. They often set time aside every week to listen to a good quality podcast and it becomes a part of their weekly rhythm.

How do you stay consistent and avoid procrastination?

The first thing you should do is keep a solid, consistent schedule. Don’t just say you’re going to do it sometime this week. That’s when you lose consistency.

“I think that’s the minimum you need to do. If you want to commit to content, whether it’s blogging, podcasting, video, you need to put a time in the calendar every single week to work on it.”

Another great method to stay consistent is to use a seasons model for your podcast. You can dedicate a season of podcast episodes to one theme, usually between five and twenty episodes. Using this model, you can sit down for an hour or two and come up with several months worth of content ideas.

First, come up with some topics that answer big questions that your listeners have. When you break those topics down further and go deeper into each one, you end up with a list of episode topics. Having your content planned out that far in advance is a great way to avoid procrastination and stay consistent.

Using the seasons model is also a great way to get more people coming back to your podcast as you build on the same theme with each new episode. It becomes a more effective teaching tool and gives your listeners better results, which in turn brings you more referrals and growth. It also gives you the opportunity to take a break between seasons, keeping you refreshed and enthusiastic about your podcast which always makes for more good content.

What basic equipment do you need for a good quality podcast?

When just starting out, all you really need is to make sure the quality of your sound is not painful to listen to. And it doesn’t take much to get to that minimum level of quality.

There are two setups that are very simple, easy to use and not very expensive. Both will get you above average audio quality compared to most podcasts.

The Samson Q2U is a good quality USB microphone that easily plugs right into your computer. It’s an XLR mic that can also be used with a mixer or digital recorder like Zoom H5. It’s a very versatile little mic and only costs around $60 or £45 – £50.

If you do a lot of in-person interviews, the smartLav+ is a great little clip mic that plugs into your phone. Rode released an SC6 adapter that lets you plug two of those mics into your phone, one for you and one for your interviewee. It gives you really good quality audio for your in-person interviews. You can find that set for under $150 or £100.

Be sure to check out Colin’s Guide to Starting a Podcast PDF here, and check out his website at ThePodcastHost.com.

May 1st, 2018|Video Interviews|

GDPR Compliance for Online Entrepreneurs

You can’t help but notice it: there’s a tinge of panic in the air among online entrepreneurs. The EU General Data Protection Regulation (GDPR) will be enforced starting 25 May 2018 and compliance is imperative to avoid possible fines.

But how can you be sure your list-building tools are compliant? And how does the GDPR affect online entrepreneurs doing business outside the EU?

Thankfully, I had the pleasure of interviewing Dr. Jackie Mallia, a specialist in data protection law. In this interview, she helps us simplify what GDPR compliance means, in terms of how we collect emails and market our services online.

GDPR Compliance for Online Entrepreneurs Based Outside the EU

Dr. Mallia made it clear: GDPR goes far beyond the EU. Anyone with a website that collects data from someone located in the EU is subject to this regulation. That includes everything from collecting an email address to tracking their activity on your website.

“…it doesn’t even have to be EU citizens, they just have to be in the EU at that point in time. If they’re in Italy and they’re browsing your website, you are basically subject to this regulation.”

In other words, pretty much every website in the world is subject to this regulation if it’s accessible in the EU.

So how can we make sure we’re compliant?…

How to Ensure GDPR Compliance for Online Entrepreneurs

The key to compliance with GDPR is having a proper privacy policy in place that you can share with your consumers in a privacy notice. If you are collecting any information at all from anyone browsing your website, you need to disclose it in a way that’s easy to understand.

“Explain what data you collect (i.e. if you track their activity on your site). Provide different categories of monitoring: behaviour on the website, opening an account with you, tracking marketing, etc. Provide what cookies and scripts are used.

You need to explain what the data is used for… giving the consumer more targeted information based on website behavior.”

You need to explain what data you collect, why you collect it, how you store it and how you use it. Complete transparency. Additionally, you’ll need to provide the consumer with the option to gain access to the data you’ve collected.

This can be done by providing the contact information of your “data controller” or whoever is in charge of handling data and privacy in your business.If you’re the only person in your business you just need to make sure that the tool you use allows you to export this information and forward it by email.

GDPR Compliance and Email Opt-Ins

When it comes down to it, you need proof that everyone on your list opted-in through a method compliant with GDPR. A lot of tools are currently updating their tools to comply with this so double check the tool you’re using and you should be alright.

Here’s where things can get a bit tricky: If you have an email list full of people who opted-in before you were GDPR compliant, then it’s important that you “refresh their consent”. In other words, that actually means getting in touch again with those people on your database and saying, ‘Look, there’s this new law. It requires that we are letting you know exactly what happens with our information. Please look at our privacy policy for the information that you need. If you need more information, please feel free to ask us. And if you don’t actually tick this box, we will not send you any more information.’”

This may sound daunting, but in the end, it can actually help to weed out anyone on your list who doesn’t truly want to be there and give you a list full of highly responsive, engaged individuals.

Refreshing consent is also a must if any information on your list has been acquired or purchased from another company or individual.

Changing from one email service to another? It’s time to refresh that consent too. When you switch services you lose your proof of compliant opt-ins, so you need to be sure you can create that proof within your new email service.

Many email services provide tools that are GDPR compliant, so be sure to seek them out if you’re looking to switch. This will keep things simple and easy for you going forward.

GDPR Compliance for Online Entrepreneurs

How to Handle Opt-Ins and Online Incentives

If you encourage your visitors to opt-in by offering a “freebie” or a discount, that should be fine, but you need to be very clear about that opting-in for a freebie also means opting-in for a newsletter or any other communication. If your past freebies didn’t mention a newsletter subscription or didn’t have a separate box to check to subscribe to your list, it’s time to (you guessed it) refresh their consent.

Another important point to keep in mind is that whatever you offer as an incentive cannot be taken back if they choose to opt-out later. Whatever you’ve offered as an incentive, you need to continue to provide even if they have withdrawn their consent to be emailed at a later stage.

One thing you cannot do is ‘force’ a consumer to opt-in before gaining access to your products or services. For example, if you sell tickets on your website you cannot tell the consumer that they have to opt-in before buying a ticket. But you can offer a discount on those tickets for opting in.

Compliance When Merging Lists from Online Events

After running a webinar or online event, many of us take the information collected for that event and add it to the main list.

However, when accepting opt-ins for anything other than your main list, it is extremely important to be completely transparent about how you will use the email address provided, what info you will send and how often.

When you create a sign-up box for example for an upcoming webinar, you need to use those details only to send the info required to log in to this webinar. If you also want to add this user to your list to send additional information you need to add an extra tick box that says something like… “please tick this box to receive our weekly blog posts.”

It’s acceptable to send your attendees information similar to what they showed interest in, but the option to unsubscribe must be clear and easy to execute at any time. The official regulation is that opting-out must be as easy as opting-in.

Think Like a Consumer

When it comes down to it, it’s all very logical. If there’s ever any question about what is GDPR compliant, staying in the mindset of what you would like to receive as a consumer and what you’d like to be done with your data usually gets you to the right answer.

Having clear and accessible privacy policies will keep you compliant, but it’s also just good business. Keeping your consumer informed and their information safe should always be a priority. Hopefully, this interview helped give you a clear picture of what that looks like within the GDPR.

If you are working toward compliance and need help during any part of the process, be sure to follow/contact Dr. Jackie Mallia here 

DISCLAIMER:
This information course is not intended to provide or indeed be an alternative to case-specific Legal or Technical advice.

If you are working toward compliance and need help during any part of the process, be sure to contact Dr. Jackie Mallia, here.

April 10th, 2018|Online Marketing for Coaches & Consultants, Video Interviews|

Interview with Lisa Peek – Master your Money Mindset

Money is a hot topic that affects us more than we realize. It touches everything in our lives and affects the way we feel about our work, our relationships and our achievements.

Clearing our money blocks can help us charge what we’re worth and build a thriving business that helps us make our impact in our communities. 

In this interview, Lisa Peek helps me understand how to find and address these blocks to have a smoother relationship with money.

Lisa works with female entrepreneurs who are on a passion-driven mission. She is an expert in women, wealth and impact, and you’re in for a treat because she has shared some really actionable nuggets with us in this interview.

Our relationship with money needs to be empowered so that money is not an obstacle and so that we can be greatly rewarded for our work. We may be aware that we have blocks in various areas of life. So if we suspect that we have money blocks, how can we be sure and how can we identify them?

I asked Lisa…

How do we see these money blocks hinder us in our daily lives?

“On average we think about money around 100 times before lunch.” (Watch my jaw drop in the video. Yikes!)
We’re always thinking about the price of things, buying presents, paying bills etc. Lisa continues.

“Money blocks are, in reality, our reaction or resistance around the topic of money that keeps us from acting in a way that is in our best interest.”

The most common way women in business experience this is when they are asking for money.

For example, talking about fees with clients or discussing prices with a supplier and increasing your prices. If you feel resistance, there is something in your money energy that is holding you back. There is something underneath.

This is a sign of money blocks. Not wanting to face your numbers every month is another common indicator. The desire to give it all to your accountant, means you’re giving away your money power and therefore pushing the topic of money away from you.

Anywhere there is resistance or you are giving your power away, there’s a sign of your money blocks. Procrastinating on sending invoices or doing your accounts are other signs to look out for. So what should we do once we know we have blocks? The next step is to find out where they’re coming from.

So where do money blocks come from?

 

“Money is a very emotional topic. If money situations bring up strong emotions in you, then you know that you need to be looking at your money blocks and their origin to adjust your relationship with money.”

– Lisa Peek

The blocks often come from your belief system or thoughts around money or yourself. Most of us are unaware of about 90% of our thoughts. So you need to dig a little to find the causes. These blocks are stemming from a belief system we’ve built over time. Beliefs come from experiences. Things we’ve experienced. How did you see others behave around money? What have you seen and heard about money?

For instance, ‘the rich are greedy’, ‘You have to work really hard for your money’ or any other preconceptions that are obviously just perceptions. Specific experiences might have left a big impact on you. Of course, not all of your beliefs are going to be negative, but the ones that challenge you are going to affect your identity around money because your belief system is going to affect your behavior.

Money is a very emotional topic. If money situations bring up strong emotions in you, then you know that you need to be looking at your money blocks and their origin to adjust your relationship with money.

How can we begin healing from our money blocks?

The first step is to write down your thoughts and feelings around money every week. Write down what you thought while you were procrastinating during that sales call. Pay attention to your emotions… frustration, anger, fear, guilt, shame.

Guilt and shame, especially, indicate deep-seated money blocks. Work on identifying your thoughts and beliefs. Try to understand where they came from. Follow your thoughts back to their origins. You can then understand that it’s probably not logical and you need to do some work about repositioning your thoughts in that particular belief area.

Meditation, NLP techniques, and energy clearing can all help but the first step is to be aware of your blocks. Luckily, Lisa can help with this. After gaining awareness, we need to overcome our own resistance and begin to take control of our relationship with ourselves and our money.

How does improving our relationship with money help our business?

When you’re hesitant to raise your prices, then your business is going to create a ceiling and stop growing. This reluctance comes from the reluctance to own the value of your products or services. Any lack of self-esteem that lives deep inside, our inner critic, will come up to block us from raising our prices.

You can own your price by working on your belief systems about your value. The three aspects to work on in relation to your price are Trust, Attraction, and Disassociation.

Money is just a reflection of not standing in your own way.

So how do you get out of your own way to become wealthier?

Trust

In order to really own your price, you need to own your value as an entrepreneur. As a person, a human being, you are priceless. You cannot put a price on people. We need to, therefore, distinguish between our value as people and our value as a service provider.

If you know you can deliver the result you promise, that builds your self-esteem. You know you can do it. So the way to solve this lack of confidence is to prove to yourself that you can do it, do the work, get testimonials and then you can get rid of the Trust block. You now trust yourself to deliver the service or product in the best way possible.

Attraction

Find the people who have an acute problem that you now know you can resolve. So the price becomes irrelevant. If the problem has a high cost to the client; financial cost or emotional cost and the price matches the intensity of the problem, then you’re onto a winner.

Disassociation

The third step is to disassociate yourself from your service. When people say no, they’re not saying no to you. They’re saying no to a service they don’t understand. Or perhaps it’s just not the right time for them to buy because their problem is not pressing enough yet.

They’re not saying no to you. There will always be a percentage of NO’s in your sales process, it goes with the territory.

The key is to keep looking for new client levels that have the specific problem you can resolve. Every service can be delivered at a different level and to a different set of customers. If you find the customers whose struggle is costing them more, then your services are automatically worth more.

Clearing your money mindset is something you’ll need to do every time you hit a new income goal, so it’s important to learn how to become aware of this new block when you encounter it again.

Whether you’ve done this before or not, you can begin on your path to awareness by taking one week to journal about your relationship with money.

Lisa has kindly created a weekly journal to help us keep track of a week’s worth of money thoughts and feelings http://bit.ly/MoneyMindsetJournal


If you want to take action and start clearing your money blocks, Follow Lisa on Facebook.

March 28th, 2018|Video Interviews|

How to use blogging to get leads

Frequent Blogging To Get Leads

The reason why most business-owners begin blogging is to share high-quality content with their audience. Done frequently enough, this will likely get you a good positioning on google and this will bring more and more people to your website and social media channels. When you’re blogging to get leads, it pays to blog often.

Collecting Your Leads

Once this cycle is in motion, the next natural step is to collect leads from your website. When you collect a lead, you’re simply asking for the name and email address of your visitor. This opens the door to possibly converting your lead to a paying client down the road. Of course, there will be some visitors to your site who are happy with just the free content you provide. And that’s totally ok!

Offering a Freebie in Addition to Blogging

How To Use Blogging To Get Leads

“Even though we all already receive too many emails, the lure of the freebie still works.”

You’re probably familiar with this. You come across a site, find a free eBook or PDF and decide to download it. You enter your name and email address and sure enough, after confirming your email address you receive the freebie. This also subscribes you to a newsletter of some sort where you receive regular updates and information.

Even though we all already receive too many emails, the lure of the freebie still works. You know you can always unsubscribe so you say, “Let’s see how good this freebie is”. This is your chance to create a devoted follower of your free content who may someday become a client. If your freebie shows promise of great useful content in the future, they will probably hang around to see what you have to say. If your freebie is a bit “meh!”, well, they will unsubscribe after a few emails.

Knowing What Phase Your Leads Are In

Simple as it may sound, the difficulty lies in knowing what phase each potential client is in on their journey from blog reader to client. This is not something I can explain in a few lines, however, I run a webinar every 3 months that goes through the process of planning your content based on your ideal client’s buyer journey. This will help you understand what to do next with your leads. Register here.

March 19th, 2018|Blogging for business|

How to create an online business using content

Figuring out how to create an online business can be difficult, but it doesn’t have to be.

Many entrepreneurs spend their time coming up with an idea, bringing that idea to life, and creating a brand around their newly formulated product or service. They then spend a large amount of time and money marketing their idea to position themselves as a trustworthy supplier to their target audience.

If you choose this method it can be difficult, expensive and time-consuming. It also requires a lot of trial and error to find a market who is truly interested in your product.

Create an Online Business the Smart Way

Thankfully, there is a better way (especially if you are a coach or consultant). What if I told you that you can find your target market before you even create your product?  No matter what you’re selling, building an audience is always easier than marketing a product after you’ve created it.

Content Marketing Institute’s founder Joe Pulizzi said it well in this Forbes interview,

“The idea is that if you build your audience first, you’ll be able to sell them almost anything. Instead of starting up the traditional way, we think there’s a better way to do it.”

And he was right. By creating content first and building an audience around it, Pulizzi launched CMI’s revenue from $4.3 million to more than $10 million in just two years.

Start a Blog, Create an Audience

Sharing useful content on your blog is a highly efficient and cost-effective way to build an audience who is genuinely interested in what you’re selling before you even begin to sell it.

What are the biggest perks of a content-first approach to starting an online business? When you use this approach, you can:

  1. Begin building your audience before the product or service is available
  2. Look at statistics from your blog to understand what people want and give them more of it
  3. Offer your audience freebies and take their email address in return
  4. Ask your followers directly how they think you can help them and voila! You have a product with an audience ready to buy it.
  5. Earn a commission by promoting and/or selling other people’s products if you don’t have any of your own just yet

Build Your Online Business Around Your Audience

Creating a blog and sharing your expertise will build your audience over time and give you the business advantage of knowing what your audience already wants. When you write blog posts, go live on Facebook, make YouTube videos or webinars for your audience, you are creating a natural ecosystem of people who are interested in what you have to offer.

March 9th, 2018|Blogging for business|

How to use social media to get more visitors to your blog

Right, so you made it!

You created a blog post that you’re so entirely happy with. Now you need to share it with the world. What is the right way to share your blog posts on social media?

The best way to get as much mileage as possible from your blog is to create a set of images and videos to make the most of the features of each social media platform.

Here’s a summary of the step by step process to batch the creation of these content packs.

Blog Images.
Create Square Images based on the best proportions for each platform. Do not try to use similar sizes, make sure your sizes are exact. The best source of this is a software like stencil.com (which is like the faster smoother version of canva.com with free images yey!)

Video Content

Turn your images into slideshows or short videos using animoto.com
Go Live and talk to people about your post or Podcast

Your Copy

Never underestimate what a long status can do. Write a short story in your status on Facebook or on LinkedIn and introduce your content with a hook

Submit your post to social sharing sites such as Reddit and Tumblr.

Use Automation Software to share your blog post on social media.

Now that you have all your images and videos sorted, use scheduling software to make it all happen. This process is very demanding if you do it every day it could take you 30 minutes to 1 hour. Batch up a whole month of content and you can get all your writing and automation for the month done in 1 day.

 

February 7th, 2018|Blogging for business|

How often should I blog?

You’ve probably heard a lot of contradictory information about this, and you’re still asking yourself… How often should I blog?

“You need 2 posts a week to get listed in Search engines”

“You need to blog daily to get international visibility”

“You need articles longer than 2,000 words to be found in Google”

But which are true? 

and which of these can truly help you reach your business goals?

Everyone agrees that every blog post you put out there is an opportunity to bring new people to your website. An opportunity to rank your website in Google and other search engines.

Let’s begin by benchmarking…

How often should you blog for your website to qualify as “fresh content”?

Benchmarks show that Google favours fresh content. This is not to be mistaken with updating existing pages. Older pages are favoured in Google results, however, a website that has new content weekly is considered more ‘fresh’. It is logical in a way, Google wants to favour websites that have up-to-date information, it is natural for a website that is updated often with new blog posts to be considered more relevant. In fact, Google adds a timestamp to all the indexed pages. This shows in search results and is a testimony to how important freshness is to Google.

Posting often, means that your domain gets more relevance. However, if the frequency drops this benefit is short-lived unless you have some strong quality content that has been indexed already and a website+domain that has been around for over 2 years.

 

2, 4, 5 or 7  Posts Per Week? How often is often enough?

Both Neil Patel and Hubspot advocate that 2 blog posts per week are the benchmarked minimum to start and keep growing your traffic.

Hubspot research shows that at around 8 posts per month there is an increase in traffic. I can confirm this from my experience and that of my clients; blogging twice per week will consistently increase your traffic. Blog daily and you can double your traffic month on month. Guaranteed no matter what industry you’re in. A great example of a daily blog is Seth Godin. He actually boasts the most popular marketing blog on the internet. His secret. Forget the length of your blog posts, just blog daily. He is the first to say that not all his posts are great quality, daily posting is not easy, but it definitely gets full points for freshness.

 

Chart of hubspot data about growing your traffic with blog posts

The amount of website unique visits generated vs the number of total blog posts on the blog

How weekly posts affects traffic

Weekly Posts vs Traffic – Source: Hubspot.com


People are Blog Traffic

However, there are some bloggers out there that defy these statistics. These blogs stand out through the quality of their blog posts. They are very popular on social media and shared like crazy – these bloggers defy all odds by publishing 1 or 2 high-quality articles per month. Many have less than a total of 50 blog posts in total and this totally defies anyone’s expectations. A good example of this is Matthew Barby’s blog.

So what can you do to grow your blog and website traffic to rank your site in Search Results?

    1. Create a long-term plan to blog twice weekly.If this seems tough to fit into your schedule, commit to 2 hours per week and aim at managing 2 posts per week in this 2-hour slot in around 4 months. If you develop a system you can produce more in the same time, you won’t need to add more time to increase frequency. So start off with a content calendar that includes 1 per week and then step this up to 2 after 3 to 4 months.
    2. Make sure that at least once a month, you produce 1 long quality-packed blog post that you think people will absolutely love. Once a month book a half day or full-day to write your high-quality posts. In the long run these will really pay off. You could also opt to outsource these. One a month is not going to break the bank.
    3. In the first month blog daily to create a spike in relevance.Hoard some posts before you launch and then publish them daily for the first couple of weeks. This will help you look “fresh” to Google.

    4. Make sure that all your posts are SEO-ed to your industry’s best keywordsLearn about basic SEO or outsource to a professional This is key. You will have to work much harder to get ranked and produce a lot more content if you do not optimise for your industry’s niche keywords.

    5. Keep this up for a few years…Keep blogging for your business no matter what. The accumulated number of blogs makes a big difference. You cannot expect to have visibility in any industry before the 150 posts benchmark. Often it will take even more to see great traffic. So understand from the onset you’re in this for the long-haul. This is why habit-building and productivity are both very important to success.
January 23rd, 2018|Blogging for business|

All the tools your website needs to generate business

Not all websites are created equal.

Not all Clients are created equal.

Are you doing your best to land perfect-match profitable clients from your website?

Does yours have the tools your website needs to generate business?

 

  1. List Building Tools

    Your email list is your biggest asset. Your only assurance of a future business.
    If you have a list of people who trust you, guard it like gold because it’s probably worth more for its weight!
    A list enables you to launch new products, ask for referrals, book sales meetings and much more. It’s your best business generation tool and by far the cheapest one you can get your hands on.

  2. Freebies

    Freebies are very important for your website because they are your list-building tools. With a good email harvesting tool like Mailchimp or MailerLite you can use freebies to collect prospects emails. You can then turn these into clients later.
    Freebies are also great for your existing clients as long as they can help them even after they purchased your product or service.

  3. Pop-Ups

    They’re so annoying, I know. Yuk makes you feel all salesy and you need to go have a shower.
    But when you consider that between 3% and 11% of your visitors will give you their email address if you add a pop-up to your website… hmmm you might just consider putting up with that salesy feeling right?How about this for a compromise.
    Add a pop-up that appears when people have decided to leave your site. Don’t disturb them while they’re browsing but offer them a Freebie with tons of value as they’re leaving.

    You’re kind of twisting their arm into returning but hey they are getting something of value in exchange. They’re also getting more stuff like the freebie they just downloaded, especially if you blog regularly.

  4. Blog

    In fact, the next must-have is the blog. A blog gives you the tools to build 3 great things that generate traffic.
    1. A platform to collect emails – plenty of return traffic if you work on those mailshots.
    2. Something to write to your list about and plenty to share on social media.
    3. A great platform to generate ‘Free’ traffic by working on the SEO of your posts. By positioning your freebies next to these articles you also, of course, generate free sign-ups, which cost you around $2 per email address if you’re generating traffic using Google Ads or Facebook Adverts. A stream of new content means more relevance for your topic and returning google bots to index more of your site.

Improve Your Blog Post

September 22nd, 2017|The Web Solopreneur|

The Only 4 Tools You Need to Write and Edit High Quality Blog Posts

There is no short-cut to improve your writing. Every writer and every blog are different.

There is no one-size-fits-all-solution. But there are tools that help anyone do a better job of writing blog posts.

You can easily write better posts, even if English is not your first language.

Use these 4 tools and you will never need to hire a professional editor.

 

  1. Grammarly

This tool is a must-have if you’re not a native English speaker. It’s a writing gem and the free version will cover all your needs. Grammarly is an online grammar and spell checker that improves your blog-writing by helping you find and correct mistakes. It flags issues as you write and will install itself in your computer correcting everything from your emails to your Facebook posts. No more scurrying to correct a typo you noticed only after clicking publish.

Grammarly is an online grammar and spell checker that improves your blog-writing by helping you find and correct mistakes. It flags issues as you write and will install itself on your computer correcting everything from your emails to your Facebook statuses. You will never forget to check your grammar again. And no more scurrying to correct a typo you noticed only after clicking publish.

Write Better Blog Posts

Write good blog posts

www.grammarly.com

 

2. Evernote Across Devices

Evernote is a great app because it allows you to take notes and access them across all devices; laptop, tablet, and mobile. This means that you have a note taking app that seamlessly combines all your devices’ note taking together. I can hear you say … Yeah there a million apps out there that allow you to do this. However, there is a little feature in Evernote which to a blogger is pure gold. When you’re browsing the internet and come across a post or picture that ensures you, you can save it to your Evernote so you refer to it when you’re writing.

Write Better Blog Posts

However, there is a little feature in Evernote which to a blogger is pure gold. When you’re browsing the internet and come across a post or picture that ensures you can save it to your Evernote so you refer to it when you’re writing.

This feature saves me a lot of time. A quick writer-friend survey confirmed my hunch that writers read a lot, this tools will make sure that none of those gold nuggets you stumble across while waiting in the queue at the supermarket get lost when it’s your turn to check out.

Here’s how to use it.

a) Go to the App Store and Download the App if you haven’t yet. Register online to create a free account.

Improve Your Articles and Blogs

Evernote in the App Store

b) Find a blog Post you want to save and click the options button in your mobile browser. Evernote will appear as one of your app options. Click the Evernote Icon and Choose the Notebook to save it in, You may also want to tag it to make it easier to find later. I like to tag posts as ‘blog posts’ so if I ‘m searching for them later I can find them easily.

Write Simpler Blog Post     

c) Save the Article and pop into the app to see it. This is what it looks like.

d) You can then, pop into the app on your mobile and record an audio note in the same Evernote page to remind yourself why you saved this article. This will save you reading it again later and remember why you saved it.

Improve your blog writing

Evernote Article with Sound Files

 

3. The Hemingway App

Aptly named after Ernest Hemingway, who was known for his economical and understated writing style. This app will help you boost your relevance and even your google rank. How does it do this? It will help you make your sentences easier to read, helping you retain more readers longer.

This means that people will spend more time on your page before returning back to Google to make another search.

Google reads time spent on your page, as a reflection of your relevance to their search. Therefore better sentences = stronger SEO.

Improve Your Blog Post Writing

You can use the Free web version of the Hemingway app or buy the App for less than $20 dollars. The app allows you to use the app without an internet connection for interruption free writing time.

 

Want to Edit your own Posts? 

Improve Your Blog Post

 

 

4. The Headline Analyser Tool

Your headline is the most important part of your blog post. A bad headline can leave a great blog post in the unread pile. It’s always worth investing time in choosing a good title. Always allocate at least 15 minutes to write a good headline after you have finished your post.

Your post headline should ideally carry your main keyword, but as time goes by, it looks like Google is giving relevance more importance, than exact keyword match, so feel free to edit your keywords as long as they stay relevant.

Write better blog titles

https://coschedule.com/headline-analyzer

 

If you’re stuck for ideas, check out this list of headline Ideas from Hubspot to get you started. https://blog.hubspot.com/hs-fs/hub/53/file-1220490141-jpg/blog-post-titles.jpg?t=1505116346280

The correct way to write a good strong title is…

a) Write a title containing your keyword for the post

b) Write the post

c) Use the Headline analyzer and your knowledge of the info that you put in the post to create a strong headline that will get your post clicked and is highly relevant to the content of your post.

You can also tailor your title to your target audience if you know what controversial topics are bound to get their attention. If you target audience is all-male or all-female the research results available at Moz.com about headlines that get clicked will make an interesting read. https://moz.com/blog/5-data-insights-into-the-headlines-readers-click

Headline wiriting for better blog posts

These 4 tools will give you a great headstart when you’re writing your blog posts. Would you like to learn how to edit your own sentences and words to keep more readers interested? It Contains 9 Simple Steps that will help you check your use of words and sentences for better posts with more impact.

The Checklist below is for you. It Contains 9 Simple Steps that will help you check your use of words and sentences for better posts with more impact. It makes an easy-to-follow to do list that you can use every time you write.

 

Download the checklist below and get started immediately.

Improve Your Blog Post

September 13th, 2017|Online Marketing for Coaches & Consultants, The Web Solopreneur|
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