How to use social media to get more visitors to your blog

Right, so you made it!

You created a blog post that you’re so entirely happy with. Now you need to share it with the world. What is the right way to share your blog posts on social media?

The best way to get as much mileage as possible from your blog is to create a set of images and videos to make the most of the features of each social media platform.

Here’s a summary of the step by step process to batch the creation of these content packs.

Blog Images.
Create Square Images based on the best proportions for each platform. Do not try to use similar sizes, make sure your sizes are exact. The best source of this is a software like stencil.com (which is like the faster smoother version of canva.com with free images yey!)

Video Content

Turn your images into slideshows or short videos using animoto.com
Go Live and talk to people about your post or Podcast

Your Copy

Never underestimate what a long status can do. Write a short story in your status on Facebook or on LinkedIn and introduce your content with a hook

Submit your post to social sharing sites such as Reddit and Tumblr.

Use Automation Software to share your blog post on social media.

Now that you have all your images and videos sorted, use scheduling software to make it all happen. This process is very demanding if you do it every day it could take you 30 minutes to 1 hour. Batch up a whole month of content and you can get all your writing and automation for the month done in 1 day.

 

February 7th, 2018|Blogging for business|

How often should I blog?

You’ve probably heard a lot of contradictory information about this, and you’re still asking yourself… How often should I blog?

“You need 2 posts a week to get listed in Search engines”

“You need to blog daily to get international visibility”

“You need articles longer than 2,000 words to be found in Google”

But which are true? 

and which of these can truly help you reach your business goals?

Everyone agrees that every blog post you put out there is an opportunity to bring new people to your website. An opportunity to rank your website in Google and other search engines.

Let’s begin by benchmarking…

How often should you blog for your website to qualify as “fresh content”?

Benchmarks show that Google favours fresh content. This is not to be mistaken with updating existing pages. Older pages are favoured in Google results, however, a website that has new content weekly is considered more ‘fresh’. It is logical in a way, Google wants to favour websites that have up-to-date information, it is natural for a website that is updated often with new blog posts to be considered more relevant. In fact, Google adds a timestamp to all the indexed pages. This shows in search results and is a testimony to how important freshness is to Google.

Posting often, means that your domain gets more relevance. However, if the frequency drops this benefit is short-lived unless you have some strong quality content that has been indexed already and a website+domain that has been around for over 2 years.

 

2, 4, 5 or 7  Posts Per Week? How often is often enough?

Both Neil Patel and Hubspot advocate that 2 blog posts per week are the benchmarked minimum to start and keep growing your traffic.

Hubspot research shows that at around 8 posts per month there is an increase in traffic. I can confirm this from my experience and that of my clients; blogging twice per week will consistently increase your traffic. Blog daily and you can double your traffic month on month. Guaranteed no matter what industry you’re in. A great example of a daily blog is Seth Godin. He actually boasts the most popular marketing blog on the internet. His secret. Forget the length of your blog posts, just blog daily. He is the first to say that not all his posts are great quality, daily posting is not easy, but it definitely gets full points for freshness.

 

Chart of hubspot data about growing your traffic with blog posts

The amount of website unique visits generated vs the number of total blog posts on the blog

How weekly posts affects traffic

Weekly Posts vs Traffic – Source: Hubspot.com


People are Blog Traffic

However, there are some bloggers out there that defy these statistics. These blogs stand out through the quality of their blog posts. They are very popular on social media and shared like crazy – these bloggers defy all odds by publishing 1 or 2 high-quality articles per month. Many have less than a total of 50 blog posts in total and this totally defies anyone’s expectations. A good example of this is Matthew Barby’s blog.

So what can you do to grow your blog and website traffic to rank your site in Search Results?

    1. Create a long-term plan to blog twice weekly.If this seems tough to fit into your schedule, commit to 2 hours per week and aim at managing 2 posts per week in this 2-hour slot in around 4 months. If you develop a system you can produce more in the same time, you won’t need to add more time to increase frequency. So start off with a content calendar that includes 1 per week and then step this up to 2 after 3 to 4 months.
    2. Make sure that at least once a month, you produce 1 long quality-packed blog post that you think people will absolutely love. Once a month book a half day or full-day to write your high-quality posts. In the long run these will really pay off. You could also opt to outsource these. One a month is not going to break the bank.
    3. In the first month blog daily to create a spike in relevance.Hoard some posts before you launch and then publish them daily for the first couple of weeks. This will help you look “fresh” to Google.

    4. Make sure that all your posts are SEO-ed to your industry’s best keywordsLearn about basic SEO or outsource to a professional This is key. You will have to work much harder to get ranked and produce a lot more content if you do not optimise for your industry’s niche keywords.

    5. Keep this up for a few years…Keep blogging for your business no matter what. The accumulated number of blogs makes a big difference. You cannot expect to have visibility in any industry before the 150 posts benchmark. Often it will take even more to see great traffic. So understand from the onset you’re in this for the long-haul. This is why habit-building and productivity are both very important to success.
January 23rd, 2018|Blogging for business|

All the tools your website needs to generate business

Not all websites are created equal.

Not all Clients are created equal.

Are you doing your best to land perfect-match profitable clients from your website?

Does yours have the tools your website needs to generate business?

 

  1. List Building Tools

    Your email list is your biggest asset. Your only assurance of a future business.
    If you have a list of people who trust you, guard it like gold because it’s probably worth more for its weight!
    A list enables you to launch new products, ask for referrals, book sales meetings and much more. It’s your best business generation tool and by far the cheapest one you can get your hands on.

  2. Freebies

    Freebies are very important for your website because they are your list-building tools. With a good email harvesting tool like Mailchimp or MailerLite you can use freebies to collect prospects emails. You can then turn these into clients later.
    Freebies are also great for your existing clients as long as they can help them even after they purchased your product or service.

  3. Pop-Ups

    They’re so annoying, I know. Yuk makes you feel all salesy and you need to go have a shower.
    But when you consider that between 3% and 11% of your visitors will give you their email address if you add a pop-up to your website… hmmm you might just consider putting up with that salesy feeling right?How about this for a compromise.
    Add a pop-up that appears when people have decided to leave your site. Don’t disturb them while they’re browsing but offer them a Freebie with tons of value as they’re leaving.

    You’re kind of twisting their arm into returning but hey they are getting something of value in exchange. They’re also getting more stuff like the freebie they just downloaded, especially if you blog regularly.

  4. Blog

    In fact, the next must-have is the blog. A blog gives you the tools to build 3 great things that generate traffic.
    1. A platform to collect emails – plenty of return traffic if you work on those mailshots.
    2. Something to write to your list about and plenty to share on social media.
    3. A great platform to generate ‘Free’ traffic by working on the SEO of your posts. By positioning your freebies next to these articles you also, of course, generate free sign-ups, which cost you around $2 per email address if you’re generating traffic using Google Ads or Facebook Adverts. A stream of new content means more relevance for your topic and returning google bots to index more of your site.

Improve Your Blog Post

September 22nd, 2017|The Web Solopreneur|

The Only 4 Tools You Need to Write and Edit High Quality Blog Posts

There is no short-cut to improve your writing. Every writer and every blog are different.

There is no one-size-fits-all-solution. But there are tools that help anyone do a better job of writing blog posts.

You can easily write better posts, even if English is not your first language.

Use these 4 tools and you will never need to hire a professional editor.

 

  1. Grammarly

This tool is a must-have if you’re not a native English speaker. It’s a writing gem and the free version will cover all your needs. Grammarly is an online grammar and spell checker that improves your blog-writing by helping you find and correct mistakes. It flags issues as you write and will install itself in your computer correcting everything from your emails to your Facebook posts. No more scurrying to correct a typo you noticed only after clicking publish.

Grammarly is an online grammar and spell checker that improves your blog-writing by helping you find and correct mistakes. It flags issues as you write and will install itself on your computer correcting everything from your emails to your Facebook statuses. You will never forget to check your grammar again. And no more scurrying to correct a typo you noticed only after clicking publish.

Write Better Blog Posts

Write good blog posts

www.grammarly.com

 

2. Evernote Across Devices

Evernote is a great app because it allows you to take notes and access them across all devices; laptop, tablet, and mobile. This means that you have a note taking app that seamlessly combines all your devices’ note taking together. I can hear you say … Yeah there a million apps out there that allow you to do this. However, there is a little feature in Evernote which to a blogger is pure gold. When you’re browsing the internet and come across a post or picture that ensures you, you can save it to your Evernote so you refer to it when you’re writing.

Write Better Blog Posts

However, there is a little feature in Evernote which to a blogger is pure gold. When you’re browsing the internet and come across a post or picture that ensures you can save it to your Evernote so you refer to it when you’re writing.

This feature saves me a lot of time. A quick writer-friend survey confirmed my hunch that writers read a lot, this tools will make sure that none of those gold nuggets you stumble across while waiting in the queue at the supermarket get lost when it’s your turn to check out.

Here’s how to use it.

a) Go to the App Store and Download the App if you haven’t yet. Register online to create a free account.

Improve Your Articles and Blogs

Evernote in the App Store

b) Find a blog Post you want to save and click the options button in your mobile browser. Evernote will appear as one of your app options. Click the Evernote Icon and Choose the Notebook to save it in, You may also want to tag it to make it easier to find later. I like to tag posts as ‘blog posts’ so if I ‘m searching for them later I can find them easily.

Write Simpler Blog Post     

c) Save the Article and pop into the app to see it. This is what it looks like.

d) You can then, pop into the app on your mobile and record an audio note in the same Evernote page to remind yourself why you saved this article. This will save you reading it again later and remember why you saved it.

Improve your blog writing

Evernote Article with Sound Files

 

3. The Hemingway App

Aptly named after Ernest Hemingway, who was known for his economical and understated writing style. This app will help you boost your relevance and even your google rank. How does it do this? It will help you make your sentences easier to read, helping you retain more readers longer.

This means that people will spend more time on your page before returning back to Google to make another search.

Google reads time spent on your page, as a reflection of your relevance to their search. Therefore better sentences = stronger SEO.

Improve Your Blog Post Writing

You can use the Free web version of the Hemingway app or buy the App for less than $20 dollars. The app allows you to use the app without an internet connection for interruption free writing time.

 

Want to Edit your own Posts? 

Improve Your Blog Post

 

 

4. The Headline Analyser Tool

Your headline is the most important part of your blog post. A bad headline can leave a great blog post in the unread pile. It’s always worth investing time in choosing a good title. Always allocate at least 15 minutes to write a good headline after you have finished your post.

Your post headline should ideally carry your main keyword, but as time goes by, it looks like Google is giving relevance more importance, than exact keyword match, so feel free to edit your keywords as long as they stay relevant.

Write better blog titles

https://coschedule.com/headline-analyzer

 

If you’re stuck for ideas, check out this list of headline Ideas from Hubspot to get you started. https://blog.hubspot.com/hs-fs/hub/53/file-1220490141-jpg/blog-post-titles.jpg?t=1505116346280

The correct way to write a good strong title is…

a) Write a title containing your keyword for the post

b) Write the post

c) Use the Headline analyzer and your knowledge of the info that you put in the post to create a strong headline that will get your post clicked and is highly relevant to the content of your post.

You can also tailor your title to your target audience if you know what controversial topics are bound to get their attention. If you target audience is all-male or all-female the research results available at Moz.com about headlines that get clicked will make an interesting read. https://moz.com/blog/5-data-insights-into-the-headlines-readers-click

Headline wiriting for better blog posts

These 4 tools will give you a great headstart when you’re writing your blog posts. Would you like to learn how to edit your own sentences and words to keep more readers interested? It Contains 9 Simple Steps that will help you check your use of words and sentences for better posts with more impact.

The Checklist below is for you. It Contains 9 Simple Steps that will help you check your use of words and sentences for better posts with more impact. It makes an easy-to-follow to do list that you can use every time you write.

 

Download the checklist below and get started immediately.

Improve Your Blog Post

September 13th, 2017|Online Marketing for Coaches & Consultants, The Web Solopreneur|

Do You Use Blogging Strategies or Follow Your Gut? How to Use Both to Get Results

Blogging Strategies

In terms of blogging strategies, your gut is usually right.

We all agree.

But we don’t all verify.

When you’re about to invest time creating content and money to drive traffic to your content, you may just want to make sure you’re putting it on the right keywords and topics. Getting your blogging strategies right.

How can you make sure your content gets results?

 

Follow Your Gut

First, follow your gut.

Then ask your best clients. They reflect your ideal target audience.

What do they want to know? How do they like to communicate?

Then look into what you find out from their responses – this is where you follow your gut. Explore the topics, be creative, research and follow your gut. Break it down into sub topics, and connect it to other things they would be interested in.

Once you have let your creativity flow, it’s time to verify your hunches.
(You could be spending a lot of time optimising the wrong keyword if you don’t do this.)

Verify Your Keywords

You need to do your keyword research and find out which of your topics have good traffic volume. You can do your keyword research using a variety tools such as Google Adwords Keyword tool, SEO Moz, BuzzSumo or my favourite tool Hubspot.

However, if you don’t know how to do this do not despair, the surest and fastest way is to use a reliable SEO professional. Just provide them with your keywords and let them do their magic.

Then all you need to do is turn those keywords into blog titles and you’re good to go.

So, in reality, it’s a mixture of following your gut and verifying the strongest keywords for your topic. So let go to the creative process, get into your flow and let your gut lead the way but don’t forget to verify the numbers.

Once your keyword blogging strategies are in place, the next step is to optimise the blog copy itself.
Download the checklist below to help you do just that…

 blogging strategies

September 8th, 2017|Online Marketing for Coaches & Consultants|

4 Essentials of Online Selling; The Most Important Elements to Sell Online

I often encounter entrepreneurs who want to go online and want to go all out.  They garner a large budget and make a long list of web features and come to me as a consultant, with their plan. In contrast with smaller entrepreneurial ventures that come with a small budget and big dreams. This where the 4 Essentials of Online Selling come into play.

I say the same thing to both. Your priorities don’t change even when your budget is small.

So here’s a shortlist of essential items you need to thrive online – in order of priority.

1. An Email list

You need an email list. Most of your marketing will be conducted on a social media platform. However you do not own any of these platforms. For all you know their advertising prices or free services may become too expensive for your business in the future. Your only true asset is your email list. It is also the only form of marketing that has an average ROI of 122% so make sure you start building your email list before you even get a Facebook page. From that day onwards, never stop, keep building.

Keep in mind, we’re talking about what Seth Godin called ‘Permission Marketing’. Its not behind your back directly to your inbox marketing. Do not add people who don’t want to be on your list, you’re just tarnishing your reputation and the efficacy of your list when you do that.

2. A Social Media Presence

You should start building your Social Media Audience long before you launch your new shop or website. Ideally a few months before. Aim at around 2,000 followers as a minimum to launch to. This will cost you relatively little (around €350 at most) and will start building awareness of your brand, outlet or product.

3. An online advertising budget

In order to keep steady growth, you will need a weekly online advertising budget. It can be any small or large amount you can afford, but keep it constant and never stop testing. This budget should cover your various business targets; selling your products, growing your list and building brand awareness.

  4. A follow-up process

Like every other sales process, your online process needs to be complete in order to close sales. You need to create a process that your leads and prospects go through to turn them into customers. If they’re simply blog followers sending them more content like the one they like and emailing them regularly to take them up the funnel and turn them into warmer leads. If they asked for a free consultation or downloaded an actionable ebook, they may be ready to purchase your product so you should attempt face to face meeting or Skype call to understand if they are ready to buy or if they need more information before they can take an informed purchasing decision.

This is why it’s great to have a blog. You don’t have to be sales. When a prospect needs to know more before they decide to buy you can simply direct them to the right content on your blog that addresses their questions.

Whatever your business is if you want to go online with a punch or simply take your website to the next level than a blog is going to be your best ally. It will help you grow your list, provide you with high-value content to share on social media and help you guide prospects through the customer journey so you end up with the clients that fit your product or service well. This means no more pushy sales, take the educational approach it is more real, more human and it still yields results without having to be that pushy sales person you don’t want to be. Now that you know the 4 Essentials of Online Selling do you want to improve your blogging to complement your list building efforts?

Want to improve your blogging?… then this is for you!

4 Essentials of Online Selling

 

How to improve your blogs when they’re just not getting noticed.

You may have tried to write so that your audience gets to know you better and perhaps you’re getting some results but also noticing some anomalies.

I was looking at an up and coming influencer on Youtube and she had 1.7K followers but her video posts only had 24 or 50 views each.

This is a sign that she is not delivering what she promises, it doesn’t mean she is not delivering value. It likely means that she is not consistent with her topics or perhaps she hasn’t niched enough and is confusing her audience.

 

1. This is why strategy is important. Have a consistent plan based on a clear profiling of the people you want to serve.

2. Check out your titles. If people are not clicking on your posts its simply because of your titles. Spend some time working on improving your titles and you will automatically increase engagement.

 

3. Get an Editor or learn to edit yourself. When editing your posts make sure you make it easier to read. Keep the reader reading, in the beginning, using a simple technique – shorten your sentences and they will feel punchier. Add quotes, sources, and credits in the right place so that your article sounds professional. Today’s freebie at the end of this article will help you edit your blog posts like a pro.

4. SEO. Optimise your blog articles for search engines. This will help you place your content in front of people who are looking for your content specifically. If this is something you’d like to learn, Join the Facebook Group or like the Facebook page because I will be tackling SEO in detail for not technical people.

 

5. Craft your story. We all have an authentic story to talk about, even a business or brand has a story. A story is anything that your customers can relate to. My story, for example, is how I leaned out my business and built an online business that helps work more flexible hours and be a better mum. Inject a bit of emotion so people can connect to how you feel.

6. Promote your content. Spend more time on social media to grow your audience.

Want to improve your Blog Posts and increase your readers? Learn how to edit your blog posts to increase legibility and publish like a Pro.

5 Simple Things You Can do Today to Receive More Enquiries From Your website

Whether you already have a website or not, there are some features that you must have to be able to turn visitors into clients.
This is the only reason why most websites exist, yet most fail to do this. To turn more visitors into clients you need to start a conversation with your online prospects. This can only happen if you receive more enquiries from your website. The tips below will help you increase your enquiries if you already have some traffic.

The tips below will help you increase your enquiries.

This will also increase the amount of business generated through your website. Whether you close your sales online or not, increasing enquiries will automatically increase sales.

So here are 5 tips to help you increase enquiries and sales from your website


1. Add Call to Actions

Clear

The first thing you need to do is add some call to actions to your pages. If you want your customers to contact you, then you need to ask them. Be clear about what you want them to do and only add 1 clear CTA at a time.

 

Clickable

Make sure your call to action looks clickable and clearly defines what you want your users to do. Placing your call to action on a relevant page is also key.

Relevant

You need to make sure that the page copy or blog post where you place your call to action is relevant and leads the user to think of clicking on the call to action button to move to the next stage.

For example: If you’re explaining the benefits of your Life Coaching Programme on the page, your call to action may ask the visitor to click on the ‘Book an Exploratory Call’ button. On the other hand, if your page contains a blog article about ‘How to Understand What Kind of Life Coach You Need’ then your call to action might be to take the online questionnaire to understand which area of your Life needs a boost. This will give you useful information to understand whether they might be someone you can help and therefore make a good client.

Contact Details

Make sure your contact details are also present on each page. A chat option, a phone number or a quick form all increase your chances of getting more leads from your website.

receive more enquiries from your website 

2. Add Social Proof

Cialdini in his book Influence names Social proof as one of the strongest decision-making factors when purchasing a service or product. People tend to make choices based on other people’s choices before them. We tend to mimic the behaviour of others, even if we don’t know them after making basic assumptions.

Cialdini especially notes that we tend to react to social proof in the form of testimonials when these come from people who we consider similar to us. Be it in terms of age, cultural background or career/job.

Social Proof on your website can come in 2 main forms:

Client Results through case studies

But showing how we identified and resolved similar problem with similar companies in a cases study on your website you can sell your software product to similar companies who want to achieve similar results.

Their choice would be based on how similar their company is to the one in the case study and how relevant the results are to their desires.

Testimonials

Adding testimonials is a no brainer. We all know we need them but how do we get good testimonials. Based on Cialdini’s research results we tend to find testimonials appealing when they come from people who are similar to us. This means that you need to make sure that in their testimonial the client is describing who they are and what they do as well as what you have done for them.

receive more enquiries from your website
3. Add a 
Video

According to “KISSmetrics, a CTA within a video gets 380% more clicks than their normal sidebar CTAs. “

Videos generally get more clicks than any other format on a website so using video is always important. It is however even more important that your video contains all the right elements to help you convert visitors into leads.

Page Relevance

It also needs to be placed on the right page within a carefully planned conversion path.

Short and to the point

A video which is over 4 minutes long is not likely to generate much business. (it is more likely to attract your competitors or suppliers).

Your video needs to be short, relevant, well structured and carry the right call to action to generate leads, shares and engagement or whatever outcome you’re after.

Use shorter video in more places

A lot of companies go wrong in 2 main areas when creating online video. They either create too little or they create videos that do not target the top of the funnel (or people who do not yet know why your product is right for them).

Educate your audience with video

By adding video content that targets people who are in the awareness stage and are looking for a potential solution to their problems you increase the chances of landing warmer leads or people you can help from your call to actions.

Educational videos can be a great way of shortening the awareness and consideration stages placing you firmly as a valid prospect for your ideal client’s next purchase.

4. Add a Trust Seal

By adding trust seals and awards to your website you raise your credibility and public profile. Many times industry awards thrive off this. Participating regularly and developing a relationship with the entity offering awards in your industry can be a great first step to win some awards.

Learning about their expectations and eligibility criteria means that it is often a matter of time and compliance before you hit the nail on the head and win that award.

So start today and keep at it. It has been proven that people trust industry awards and seals of approval. It is a form of brand riding where the awarding entity has built a reputation for excellence which then rubs off on the winners because they are awarded the trusted standard of that entity.

receive more enquiries from your website

5. High-Value Content

Providing high-value content for your audience in the form of blog posts, video or downloadable give you the opportunity to harvest email addresses with a view to developing a long term relationship with your audience.

Authority

By creating original high-value content that your ideal client is looking for online you position yourself as an industry expert whilst also educating your prospects and therefore winning their trust. It creates a win-win situation and includes no sleazy sales pitch.

Useful Information

Make sure you provide valuable content on your website that is truly useful to your clients. Forget the sales pitch. Think of your clients and care for them and their success. Create downloadables and blog posts that they can truly learn from and start developing a relationship with your audience.

The features listed above can be easily implemented in any existing website using third party tools such as Leadpages and MailChimp.

By implementing the tips above into your existing website you will be in a position to start developing truly meaningful online relationships with your prospects. This will increase the number of leads that decide to contact you for an enquiry about your business or products and services. By providing more content you will also make sure you increase traffic over time.

Now that you know how to increase the enquiries from your website learn about the simple strategy hacks you can use to make sure your website enquiries come from well-matched potential clients (high-quality leads).

Click the button below to download for FREE.

7 Marketing Strategies that will double the High-Quality Leads per Month

How to become better known in your industry and boost your online visibility.

Creating content to position yourself as an expert in your niche is key to a thriving business whether you’re a coach or business owner. Below are 9 Tips to follow if you want to get things right from the onset before you start on your marketing path.

This was the fifth tip, but I need to go for a spoiler and mention it first, because if you take yourself and your competitors and clients too seriously all the things I m going to talk about now are going to sound and feel difficult.

Tip: Allow yourself and others to be imperfect. To try things and fail and to try other things and fail again that’s how you find what works.

Have Fun. Don’t take yourself too seriously.

So disclaimer over let’s dive in.

1. Understand Who Your Audience Is
You need to know who your audience is. Who needs you. Who is the best person for you to work with as a client, for a truly fruitful two-way relationship? Know who you’re talking to, and only talk to one target audience.

2. Where Your Audience is
Once you know who they are, you need to investigate where they are. Begin with the main social media platform (example: Facebook) stop trying to be everywhere. Automation can fool you into thinking you can be everywhere at once. But the truth is you can’t. Better be authentic and present on the platform that matters than automating everything.

3. Be There – Be Authentic
Be present in whatever form you’re comfortable. Be yourself even if you think this will cause ripples. Ripples are good, nobody has an audience that agrees with everything they say. You only need to worry about giving value. People know you’re a human being so don’t try to be perfect.

4. Know Your heart – Passion
Know what makes you tick. If you cannot answer the question “which part of your business makes you excited?” Yikes, you’re probably in the wrong business or you’re overworked and need to find space to reconnect and reverse your burnout.

Here I speak from first-hand experience. You can kill your passion by working too hard at what you think you should do. Which brings me to the next point that will help you stay away from burnout.

5. Have Fun. Don’t take yourself too seriously
Have fun with it. Sometimes there may be things that you want to do that don’t fit in that marketing strategy and don’t fit with the perception you want others to have of you. Let go and have fun. Do things that you want to do without overthinking it. If you feel a desire to do something (as long as it’s legal) chances are it will make you seem more authentic.

6. Know what you know – Confidence
Some are shyer than others, however, it’s not a surprise that even shy people can be confident. You can put yourself out there more easily if you choose the right topic. As we mentioned passion is the first thing, the second is knowledge. Choose a topic you’re obsessed about. Choose a topic you read about and know a lot about because this will be the wind in your sail.

7. Be Consistent, Be Regular
You’ve probably heard this far too many times so I ‘ll keep it brief. Yes, you need to be consistent. However, you need to be realistic too. If you blog once a month it’s not going to amount to much and people will easily overlook your content. If daily is too much for you then opt for the weekly or at least bi-weekly (or once a fortnight) option. Your first goal is to be consistent then build up from there.

8. Use a medium You’re Comfortable with as your core content
So if you’re shy and prefer to write. Use that as your core content. Then create videos that don’t involve showing your face if that s not something you want to do. If on the other hand you’re a high energy extrovert and don’t have the patience to write then start with a video, live or recorded. Whatever you do make sure your core content is regular.

9. Get used to the idea that tech is your friend. Or get a friend in tech.
There is no online presence without at least a basic knowledge of the tech involved. If the tech is not your forte, find a friend or assistant that can help you learn. You cannot opt out of this one. You need to learn the tech yourself or there will be no authenticity and spontaneity in what you do. Which will highly reduce your likeability.

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August 3rd, 2017|Uncategorized|

Why you need to SEO your website and where to start.

In a super-connected world, adverts and sales calls have become unwelcome interruptions. Does this mean sales and marketing are a thing of the past?

Of course not. This is why you need to SEO your website. Today we live in a world where radio, TV, information are all available on demand. So as entrepreneurs and business owners we need to be found in order to put our products and services in front of our potential clients.

What we do when we’re mulling over a purchasing decision?

We google it.

How do you market in a world where people don’t want to be called, don’t want to be emailed
and don’t care about your online banners?

By Writing and Producing Content in the form of videos, images, presentations and pdfs etc. that can be found in Google by people who need them.

How do we do get our content found? By using SEO.

SEO stands for search engine optimisation.

It is the process of making tweaks to your website to make it easier to find and understand by Google and other search engines.

There are 3 main areas to tackle to SEO your website.

Technical, Content and Off-site. It can get pretty complex but if you’re starting off, don’t worry, the following is a short-list of 7 Things that will make all the difference.

Here are 7 tips that will help you get more search engine traffic on your website…

1. You need to make sure your images and all your content are properly optimised, which means that they carry keywords in their tags. First, know your keywords. You need to choose a target audience and research your keywords using SEO tools or outsource this job to a pro.

2. You need to make sure your website has the right Meta Description

3. The Content Side – You need to make sure you have regular new content on your website – this will keep the bots visiting and push your content up the result list.

4. Optimise the structure of your website. – Reverse engineer what your clients want and give them that information on the website. If you sell business coaching and most of your clients are start-ups then offer your audience lots of content about how to start a business, how to avoid the most common mistakes and educate them about myths that could cost them money.

Make sure you validate what they want, with your customers and then find keywords that have traffic related to the problems you resolve. Your website can still have the obligatory services, about and other pages but it also needs to include a page for each keyword you’re targeting.

5. Social Media. You need to have a presence on Social Media, wherever your audience is, you need to be there. In terms of SEO, it’s important because sharing pages and content from your site onto social platforms provide you with backlinks to your website as well as a source of traffic.

6. Guest Posts. Try to get guest posts on high ranking sites like the Huffington Post or any site that is related to your area of expertise. Ideally get a backlink, although sometimes this will not be possible.

7. Write regularly to get featured in Google about your topic. If you want your audience to find you, then you’re going to need quantity and quality. You need quantity because you can only start with low traffic, low competition keywords to stand a chance of featuring on the first page. On the other hand, you need quality because if people don’t find your content interesting, you will not get any clients and your position in Google will also soon drop off because Google measures relevance by timing how long your visitors take to go back to Google.

So now you know where to start. No matter what platform you’re using, improving your SEO is always possible. Most of the leverage will be brought about by your content but your tech may need modernising too.

Would you like to understand how all the elements of Online Marketing work together to produce online sales? I’m planning a webinar that does just that go to www.stephaniefiteni.com/blueprint and book your seat today. Don’t worry, if you can’t, make it live, I will send you a replay.

July 26th, 2017|Online Marketing for Coaches & Consultants, Uncategorized|
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