Book Review: Start with Why? and blog your heart out.

January 29th, 2016|Marketing Book Reviews|

Also the Author of a the Leadership book ‘Leaders Eat Last’, Simon Sinek wrote what I believe to be one of the most useful books in marketing ever written, although it technically is not meant to be a marketing book it is definitely a must-read for CEO’s, business owners and marketeers alike. In his book ”Start with WHY’ Sinek takes the reader on a journey to understand the difference between a business built for profits and a business built on meaning.

Start WIth Why Simon Sinek (more…)