June 2018

Want to keep a consistent blog and double your traffic month-on-month?

June 27th, 2018|Blogging for business|

I was not born with the consistency gene, that’s not very fortunate for a blogger and content strategist.
Consistency is kind of important! This is why I like to flex my consistency muscles by taking on challenges that seem hard to achieve and a little far.
 
I’m currently building the Millenium Falcon. (Just in case you’re not a Star Wars enthusiast, the Millenium Falcon is Luke Skywalker’s spaceship, in plain English that’s the star’s ride in the first movie – gosh, that sounds beige).
 
Why am I doing that? well, it comes in 100 issues with 100 pieces to put together, so technically it’s approximately 2-year plan. Just like a seriously successful blog.
 
But consistency is NOT easy.
That is WHY it is key. Like most things in life, if it’s not for everyone, it will be super effective, because most people would give up. It is effective BECAUSE it is hard.
 
Most people will not keep up the consistency or stay in the game long enough to see traction. In a world where everyone wants instant gratification, blogging is an even stronger technique to get traffic. Most are not willing to work hard weekly and wait it out.
 
Bloggers tend to have more grit.
To blog regularly you need grit, consistent grit.
 
If you were not born with the consistency gene, don’t worry, I wasn’t either, but over the last 10 years managing internal content teams, I have created a foolproof system that keeps you a couple of months ahead of schedule and takes the edge off the stress of breaking your patterns, giving you the space to get back on track without publicly missing a glitch.
 
You know what else works wonders at keeping you consistent? knowing for sure that your plan will yield the right kind of traffic and results. Knowing that you have a rock-solid plan and the time spent blogging is an investment – none of it is a gamble.
 
Want to build a rock solid plan?
Join for the FREE COURSE
blogging course
 
 

I’m currently on issue 8, so technically, you have around another 21 months of Star Wars posts, so I apologize in advance – though I’m not really sorry coz it is a lot of fun.

 

See you inside the free course!
 
 

March 2018

How to use blogging to get leads

March 19th, 2018|Blogging for business|

Frequent Blogging To Get Leads

The reason why most business-owners begin blogging is to share high-quality content with their audience. Done frequently enough, this will likely get you a good positioning on google and this will bring more and more people to your website and social media channels. When you’re blogging to get leads, it pays to blog often.

Collecting Your Leads

Once this cycle is in motion, the next natural step is to collect leads from your website. When you collect a lead, you’re simply asking for the name and email address of your visitor. This opens the door to possibly converting your lead to a paying client down the road. Of course, there will be some visitors to your site who are happy with just the free content you provide. And that’s totally ok!

Offering a Freebie in Addition to Blogging

How To Use Blogging To Get Leads

“Even though we all already receive too many emails, the lure of the freebie still works.”

You’re probably familiar with this. You come across a site, find a free eBook or PDF and decide to download it. You enter your name and email address and sure enough, after confirming your email address you receive the freebie. This also subscribes you to a newsletter of some sort where you receive regular updates and information.

Even though we all already receive too many emails, the lure of the freebie still works. You know you can always unsubscribe so you say, “Let’s see how good this freebie is”. This is your chance to create a devoted follower of your free content who may someday become a client. If your freebie shows promise of great useful content in the future, they will probably hang around to see what you have to say. If your freebie is a bit “meh!”, well, they will unsubscribe after a few emails.

Knowing What Phase Your Leads Are In

Simple as it may sound, the difficulty lies in knowing what phase each potential client is in on their journey from blog reader to client. This is not something I can explain in a few lines, however, I run a webinar every 3 months that goes through the process of planning your content based on your ideal client’s buyer journey. This will help you understand what to do next with your leads. Register here.

How to create an online business using content

March 9th, 2018|Blogging for business|

Figuring out how to create an online business can be difficult, but it doesn’t have to be.

Many entrepreneurs spend their time coming up with an idea, bringing that idea to life, and creating a brand around their newly formulated product or service. They then spend a large amount of time and money marketing their idea to position themselves as a trustworthy supplier to their target audience.

If you choose this method it can be difficult, expensive and time-consuming. It also requires a lot of trial and error to find a market who is truly interested in your product.

Create an Online Business the Smart Way

Thankfully, there is a better way (especially if you are a coach or consultant). What if I told you that you can find your target market before you even create your product?  No matter what you’re selling, building an audience is always easier than marketing a product after you’ve created it.

Content Marketing Institute’s founder Joe Pulizzi said it well in this Forbes interview,

“The idea is that if you build your audience first, you’ll be able to sell them almost anything. Instead of starting up the traditional way, we think there’s a better way to do it.”

And he was right. By creating content first and building an audience around it, Pulizzi launched CMI’s revenue from $4.3 million to more than $10 million in just two years.

Start a Blog, Create an Audience

Sharing useful content on your blog is a highly efficient and cost-effective way to build an audience who is genuinely interested in what you’re selling before you even begin to sell it.

What are the biggest perks of a content-first approach to starting an online business? When you use this approach, you can:

  1. Begin building your audience before the product or service is available
  2. Look at statistics from your blog to understand what people want and give them more of it
  3. Offer your audience freebies and take their email address in return
  4. Ask your followers directly how they think you can help them and voila! You have a product with an audience ready to buy it.
  5. Earn a commission by promoting and/or selling other people’s products if you don’t have any of your own just yet

Build Your Online Business Around Your Audience

Creating a blog and sharing your expertise will build your audience over time and give you the business advantage of knowing what your audience already wants. When you write blog posts, go live on Facebook, make YouTube videos or webinars for your audience, you are creating a natural ecosystem of people who are interested in what you have to offer.

February 2018

How to use social media to get more visitors to your blog

February 7th, 2018|Blogging for business|

Right, so you made it!

You created a blog post that you’re so entirely happy with. Now you need to share it with the world. What is the right way to share your blog posts on social media?

The best way to get as much mileage as possible from your blog is to create a set of images and videos to make the most of the features of each social media platform.

Here’s a summary of the step by step process to batch the creation of these content packs.

Blog Images.
Create Square Images based on the best proportions for each platform. Do not try to use similar sizes, make sure your sizes are exact. The best source of this is a software like stencil.com (which is like the faster smoother version of canva.com with free images yey!)

Video Content

Turn your images into slideshows or short videos using animoto.com
Go Live and talk to people about your post or Podcast

Your Copy

Never underestimate what a long status can do. Write a short story in your status on Facebook or on LinkedIn and introduce your content with a hook

Submit your post to social sharing sites such as Reddit and Tumblr.

Use Automation Software to share your blog post on social media.

Now that you have all your images and videos sorted, use scheduling software to make it all happen. This process is very demanding if you do it every day it could take you 30 minutes to 1 hour. Batch up a whole month of content and you can get all your writing and automation for the month done in 1 day.

 

January 2018

How often should I blog?

January 23rd, 2018|Blogging for business|

You’ve probably heard a lot of contradictory information about this, and you’re still asking yourself… How often should I blog?

“You need 2 posts a week to get listed in Search engines”

“You need to blog daily to get international visibility”

“You need articles longer than 2,000 words to be found in Google”

But which are true? 

and which of these can truly help you reach your business goals?

Everyone agrees that every blog post you put out there is an opportunity to bring new people to your website. An opportunity to rank your website in Google and other search engines.

Let’s begin by benchmarking…

How often should you blog for your website to qualify as “fresh content”?

Benchmarks show that Google favours fresh content. This is not to be mistaken with updating existing pages. Older pages are favoured in Google results, however, a website that has new content weekly is considered more ‘fresh’. It is logical in a way, Google wants to favour websites that have up-to-date information, it is natural for a website that is updated often with new blog posts to be considered more relevant. In fact, Google adds a timestamp to all the indexed pages. This shows in search results and is a testimony to how important freshness is to Google.

Posting often, means that your domain gets more relevance. However, if the frequency drops this benefit is short-lived unless you have some strong quality content that has been indexed already and a website+domain that has been around for over 2 years.

 

2, 4, 5 or 7  Posts Per Week? How often is often enough?

Both Neil Patel and Hubspot advocate that 2 blog posts per week are the benchmarked minimum to start and keep growing your traffic.

Hubspot research shows that at around 8 posts per month there is an increase in traffic. I can confirm this from my experience and that of my clients; blogging twice per week will consistently increase your traffic. Blog daily and you can double your traffic month on month. Guaranteed no matter what industry you’re in. A great example of a daily blog is Seth Godin. He actually boasts the most popular marketing blog on the internet. His secret. Forget the length of your blog posts, just blog daily. He is the first to say that not all his posts are great quality, daily posting is not easy, but it definitely gets full points for freshness.

 

Chart of hubspot data about growing your traffic with blog posts

The amount of website unique visits generated vs the number of total blog posts on the blog

How weekly posts affects traffic

Weekly Posts vs Traffic – Source: Hubspot.com


People are Blog Traffic

However, there are some bloggers out there that defy these statistics. These blogs stand out through the quality of their blog posts. They are very popular on social media and shared like crazy – these bloggers defy all odds by publishing 1 or 2 high-quality articles per month. Many have less than a total of 50 blog posts in total and this totally defies anyone’s expectations. A good example of this is Matthew Barby’s blog.

So what can you do to grow your blog and website traffic to rank your site in Search Results?

    1. Create a long-term plan to blog twice weekly.If this seems tough to fit into your schedule, commit to 2 hours per week and aim at managing 2 posts per week in this 2-hour slot in around 4 months. If you develop a system you can produce more in the same time, you won’t need to add more time to increase frequency. So start off with a content calendar that includes 1 per week and then step this up to 2 after 3 to 4 months.
    2. Make sure that at least once a month, you produce 1 long quality-packed blog post that you think people will absolutely love. Once a month book a half day or full-day to write your high-quality posts. In the long run these will really pay off. You could also opt to outsource these. One a month is not going to break the bank.
    3. In the first month blog daily to create a spike in relevance.Hoard some posts before you launch and then publish them daily for the first couple of weeks. This will help you look “fresh” to Google.

    4. Make sure that all your posts are SEO-ed to your industry’s best keywordsLearn about basic SEO or outsource to a professional This is key. You will have to work much harder to get ranked and produce a lot more content if you do not optimise for your industry’s niche keywords.

    5. Keep this up for a few years…Keep blogging for your business no matter what. The accumulated number of blogs makes a big difference. You cannot expect to have visibility in any industry before the 150 posts benchmark. Often it will take even more to see great traffic. So understand from the onset you’re in this for the long-haul. This is why habit-building and productivity are both very important to success.
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