September 2017

All the tools your website needs to generate business

September 22nd, 2017|The Web Solopreneur|

Not all websites are created equal.

Not all Clients are created equal.

Are you doing your best to land perfect-match profitable clients from your website?

Does yours have the tools your website needs to generate business?

 

  1. List Building Tools

    Your email list is your biggest asset. Your only assurance of a future business.
    If you have a list of people who trust you, guard it like gold because it’s probably worth more for its weight!
    A list enables you to launch new products, ask for referrals, book sales meetings and much more. It’s your best business generation tool and by far the cheapest one you can get your hands on.

  2. Freebies

    Freebies are very important for your website because they are your list-building tools. With a good email harvesting tool like Mailchimp or MailerLite you can use freebies to collect prospects emails. You can then turn these into clients later.
    Freebies are also great for your existing clients as long as they can help them even after they purchased your product or service.

  3. Pop-Ups

    They’re so annoying, I know. Yuk makes you feel all salesy and you need to go have a shower.
    But when you consider that between 3% and 11% of your visitors will give you their email address if you add a pop-up to your website… hmmm you might just consider putting up with that salesy feeling right?How about this for a compromise.
    Add a pop-up that appears when people have decided to leave your site. Don’t disturb them while they’re browsing but offer them a Freebie with tons of value as they’re leaving.

    You’re kind of twisting their arm into returning but hey they are getting something of value in exchange. They’re also getting more stuff like the freebie they just downloaded, especially if you blog regularly.

  4. Blog

    In fact, the next must-have is the blog. A blog gives you the tools to build 3 great things that generate traffic.
    1. A platform to collect emails – plenty of return traffic if you work on those mailshots.
    2. Something to write to your list about and plenty to share on social media.
    3. A great platform to generate ‘Free’ traffic by working on the SEO of your posts. By positioning your freebies next to these articles you also, of course, generate free sign-ups, which cost you around $2 per email address if you’re generating traffic using Google Ads or Facebook Adverts. A stream of new content means more relevance for your topic and returning google bots to index more of your site.

Improve Your Blog Post

The Only 4 Tools You Need to Write and Edit High Quality Blog Posts

September 13th, 2017|Online Marketing for Coaches & Consultants, The Web Solopreneur|

There is no short-cut to improve your writing. Every writer and every blog are different.

There is no one-size-fits-all-solution. But there are tools that help anyone do a better job of writing blog posts.

You can easily write better posts, even if English is not your first language.

Use these 4 tools and you will never need to hire a professional editor.

 

  1. Grammarly

This tool is a must-have if you’re not a native English speaker. It’s a writing gem and the free version will cover all your needs. Grammarly is an online grammar and spell checker that improves your blog-writing by helping you find and correct mistakes. It flags issues as you write and will install itself in your computer correcting everything from your emails to your Facebook posts. No more scurrying to correct a typo you noticed only after clicking publish.

Grammarly is an online grammar and spell checker that improves your blog-writing by helping you find and correct mistakes. It flags issues as you write and will install itself on your computer correcting everything from your emails to your Facebook statuses. You will never forget to check your grammar again. And no more scurrying to correct a typo you noticed only after clicking publish.

Write Better Blog Posts

Write good blog posts

www.grammarly.com

 

2. Evernote Across Devices

Evernote is a great app because it allows you to take notes and access them across all devices; laptop, tablet, and mobile. This means that you have a note taking app that seamlessly combines all your devices’ note taking together. I can hear you say … Yeah there a million apps out there that allow you to do this. However, there is a little feature in Evernote which to a blogger is pure gold. When you’re browsing the internet and come across a post or picture that ensures you, you can save it to your Evernote so you refer to it when you’re writing.

Write Better Blog Posts

However, there is a little feature in Evernote which to a blogger is pure gold. When you’re browsing the internet and come across a post or picture that ensures you can save it to your Evernote so you refer to it when you’re writing.

This feature saves me a lot of time. A quick writer-friend survey confirmed my hunch that writers read a lot, this tools will make sure that none of those gold nuggets you stumble across while waiting in the queue at the supermarket get lost when it’s your turn to check out.

Here’s how to use it.

a) Go to the App Store and Download the App if you haven’t yet. Register online to create a free account.

Improve Your Articles and Blogs

Evernote in the App Store

b) Find a blog Post you want to save and click the options button in your mobile browser. Evernote will appear as one of your app options. Click the Evernote Icon and Choose the Notebook to save it in, You may also want to tag it to make it easier to find later. I like to tag posts as ‘blog posts’ so if I ‘m searching for them later I can find them easily.

Write Simpler Blog Post     

c) Save the Article and pop into the app to see it. This is what it looks like.

d) You can then, pop into the app on your mobile and record an audio note in the same Evernote page to remind yourself why you saved this article. This will save you reading it again later and remember why you saved it.

Improve your blog writing

Evernote Article with Sound Files

 

3. The Hemingway App

Aptly named after Ernest Hemingway, who was known for his economical and understated writing style. This app will help you boost your relevance and even your google rank. How does it do this? It will help you make your sentences easier to read, helping you retain more readers longer.

This means that people will spend more time on your page before returning back to Google to make another search.

Google reads time spent on your page, as a reflection of your relevance to their search. Therefore better sentences = stronger SEO.

Improve Your Blog Post Writing

You can use the Free web version of the Hemingway app or buy the App for less than $20 dollars. The app allows you to use the app without an internet connection for interruption free writing time.

 

Want to Edit your own Posts? 

Improve Your Blog Post

 

 

4. The Headline Analyser Tool

Your headline is the most important part of your blog post. A bad headline can leave a great blog post in the unread pile. It’s always worth investing time in choosing a good title. Always allocate at least 15 minutes to write a good headline after you have finished your post.

Your post headline should ideally carry your main keyword, but as time goes by, it looks like Google is giving relevance more importance, than exact keyword match, so feel free to edit your keywords as long as they stay relevant.

Write better blog titles

https://coschedule.com/headline-analyzer

 

If you’re stuck for ideas, check out this list of headline Ideas from Hubspot to get you started. https://blog.hubspot.com/hs-fs/hub/53/file-1220490141-jpg/blog-post-titles.jpg?t=1505116346280

The correct way to write a good strong title is…

a) Write a title containing your keyword for the post

b) Write the post

c) Use the Headline analyzer and your knowledge of the info that you put in the post to create a strong headline that will get your post clicked and is highly relevant to the content of your post.

You can also tailor your title to your target audience if you know what controversial topics are bound to get their attention. If you target audience is all-male or all-female the research results available at Moz.com about headlines that get clicked will make an interesting read. https://moz.com/blog/5-data-insights-into-the-headlines-readers-click

Headline wiriting for better blog posts

These 4 tools will give you a great headstart when you’re writing your blog posts. Would you like to learn how to edit your own sentences and words to keep more readers interested? It Contains 9 Simple Steps that will help you check your use of words and sentences for better posts with more impact.

The Checklist below is for you. It Contains 9 Simple Steps that will help you check your use of words and sentences for better posts with more impact. It makes an easy-to-follow to do list that you can use every time you write.

 

Download the checklist below and get started immediately.

Improve Your Blog Post

August 2017

4 Essentials of Online Selling; The Most Important Elements to Sell Online

August 31st, 2017|Online Marketing for Coaches & Consultants, The Web Solopreneur|

I often encounter entrepreneurs who want to go online and want to go all out.  They garner a large budget and make a long list of web features and come to me as a consultant, with their plan. In contrast with smaller entrepreneurial ventures that come with a small budget and big dreams. This where the 4 Essentials of Online Selling come into play.

I say the same thing to both. Your priorities don’t change even when your budget is small.

So here’s a shortlist of essential items you need to thrive online – in order of priority.

1. An Email list

You need an email list. Most of your marketing will be conducted on a social media platform. However you do not own any of these platforms. For all you know their advertising prices or free services may become too expensive for your business in the future. Your only true asset is your email list. It is also the only form of marketing that has an average ROI of 122% so make sure you start building your email list before you even get a Facebook page. From that day onwards, never stop, keep building.

Keep in mind, we’re talking about what Seth Godin called ‘Permission Marketing’. Its not behind your back directly to your inbox marketing. Do not add people who don’t want to be on your list, you’re just tarnishing your reputation and the efficacy of your list when you do that.

2. A Social Media Presence

You should start building your Social Media Audience long before you launch your new shop or website. Ideally a few months before. Aim at around 2,000 followers as a minimum to launch to. This will cost you relatively little (around €350 at most) and will start building awareness of your brand, outlet or product.

3. An online advertising budget

In order to keep steady growth, you will need a weekly online advertising budget. It can be any small or large amount you can afford, but keep it constant and never stop testing. This budget should cover your various business targets; selling your products, growing your list and building brand awareness.

  4. A follow-up process

Like every other sales process, your online process needs to be complete in order to close sales. You need to create a process that your leads and prospects go through to turn them into customers. If they’re simply blog followers sending them more content like the one they like and emailing them regularly to take them up the funnel and turn them into warmer leads. If they asked for a free consultation or downloaded an actionable ebook, they may be ready to purchase your product so you should attempt face to face meeting or Skype call to understand if they are ready to buy or if they need more information before they can take an informed purchasing decision.

This is why it’s great to have a blog. You don’t have to be sales. When a prospect needs to know more before they decide to buy you can simply direct them to the right content on your blog that addresses their questions.

Whatever your business is if you want to go online with a punch or simply take your website to the next level than a blog is going to be your best ally. It will help you grow your list, provide you with high-value content to share on social media and help you guide prospects through the customer journey so you end up with the clients that fit your product or service well. This means no more pushy sales, take the educational approach it is more real, more human and it still yields results without having to be that pushy sales person you don’t want to be. Now that you know the 4 Essentials of Online Selling do you want to improve your blogging to complement your list building efforts?

Want to improve your blogging?… then this is for you!

4 Essentials of Online Selling

 

How to improve your blogs when they’re just not getting noticed.

August 23rd, 2017|Online Marketing for Coaches & Consultants, The Web Solopreneur|

You may have tried to write so that your audience gets to know you better and perhaps you’re getting some results but also noticing some anomalies.

I was looking at an up and coming influencer on Youtube and she had 1.7K followers but her video posts only had 24 or 50 views each.

This is a sign that she is not delivering what she promises, it doesn’t mean she is not delivering value. It likely means that she is not consistent with her topics or perhaps she hasn’t niched enough and is confusing her audience.

 

1. This is why strategy is important. Have a consistent plan based on a clear profiling of the people you want to serve.

2. Check out your titles. If people are not clicking on your posts its simply because of your titles. Spend some time working on improving your titles and you will automatically increase engagement.

 

3. Get an Editor or learn to edit yourself. When editing your posts make sure you make it easier to read. Keep the reader reading, in the beginning, using a simple technique – shorten your sentences and they will feel punchier. Add quotes, sources, and credits in the right place so that your article sounds professional. Today’s freebie at the end of this article will help you edit your blog posts like a pro.

4. SEO. Optimise your blog articles for search engines. This will help you place your content in front of people who are looking for your content specifically. If this is something you’d like to learn, Join the Facebook Group or like the Facebook page because I will be tackling SEO in detail for not technical people.

 

5. Craft your story. We all have an authentic story to talk about, even a business or brand has a story. A story is anything that your customers can relate to. My story, for example, is how I leaned out my business and built an online business that helps work more flexible hours and be a better mum. Inject a bit of emotion so people can connect to how you feel.

6. Promote your content. Spend more time on social media to grow your audience.

Want to improve your Blog Posts and increase your readers? Learn how to edit your blog posts to increase legibility and publish like a Pro.

5 Simple Things You Can do Today to Receive More Enquiries From Your website

August 9th, 2017|Online Marketing for Coaches & Consultants, The Web Solopreneur|

Whether you already have a website or not, there are some features that you must have to be able to turn visitors into clients.
This is the only reason why most websites exist, yet most fail to do this. To turn more visitors into clients you need to start a conversation with your online prospects. This can only happen if you receive more enquiries from your website. The tips below will help you increase your enquiries if you already have some traffic.

The tips below will help you increase your enquiries.

This will also increase the amount of business generated through your website. Whether you close your sales online or not, increasing enquiries will automatically increase sales.

So here are 5 tips to help you increase enquiries and sales from your website


1. Add Call to Actions

Clear

The first thing you need to do is add some call to actions to your pages. If you want your customers to contact you, then you need to ask them. Be clear about what you want them to do and only add 1 clear CTA at a time.

 

Clickable

Make sure your call to action looks clickable and clearly defines what you want your users to do. Placing your call to action on a relevant page is also key.

Relevant

You need to make sure that the page copy or blog post where you place your call to action is relevant and leads the user to think of clicking on the call to action button to move to the next stage.

For example: If you’re explaining the benefits of your Life Coaching Programme on the page, your call to action may ask the visitor to click on the ‘Book an Exploratory Call’ button. On the other hand, if your page contains a blog article about ‘How to Understand What Kind of Life Coach You Need’ then your call to action might be to take the online questionnaire to understand which area of your Life needs a boost. This will give you useful information to understand whether they might be someone you can help and therefore make a good client.

Contact Details

Make sure your contact details are also present on each page. A chat option, a phone number or a quick form all increase your chances of getting more leads from your website.

receive more enquiries from your website 

2. Add Social Proof

Cialdini in his book Influence names Social proof as one of the strongest decision-making factors when purchasing a service or product. People tend to make choices based on other people’s choices before them. We tend to mimic the behaviour of others, even if we don’t know them after making basic assumptions.

Cialdini especially notes that we tend to react to social proof in the form of testimonials when these come from people who we consider similar to us. Be it in terms of age, cultural background or career/job.

Social Proof on your website can come in 2 main forms:

Client Results through case studies

But showing how we identified and resolved similar problem with similar companies in a cases study on your website you can sell your software product to similar companies who want to achieve similar results.

Their choice would be based on how similar their company is to the one in the case study and how relevant the results are to their desires.

Testimonials

Adding testimonials is a no brainer. We all know we need them but how do we get good testimonials. Based on Cialdini’s research results we tend to find testimonials appealing when they come from people who are similar to us. This means that you need to make sure that in their testimonial the client is describing who they are and what they do as well as what you have done for them.

receive more enquiries from your website
3. Add a 
Video

According to “KISSmetrics, a CTA within a video gets 380% more clicks than their normal sidebar CTAs. “

Videos generally get more clicks than any other format on a website so using video is always important. It is however even more important that your video contains all the right elements to help you convert visitors into leads.

Page Relevance

It also needs to be placed on the right page within a carefully planned conversion path.

Short and to the point

A video which is over 4 minutes long is not likely to generate much business. (it is more likely to attract your competitors or suppliers).

Your video needs to be short, relevant, well structured and carry the right call to action to generate leads, shares and engagement or whatever outcome you’re after.

Use shorter video in more places

A lot of companies go wrong in 2 main areas when creating online video. They either create too little or they create videos that do not target the top of the funnel (or people who do not yet know why your product is right for them).

Educate your audience with video

By adding video content that targets people who are in the awareness stage and are looking for a potential solution to their problems you increase the chances of landing warmer leads or people you can help from your call to actions.

Educational videos can be a great way of shortening the awareness and consideration stages placing you firmly as a valid prospect for your ideal client’s next purchase.

4. Add a Trust Seal

By adding trust seals and awards to your website you raise your credibility and public profile. Many times industry awards thrive off this. Participating regularly and developing a relationship with the entity offering awards in your industry can be a great first step to win some awards.

Learning about their expectations and eligibility criteria means that it is often a matter of time and compliance before you hit the nail on the head and win that award.

So start today and keep at it. It has been proven that people trust industry awards and seals of approval. It is a form of brand riding where the awarding entity has built a reputation for excellence which then rubs off on the winners because they are awarded the trusted standard of that entity.

receive more enquiries from your website

5. High-Value Content

Providing high-value content for your audience in the form of blog posts, video or downloadable give you the opportunity to harvest email addresses with a view to developing a long term relationship with your audience.

Authority

By creating original high-value content that your ideal client is looking for online you position yourself as an industry expert whilst also educating your prospects and therefore winning their trust. It creates a win-win situation and includes no sleazy sales pitch.

Useful Information

Make sure you provide valuable content on your website that is truly useful to your clients. Forget the sales pitch. Think of your clients and care for them and their success. Create downloadables and blog posts that they can truly learn from and start developing a relationship with your audience.

The features listed above can be easily implemented in any existing website using third party tools such as Leadpages and MailChimp.

By implementing the tips above into your existing website you will be in a position to start developing truly meaningful online relationships with your prospects. This will increase the number of leads that decide to contact you for an enquiry about your business or products and services. By providing more content you will also make sure you increase traffic over time.

Now that you know how to increase the enquiries from your website learn about the simple strategy hacks you can use to make sure your website enquiries come from well-matched potential clients (high-quality leads).

Click the button below to download for FREE.

7 Marketing Strategies that will double the High-Quality Leads per Month

July 2017

8 Proven Hacks to Take Your Productivity to The Next Level

July 12th, 2017|Online Marketing for Coaches & Consultants, The Web Solopreneur|

The most successful people in the online media like Guy Kawasaki, Grant Cardone and Michael Hyatt quote frequency and consistency as the key to their online success and a large following. Looking for more success and more visibility begs for productivity hacks to squeeze more of what we already do into less time. This is where the way we organise our time and goals becomes key to success.

Although part of our work includes being online the most successful online influencers are actually the ones that manage to disconnect, carving out time to work on projects that require focus. Checking the stats of your latest blog post or the likes on that funny picture you posted every 5 minutes is not only killing your current productivity but also your ability to focus.

Hacks to Take Your Productivity to The Next Level

I have spent the last few months focusing on increasing my productivity through systems that help me improve my organisation and focus time tolerance. By keeping planning simple and staying execution focused you can gradually reduce the time it takes to do a given task such as writing a blog post by as much as 40%.

The most important breakthrough in timesaving came when I started creating working systems that did not require me to be online during tasks that require focus.

Here’s what worked:

1. Getting to Inbox Zero

As a content marketeer (and marketing agency founder) I need to keep in touch with customers and colleagues through email and also follow industry trends, tools and news. This means that my inbox is often overwhelmed with email and getting to work on focus-intensive work is difficult with a full inbox and a cluttered head. A simple folder system with the current folders now allows me to clear my inbox until it’s time for that scheduled time bucket. Different people may require different folders however the key is to keep them to a maximum of 5 or less. Any more and clutter seems to be creep back in.

My 5 folders are called:

  • To Do
  • New Jobs to Schedule
  • To Quote
  • Delegated to follow up later
  • To Read Later

Anything that doesn’t fit in these folders gets either deleted or replied to instantly. In fact any email that can be answered in 1 minute or less gets a reply instead of going to the To Do folder.

 

2. Using a Scheduler like Hootsuite

Hootsuite will increase your efficiency tenfold if social post frequency is your thing. To keep my audience engaged I post quite frequently and usually during busier times when platforms tend to load more slowly. Searching for articles and scheduling them can take quite a long time – approximately around 40 mins for about 10 to 12 posts.

By installing the Hootsuite plugin (hootlet) on my Chrome I now schedule posts anytime I am researching and come across a good article that appeals to my target audience. This happens frequently because of course, my writing targets the same audience.

 

3. Writing in airplane mode

If you don’t do it already then start today. Before writing switch off your wifi receiver and turn off your phone. You’ll be amazed how much more you’ll get done. You’ll also experience an improvement in the quality of your writing. If blocking out distractions tends to be difficult, talk to your colleagues about the Pomodoro technique (more on this below). Let them know that when you’re wearing your headphones and your timer is on you’re in the middle of a pomodoro and that is no distractions time. Explain that you have a 5 minute break between pomodoros and the timer will tell them exactly when that is due.

 

4. Extend focus space with time buckets

According to the Four Hour Work Week author Tim Ferris, clustering similar tasks in time bucket of around 3 to 4 hours will help you reduce the time it takes to work through those tasks. To devise your own time bucket plan you need to think like you’re creating a weekly breakdown of everything you do – a bit like a school time-table. The time buckets should start off looking the same every week for example 2 hours on Monday for Planning, 3 hours for writing etc.. You input this into your calendar and then make changes according to what you have booked and planned for the week.

Time your activities for 1 or 2 weeks and then use this information to build your time buckets. Over time you may find that the time buckets don’t fit your needs anymore and therefore you’ll need to do this again every few months.

 

5. List-Making – Google Keep

Every time bucket specified above will have a to do list attached to it. This list will grow as you empty your email inbox. In fact you should attempt to put everything on your list and out of your inbox. It is great at helping you reach and keep inbox zero.

Google keep is one of the better tools for the job especially if you’re looking for a free tool. Lists can be attached to an image for visual reminders, you can share lists (which is great for delegating tasks) you have tick boxes to tick off items as you go along (and it helps motivate you too!). Its available on mobile, tablet and web so you never have to worry about forgetting, just add your to do items to the appropriate list as they pop into your head.

The great thing about Google Keep lists is that you can tag them. So for example I can have a to do list for every blog I manage and then just tag them all as client blogs. Then when my time bucket for client blogging is due I just choose the ‘Client Blogs’ tag in my Google Keep and all my client blog lists line themselves up neatly. Then I move on to the Pomodoro technique.

 

6. Pomodoro technique

The Pomodoro technique works very well with time buckets. The technique was invented by Francesco Cirillo and is based on very simple principles. This system helps you break down your focus time into 25 minute chunks. It really helps in the long run because by thinking in Pomodoros you will improve your efficiency at predicting how much time you require for a particular task or project.

There are five basic steps to implementing the technique:

Step one – Decide what you’re going to do and break it down into smaller tasks

Step Two – Set a timer to 25 minutes

Step Three – Work on the task until the timer rings (record progress tick finished tasks)

Step Four: Take a short break (3–5 minutes)

Repeat Step three and four for as long as your time bucket allows. After four Pomodoros, take a longer break (15–30 minutes). You time bucket should ideally not be longer than 4 Pomodoros – that’s approximately 2 hours.

 

7. Automation Tools – Zapier and IFTTT

Using automation tools can also save you a lot of time by taking small but cumulative daily tasks off your hand. The best tools for this are definitely Zapier and If This Then That (IFTTT).

Both tools are designed to make apps. and online tools speak to each other and pass on data creating simple automated workflows that would have otherwise not been possible.

For example, if you like to type your blog posts and format them in WordPress, (or just do your final edit there) you can create an automation path that backs up every post you publish to your Google Drive, Drop Box, Evernote or any other integrated back-up tool of your choice. This will make sure you never forget to back-up the final version of your articles.

Zapier can also be used to easily and efficiently post images to the various social platforms, a feature which unfortunately fails all too often in Hootsuite and other scheduling tools. IFTTT, on the other hand, can help you post Instagram photos as native Twitter pics. IYou can also use it to automate thank you replies to new social followers.

Both Zapier and IFTT can be a big help with your list-building. By creating the right set-up it is possible to create new contacts by sending every new iOS contact to a Google sheet which then automatically registers it in Mailchimp saving you follow-up time after a speaking engagement, networking event or conference. You then also automate introductory emails that are triggered when inserting into your email marketing software; meaning your follow-ups and list-building are instant and require no additional work later.

The possibilities are truly endless with Zapier; it supports around 500 Apps ranging across online storage, CRM, email and productivity tools whereas IFTTT offers ready-made ‘recipes’ that you can use to do anything from post images to instagram and flicker or create an action like changing your Facebook status when you wake up.

If you write from a specific location like an office or cafe, you can set your phone to go on silent mode when you arrive at this location to block out distractions. Your imagination is the limit with these two tools. Its a fast and easy way to smarten your daily workflow and the way to deal with others.

My favourite time-saving hack from IFTTT is definitely Speaking notes to Evernote using Siri and iOS Reminders. This helps me save blog ideas on the go without even having to type them out.

 

8. Master Speed Writing

Speed writing is a technique used by many professional writers to get their ideas down on paper fast. It is a technique that claims to flex your creativity muscles allowing more of your thoughts to flow more easily.

It particularly lends itself to blogging because it often results in natural copy that reads easily and has a very conversational tone. This is often the desired style for bloggers and it can help you write in a more authentic voice. It has also been proven to cut writing time in half.

This technique combined with the Pomodoro Technique and putting it all into 1-time bucket, has in fact practically halved the time it takes me to blog every week. Staying on subject and not having to ‘warm up’ every time helped me cut the time it takes me to write 5 blog posts from an average of 1.6 hours per post a day (a total of 8 hours) to 7 Pomodoros (25 + 5-minute chunks) that’s 3.5 hours in total.

Before following the Speedy Writing technique it’s important to establish two points. The first is to not try to type faster, this is not about typing faster it’s about thinking faster, secondly it’s important that you do not stop; the system works because it cuts out the time you use to stop and think. No thinking time allowed.

Steps to Speedier Writing

1. Do your research and log information in clearly organised notes so you can read them before beginning to write.

2. Split your target word count into blocks of 150 words.

3. Choose a question as a title – answering a question is easier than fulfilling a statement you just made up. You can change the title later if you don’t really want to use a question.

4.  Choose 3 keywords to include in the copy

5. Write 200 words without stopping

6. Edit it down to 150 words – remove any superfluous words. If it a sentence still makes sense without that word, remove it! It will read better.

7. Paste into your word doc. and start the next writing chunk…

This tool which I first discovered at neilstoolbox.com, will help you produce quality writing, faster. If you were to do this 10 times per day, you could write a book in under 3 months.

In Tim Ferris’ words “Focus on being productive not being busy”. I hope the tools above will help you focus on getting more done in less time so you can dominate your niche whilst achieving work-life balance.

The best thing about becoming more efficient is the fact that you are consciously giving your time more importance. By focusing on freeing up time you can schedule in more social activities or me-time, this will also translate into better productivity. Carving out down time and relaxing time is key to productivity too so make your target more enjoyable by using time saved for activities you enjoy. If you’re happier you’re more productive and you’ll find procrastination is not a problem anymore.

 

Want to take your business blog to the next level? Contact me for coaching or mentoring here.

5 Things Highly Successful Bloggers do Daily

July 2nd, 2017|Online Marketing for Coaches & Consultants, The Web Solopreneur|

Wouldn’t it be great to see the traffic to your blog growing every week? Highly successful bloggers have a constant increase in the flow of traffic to their blog and leads flowing into their business. Some of their posts get thousands of readers.

They’re in a very enviable position, but how do they do it?

Here are 5 simple tips successful bloggers use to boost the performance of your content

  1. Take Notes

Creativity comes easier to some but is never available on tap. You may book a slot for writing every week, but sometimes the ideas just don’t flow and you feel like you wasted your time trying to force those ideas out of your head.

Taking notes helps you in moments like this. Bloggers that just seem to turn on the creativity tap have a secret. They take notes when inspiration strikes. You never know when inspiration will strike and no matter how often you tell yourself “It’s such a good idea I’ll remember this” you won’t. You just won’t remember it when you need it most. So get yourself an Evernote account or simply use the notepad app on your smart phone and jot down those notes.

  1. Listen to audio books

ideas don’t fall out of the sky. You need to listen and read about your topic consistently and make sure that you find the best information out there. This doesn’t mean that you regurgitate other people’s ideas. It means that you give yourself space to listen for inspiration, often hearing something you totally disagree with will give you the push you need to write about what you do believe in. So immerse yourself in audio books. A cheap way to do this is to get an audible monthly membership.

  1. Spend time on Social Media & Start Conversations with their audiences

The best bloggers know what conversations to start because they spend time listening on Social media. They use tools like Buzzsumo to look at trends and regularly visit sites like Quora to understand what their audience wants. They start conversion in relevant Facebook groups and learn about what people’s core difficulties are with regards to their topic.

1. Stay Up to date with SEO Developments

Event the best writers can’t ignore SEO. In order to have blog posts that perform very well, you need to SEO right. Search engine optimisation is not rocket science, but you have to keep it realistic. If you aim to slowly stack traffic by finding low competition keywords, then its only a matter of time to build traffic to your blog. So make sure that you research your

keywords and optimise your posts as best you can.

 

2.Watch their Statistics

Highly effective bloggers watch their stats. Everyones’ audience is different, check your stats to know what makes yours tick. The formula is simple; check what gets most clicks and shares and produce more content around those topics or delve into more detail.

Sometimes you can recycle content simply by changing the title of a non-popular blog post to a topic that is getting more traffic without changing the content. change titles and imagery and share again.

Once you have a good post – turn it into all the formats you can. Video, Infographic, Giphy, mini-course and much more.

 

Want to take your online marketing to the next level? Contact me for coaching or mentoring here.

February 2017

101 Content Ideas to Grow Your Audience

February 24th, 2017|The Web Solopreneur|

I dropped Seth Godin an email last week. At first, I was disappointed he didn’t have time for an interview, but after exchanging a few emails, what I got was gold.

I was hoping to get his input on something I’ve struggled with since reading his latest book ‘What to do when it’s your turn’  which urges us all to put our best work out into the world.

When it comes to content, consistency is key to visibility and therefore often we have to live by the principle “better done than perfect” in order to execute our strategies in a timely manner.

Any piece of work can be improved over and over again. The process could go on forever. However in an oversaturated market, quality matters more than ever, being average is a sure recipe for failure.

Seth asked us all to step up our game in his new book. This opens up the difficult choice of good enough versus putting your best work out there. How do we bring our best self to be at peace with not being our best all the time so we can still achieve our true potential? I asked him.

(a mouthful of a question I know – nothing Seth can’t handle gracefully)

Seth’s reply went … I quote.. “there’s no conflict here. “important” and “perfect” are in totally different spaces, like walking to school and taking your lunch. Sure, it’s nice for it to be more polished, but better still to be important, to be missed if it doesn’t happen”

There is no contradiction in his words. You will be missed if you give value and are consistent with it. I can never get enough of Seth’s simple yet smart approach. In our quest for consistently putting value out there, we want to make sure that we vary our content and find efficient ways of producing good quality interesting stuff in less time.

Seth Godin quote on content marketing

Here are 101 content ideas that will help you show up consistently as your best self and grow your audience. Content marketing will boost sales and build your audience’s trust.

 

1. Shoot a 1-minute video

Not good at writing? Switch on your camera and get talking. You can talk directly into the camera if you’re comfortable in front of the camera or use slides if you’re just starting out. You can share 1 tip in 1 minute or answer a question your clients often ask you. You can use canva.com for the slides and include a professional ident to open and close the video from fiverr.com. Your video may need a little editing. If you’re just starting out try to record in one shot and then just edit out the mistakes using iMovie on a mac or Movavi on a PC, both are very simple to use and under $50. When it’s ready export as a .mov or .avi and upload your video to youtube. Make sure you insert keyword tags on your video. Leave a comment using keywords linking back to your site and also embed the video on your blog, this creates keyword relevance for Google. Take it one step further by creating a Playlist. Add videos you want your content to be associated with, to the playlist, and make sure you name it and add a keyword rich description, it will help your video get found. Use the sub-title option and make sure it contains your keywords too. Youtube checks your sub-titles for relevance.

How to Add Keywords on Youtube

Above: Screenshot of Youtube Keyword Settings

 

Great Content Marketing ideas

2. Get a Transcript.

Transcribe your videos and turn them into articles. Writing may not come natural to all, but talking does. We all talk. With some practice, you can record yourself explaining something your audience values and then turn it into an article. There are many options to transcribe your audio or video depending on your budget. If you own a mac you may try to use the dictation tool this works surprisingly well but performance will vary depending on your accent. If you use a PC you can use the Windows Speech recognition Tool to transcribe directly while you speak. If you want to have more control by transcribing after you have recorded the video or sound file you can either use the Youtube sub-title feature and download the .srt file after youtube creates it. (you will need to correct this in fact you may want to upload the corrected version for improved sub-titles).

If you have a budget you have 2 options. You can have it transcribed by a professional service company such as scribie.com and rev.com. This will give you a precise transcription of what you said.

However it is not recommended to use the transcript as a blog post. You will need to insert keywords and format it in a way that your audience can read. So you’ll need to make it more easily legible by adding ‘speed-bumos’ or sub-titles and breaking it up into logical chunks or lists to make it easier to read through. You may also opt to add a famous quote, an introduction with a short story, and a call to action to format it all into a blog post that works.

Great Content Marketing ideas

3. Call to action Buttons

You always need a call to action. Attracting an audience to your content takes hard work, you don’t want to waste the opportunity to ask them to take action. If you don’t have one then it means the people who engage with your content will not know what to do next. It’s also a good indicator that your strategy is missing some key elements.

You need to make sure you reverse engineer it all. First, decide what you want your content to achieve, then create the content that the right audience wants to read and at the end add the call-to-action to ask them to take the next step.

For example: My target is to build my list -> My target audience consists of webpreneurs who are already blogging -> I want them to download my free eBook and register for my mailing list -> I create a blog post called “How to Improve your Blog’s reach using these 3 WordPress Plugins” at the end I provide a link to my eBook “100 WordPress plug-ins that will help you make money from your blog”. Notice how everything is connected and I have started from my goal which easily provides me with a clear decision on the Call-to-Action to use.

Great Content Marketing ideas

4. Square Imagery with and without text

Produce a set of square images for every piece of content you create. Your imagery may contain blog titles, quotes, numerical information, important lines from your post and metaphorical images.

Throw an unusual image into the mix. A joke, different colours, a pun, a famous book or film title change it to fit your content. Take a risk. Add one image that stands out and monitor its performance.

Vary the image types using illustrations and photography to find out which ones appeal to your audience most. You can create these yourself using canva.com or resize/crop existing imagery using pixlr.com’s free tool Pixlr Express.

Great Content Marketing ideas

5. Book Reviews

Read any good books lately? Make sure it’s relevant for your audience and share the best lessons you learnt in your book review. Make sure you connect it to what you do.

Here’s an example of one I wrote some time ago:

http://www.stephaniefiteni.com/blog/index.php/2016/01/29/82/

In this post I do 3 things. I review the book by starting with what the Author wanted to achieve with this book, I then delve into the bits that delivered a strong message and finally I connect his message to what I do – which is content marketing.

Great Content Marketing ideas

6. Rectangular imagery with and without text

Always create a set of rectangular imagery for the headers of your social media account profiles. These images can help more people get interested in your content and help you market it. Ideally make them different and more subtle than the square ones to be shed on social platforms. Avoid image repetition – people get very bored of this. You can however stick to style and colour scheme that people recognise. It will also help you speed things up when you are creating the images.

So create a set of templates for the various types of headers scubas Blog Posts, Webinar Launch, Course Launch, Quote, Event etc and just update the imagery and copy every time leaving the main layout and colours intact.

Here’s a good layout for a header image that will allow you to change the content whilst keeping the same colour and layout easily:

https://designschool.canva.com/wp-content/uploads/sites/2/2015/03/30.SampleColours.png

Great Content Marketing ideas

7. Work on your subtitles.

No matter what type of content you’re creating, never underestimate the value of subtitles. These are great to tell your audience exactly whether they are a good fit for your content. In other words whether they are part of your target audience. Use it in social posts too not only articles!

For example:

Title: Love What You Do!

Subtitle: Actionable tips for passionate women looking for a new job. [notice the Ideal Client description here – underlined]

Great Content Marketing ideas

8. ‘How To’ Article

Write an instructional article. Teach something simple and, why not, accompany it with a video as part of a content set. Even if your article contains video, use screenshots to explain the process.

A How-To article should contain a step by step process that teaches the reader to achieve a desired outcome. It is not advisable to use paragraphs to explain a process as it often does not really convey the process properly.

Great Content Marketing ideas

9. Bullet List Post

Create a bullet list article. List useful items for your audience. Whether its websites where they can find resources. Online tools they can use etc, anything that saves your readers time makes a good list.

A good example is the post you’re reading right now.

Great Content Marketing ideas

10. Online Calculator

Create an online calculator or share how to calculate something. Find the numbers in your game and help your audience get insight using a simple calculation.

For Example: If you’re a business consultant you could ask people to enter some stats like:

Their Turnover

Number of Employees

Profits and calculate their profitability per employee.

You could indicate which brackets are low/high or in serious need of improvement.

This can be a good tool to introduce a service like Creating Lean Processes, Training or Induction Systems for Small Business the outcome of which is to help each employee become more profitable.

Above: Online Mortgage Calculator to attract real estate buyers

Above: Online Mortgage Calculator to attract real estate buyers

Great Content Marketing ideas

11. Email Mini course

An Email Mini-Course makes the perfect freebie especially for coaches, speakers and consultants. It gives you the opportunity to share your knowledge and establish yourself as knowledgeable in your subject of choice, it helps you develop a relationship with your readers by popping into their inbox daily for a number of days, it gives you the opportunity to invite them to engage with you more effectively or get them interested in something you sell.

Use automated drip email software like Convertkit or Drip to create the course. Both tools give you the option to send the mini-course automatically when someone opts-in by filling a form collecting name and email address. The course can be placed under related posts on your blog or proposed as a freebie on your website.

Great Content Marketing ideas

12. Pdf Cheatsheet

Create a Downloadable Pdf Cheatsheet as a follow-up to a blog post. For example: if your post is about Facebook marketing then your cheatsheet could be about setting up Facebook ads. It’s a natural next step that your reader will want to learn about. Once you have created the Cheatsheet you will want to turn it into a freebie and make it downloadable from your website or blog.

The easiest way to set-up the download process and email harvesting form is by using Mailchimp (for the free option) or Convertkit if you need drip email. A WordPress plug-in exists for both. The plug-ins enable you to create forms and use them across your WordPress site or blog easily. When people register the details will be inserted directly into Mailchimp or Convertkit and the download link delivered to them according to your settings, the most common one being through a welcome email.

WordPress Freebie Download Plugin for Mailchimp:

https://wordpress.org/plugins/yikes-inc-easy-mailchimp-extender/screenshots/

WordPress Freebie Download for Convertkit:

https://wordpress.org/plugins/convertkit/

If you did not have your site developed in WordPress, there’s a solution for you too. You can use either Leadpages or Convertkit. Both allow you to create a lading page with a form and features to deliver the downloadable freebie with the welcome email. However Leadpages is approximately $300 per year and Convertkit starts at $49 per month.

13. eBook

Write an eBook about your area of expertise. An eBook is usually around 20 to 50 pages long (even longer if you want) it can touch on any topic of expertise and can be sold or given away as a freebie. Here’s a good template to use: https://blog.hubspot.com/marketing/free-ebook-templates

The great thing about free eBooks is that they can also be sold for free on Amazon and get plenty of exposure for you. Make sure you enter your details at the beginning and back of the book and send your readers to your site to download a reader-only Freebie so you can collect leads from your free Amazon downloads.

http://socialmouths.com/2011/06/23/get-your-ebook-on-the-amazon-kindle-store/

Great Content Marketing ideas

14. White Paper

A white paper is a document which is usually of a technical nature and contains specific information based on actual research. It can help position your expertise in any given topic and is often considered a high value downloadable for which you can a use longer opt-in form.

You will very likely require third party information from research and surveys to create a strong Whitepaper. Make sure all your sources are credited but not back-linked.

Here’s a good article about how to write one:

https://blog.hubspot.com/blog/tabid/6307/bid/6496/How-to-Write-a-Whitepaper-That-Will-Capture-Leads.aspx#sm.001wod8t4181qdwvu462pfkbgwezh

15. Free Chapter (even someone else’s)

If you have written an ebook or a book you can offer the first chapter for free and then sell the full book.

Giving a way a free Chapter is a win-win situation. You’re collecting emails of people who are interested in the topic you sell and you’re tempting readers into buying your new book. You’re also positioning yourself as an expert because you’re a published author.

16. Interview

Interview an influencer or rising-influencer who has a similar target market to yours but is not a competitor. Turn it into an article or video content and accompany it with an article for SEO optimisation. Interviews make great podcasts too so repurpose it by all means.

Great Content Marketing ideas

17. Ask Experts a Question

Find a relevant question. You can use Quora.com to find a good question related to your industry. Choose a question that has generated a lot of engagement on quota to make sure you’re making the right choice. Ask that question to a number of influencers. Then create a post quoting their answers.

Accompany it with plenty of imagery carrying mugshots of their popular faces and share to your heart’s delight.

Make sure you get permission to their images and why not make this an opportunity to get to know them better.

Great Content Marketing ideas

18. Podcast

Create a podcast. Get your best interviews, articles, challenges, video blogs, talks or any other content and repurpose into a podcast. Many influencers started off this way. Make sure you have a tight plan to keep the content regular. Lack of consistency means podcasts don’t get followed and get the proverbial crickets instead. Consistency is important for everything but even more so for podcasts.

Great Content Marketing ideas

19. Sound Files

Not comfortable with webinars or video just yet? Record your thoughts as a sound file and make them available on your website, product or a mini audio book. You can also couple them with slides for extra impact especially if your topic is complex.

Great Content Marketing ideas

20. Templates.

No matter what your expertise is, you can create a Template or Checklist to help others do something more quickly. Everyone want to save time and pick an expert’s brain. Share your templates to build your list. 

I’ve created a set of checklists to accompany this article to help my readers action what they read and create consistent systems for creating content. Download it below…

Content Marketing Checklist

Great Content Marketing ideas

21. Step by Step Process pdf

Teach them how to do something. Pick something like a small tip you’d like to share or something your clients ask about often. Break it down into simple steps and turning it into a 5 step process. Couple it with an infographic for more impact and share profusely.

This kind of document would look more like a detailed manual. It makes a good follow-up freebie to a step-by-step blog post y going into more detail.

Great Content Marketing ideas

22. Blueprints

Analyse what you do best. Break it down into a process and create a blueprint. Do not give it all away to your competitors but give away enough for your audience to see the value and try some of it for themselves. This will help people understand your strengths and how you work. A Blueprint is a process that has the same )or very similar) outcome for everyone.

This is great for coaches or trainers. You can turn your coaching programmes or processes into a blueprint. As long as it’s unique to you and it’s simple enough to understand and DIY, it will have the impact desired as long as you make sure that your readers can achieve a small tangible outcome in each phase of the Blueprint.

Great Content Marketing ideas

23. Slideshare

Have a good post or brochure? Turn it into a presentation and upload it to slideshare. You can also repurpose video and sound files this way with a bit of creativity.

Since Slideshare was bought by LinkedIn it also added some new features like links. Make sure you also add a call-to-action and links to your website.

Great Content Marketing ideas

24. Animation

Create a simple animation of a step by step process instead of a blog post, or even better couple it with a blog post and extract screenshots for an eye-catching content set.

Animation is very simple to achieve in Powerpoint and Keynote. You can export as a move in both. Alternatively you can sure an animator from a website like eLance.com , upwork.com or peopleperhour.com. For simple jobs fiverr.com will do. Make sure you start off with little jobs so that you can test how timely the service is and the level of skill you’re sourcing.

You can also use a simple new tool that hit the market recently called Animoto.

Great Content Marketing ideas

25. Webinar replay

Do you run webinars? Share a replay as a content throwback. It can help you gauge interest on the topic at hand. You could even ask your audience questions to understand what content they want following this webinar.

You can share your webinar replay on Facebook Pages and Group and also using simple landing page in LeadPages.

Great Content Marketing ideas

26. 3 second video

If you’ve created video before, all you need to do is edit out a good line into a free standing 3 – 10 second video. Make sure you pick a goo aline that keep your audience wanting more. You can create it by simply recording it through your phone or editing it in iMovie or Movavi for PC.

Create a 3-second video to share on Instagram, Facebook and any platform that will take it.

Great Content Marketing ideas

27. Quotes

Find a great quote and turn it into an image with your url at the bottom. Of course give credit to whoever the credit is due, but own the design and the url. A good source for quotes is brainyquote.com.

You can create quote imagery in seconds using this simple free tool: http://recite.com/

Great Content Marketing ideas

28. Go Live!

Go live on Facebook, Instagram or Periscope. It may seem like you need a lot of practice to get good and in fact you do. That is why you need to start today. Your race to online video comfort starts today. Go live. Cringe. Practice. Improve. Go Live again and Repeat often.

Great Content Marketing ideas

29. Title-Ride

Use article names that evoke famous book titles or films. For example I wrote an article once called 50 shades of blue (referring to the blue skies and seas of Malta) it got lots of hits although the content was pretty average and corporate.

Good titles work. Use them. People seek familiarity and they can’t help clicking.

Great Content Marketing ideas

30. Crack a Joke, Play a Little

Everyone likes a laugh. Cheer up your audience with some humour and watch them come back for more. Keep it light and Playful. Use puns and play on words. Make it short and easily repeatable and let the smiles spread.

Above: Content Marketing Joke

Above: Content Marketing Joke

Great Content Marketing ideas

31. Live event

Create a live event. Run a webinar with various experts that target the same audience and watch your list grow. Your influence grows by association, be seen with the best people you can collaborate with. Organise a short chat about a topic, an interview. Whatever you have time for make it work by choosing the right topic.

You will have plenty of video snippets and transcription material to create content.

32. Challenge

Run a challenge. Create a challenge whether it’s a 4, 5,10 or 30 day challenge what matters is that your audience has daily wins to keep them coming back. Challenges can be a lot of work so start small and build-in a strong outcome. This will make sure people attend your next challenge.

You should not attempt a challenge until you have a strong understanding of your Ideal Client. So if you’re not totally old on your ICA analysis check out this article: http://www.stephaniefiteni.com/blog/index.php/2016/11/30/how-to-clearly-identify-your-ideal-client-for-online-success-in-2017/

Great Content Marketing ideas

33. Free training

Offer free training. Create a video tutorial or a step by step article. People love to learn new stuff.

If you wan to list-build con;t give it all away. Turn the introduction into a blog post and the meaty step by step part of your webinar into a downloadable video so you can harvest people’s emails.

If you have a budget you can use Wistia Turnstile which is a tool that harvests email directly from your video. Learn more here https://wistia.com/doc/turnstile

34. Twitter images

Create easily shareable twitter images. Text doesn’t always cut it. Make sure your scheduling software doesn’t only post links to your twitter feed but the actual images themselves.

Hootsuite,MeetEdgar and Postplanner all have the option of loading an image specifically for Twitter.

Great Content Marketing ideasContent Marketing Checklist

35. Pinterest board

Create a Pinterest board that provides inspiration or value to your audience and share to your heart’s content and theirs. Use the same principle as the Youtube Playlist mentioned earlier.

Use keywords when naming and entering description in the boards. Choose relevant and consistent keywords and add pins from influencers and content you want to be associated with.

Great Content Marketing ideas

36. Allow them to download articles as a pdf

Create a printable version of your article and make it downloadable as a pdf. You can use a longer more detailed version or if your article is very long simply the same version because its easier to read when printed.

Great Content Marketing ideas

37. Infographics

The human brain is wired to love data. Dig for interesting data in your niche, and turn it into a beautiful visual. You can use static or animated infographics. What matters is that the data is of value and easy to understand. You can get the visuals created by a freelancer on fiverr.com or peopleperhour.com. It’s pretty easy but what matters is that the data is of real value. Infographics get more shares when they’re actionable.

There are also some good tools you can use to create your own infographics:

The best ones are certainly canva.com and piktochart.com

If you want to push the envelope and really impress try an animated infographic using Biteable. A little bit of a steeper learning curve but worth the results. https://biteable.com/

Great Content Marketing ideas

38. Timeline

Create a historical timeline of something interesting that happened in your industry. For example: if you’re a health coach you could create a timeline of the use of Ginger over the ages.

Credit: Canadianbusiness.com

Great Content Marketing ideas

39. Website Copy

Don’t forget your web copy. When SEO-ed this can become a window into your website. If you base your website structure on keyword research then you’re much more likely to be found. Research keywords that already have traffic in your industry, then make sure you create pages (and blog content too) that target the keywords that have traffic.

Do not forget to check your keywords’ difficult score. You can do this using Hubspot, SEO MOZ or SEM Rush. There’s also a free tool but I cannot assure you this is effective as I’ve always used paid tools for this. http://www.webseoanalytics.com/free/seo-tools/keyword-difficulty.php

Great Content Marketing ideas

40. About Us Page

Never underestimate your About page. I have worked in web departments for the last 15 years and I can confirm what 9 out of 10 site owners will tell you, the most clicked page in any website is the ‘about’ page.

You should weave your website’s mission into this page. If it needs to sell then make sure it does. If it needs to position you as an expert then make sure it does just that. Whatever you do use it wisely.

Great Content Marketing ideas

41. FAQs

Add some FAQs to your website. Especially if your content is technical in nature you can use FAQs to cover the same content in a simpler way, which is often the way people search. It’s also useful if your product or service actually require this. You can also pepper this information with suggestions on why they should be looking to use your products or services.

Great Content Marketing ideas

42. LI Profile copy

Make sure your linkedIn profile copy is up to date. If you’re applying for a job or pitching for new clients make sure it’s not a copy of your CV or your About page. Keep it different but highly relevant. Always start with the most recent and important information because most people will only read the first sentence or two.

State your intentions in the first sentence. If you’re looking for a new job or a particular type of client, make sure you put that in your first sentence. Also make sure you keep it up to date. People who know you and know what you do will notice gaps in your profile and this will not work in your favour.

Great Content Marketing ideas

43. LI Publications

Make sure you add your published content on LinkedIn. Whether it’s a press release to promote a new product release or an article in the Huffington Post make sure you feature it. Use your content smartly to convey what you want your reader to perceive about you and your company.

In fact make sure you keep it relevant. You don;t need to add every publication and project you contributed to, just the ones that can help you get the kind of work or business you’re looking for. LinkedIn can be overwhelming if you add too much information, make sure that what matters can be found and easily spotted while scrolling.

In fact use strong imagery to attract attention to key sections you want your audience to read.

Great Content Marketing ideas

44. Testimonials

These are the holy gail of online trust. It is one of the Key elements mentioned by Daniel Priestly in Key Person of Influence. Social Proof is key to developing trust online so whenever you can get a testimonial and once you get a few work them hard.

Add them to your website, request them on LinkedIn, Add them to your case studies and why not, add a great quote from a client to your email signature. Include names and logos, trust can be ‘borrowed’ long enough to make a first sale, then your next job is to impress them.

Great Content Marketing ideasContent Marketing Checklist

45. FB Profile Content

Your Facebook Profile is often the first impression people get of you. Make sure you fill in all the information especially your social links your website and your side images. Use every feature to make sure people can see everything you offer. If you have a freebie or a Facebook Group add those too.

If you have relevant work experience that positions you as a valuable source of knowledge indoor field make sure you add it too. Although Facebook is technically not for business actually it works wonders to win you work so don’t be tempted to devalue it.

Great Content Marketing ideas

46. FB Competitions

Create a Facebook competition to harvest leads. Use a third party Facebook competition app like guavabox.com to create a competition with a price. They’re very good at boosting your page’s engagement.

Make sure you choose a prize that is directly relevant to your product. Don’t give away iPads if you sell make-up you’ll get a totally irrelevant audience. By all means do give away iPads if you sell them in your online store and perhaps offer a discount to all the participants that didn’t win.

Great Content Marketing ideas

47. Illustrations

Create original illustrations. In a world where templates are the rule original artworks still kill it. Make sure you hire a professional to create your illustrations. I’ve been disappointed when trying to go cheap a whole range of suppliers and skillets are available out there find a good price/skill balance and make sure you give a good clear description of the expected outcome.

Above: Illustration by Nabhan Abdullatif

Above: Illustration by Nabhan Abdullatif

Great Content Marketing ideas

48. Case Studies

Create a case study about a client’s story. Choose well, make sure the message is largely relatable to your target audience and couple it with a testimonial. Use video or articles with imagery for authenticity.

As is the case with all of your online efforts, think first of what you want to sell and how you want to sell it then you can get clear on what case studies you need. The fist step is to identify what you want to sell and to who. Then pick the best case study from your portfolio to persuade them.

Great Content Marketing ideas

49. News Jacking

News Jacking is when you use current news and connect it to what you do or sell or do) to catch current interest and boost short term traffic.

Check out the book it can work wonders for your business https://www.amazon.com/Newsjacking-Inject-Breaking-Generate-Coverage-ebook/dp/B0065MKMMS

Great Content Marketing ideas

50. Guest Posting

Guest posting is an obvious one. You might think I am already producing so much content! How do I keep up with guest posting as well. You can start off with blogs or online magazines that do not request original content. Alternatively you can look at some old post and repurpose them and re-write them in a style and tone that fits the online platform you want to be a guest blogger on.

You may also want to pitch first without actually creating new content. it will save you plenty of time and you will get lucky at some point. The secret is to keep trying, keep improving your pitching skills.

Here’s a good article to start you off on the path to writing the perfect pitch.

https://www.writingrevolt.com/how-to-pitch-a-guest-post/

Great Content Marketing ideas

51. An image of you!

Use images of yourself. You may say but no-one knows me. How are people supposed to get to know you if you don’t use pictures of yourself? Get some professional photos taken and use them online.

Great Content Marketing ideas

52. Image Tips

Use an image to give tips. Top Tip Tuesdays, or Tippy Fridays is just an example. Share a tip using an easy to understand image. Make sure your images are all consistent. Same layout, same colours, same font and add your blog url at the bottom.

Great Content Marketing ideas

53. Learn how to hashtag

Hashtag but please do it properly. There is nothing worse than people who hashtag without having any idea how to do it. Not sure if you’re doing it right? Check this out http://mashable.com/2013/10/08/what-is-hashtag/#HvL_SZLQrPqx

Great Content Marketing ideas

54. Snapchat video

Create a short snapchat video. This new and up and coming platform will be very useful to businesses in the short term. It’s already happening jump in now!

Check out this article about how businesses are using snapchat: http://www.socialmediaexaminer.com/5-ways-to-use-snapchat-for-business/

Great Content Marketing ideas

55. Edit a famous image or video

Are there any viral videos out there related to your product or perhaps a famous image. Edit them to give them a twist that connects them to your product. A good example is the Mona Lisa or the Scream they have been used and reused so many times yet it’s still very effective because everyone knows them

Great Content Marketing ideas

56. Industry Benchmarks

Make sure you get your data from a reliable source and get creative with visuals and interpretations. Data is like honey for your audience, people just love it. Benchmarks garner interest because people want to understand how they measure up.

You can also couple this with a survey and give people a comparative result with the benchmark.

Above: Image and Research by Marketinprofs

Above: Image and Research by Marketing profs

Great Content Marketing ideas

57. Collect data and report on recent surveys from good sources

Not sure you can find data related to your industry? Create a survey and get your own data. Its easy and simple and it’s a great idea to make your audience and prospects think about your product or service the way you do.

It’s also an easy way to segment your list and collect more information about people registering for the first time. You can also create a leads funnel that eventually turn s these survey takers into customers. Read The Ask Method by Ryan Levesque. It’s a great book that explains step-by-step how to survey and segment your audience to increase sales.

Great Content Marketing ideas

58. Take a picture with someone famous (someone your audience cares about)

Go to a conference and find a celebrity your audience love. Get a picture with them and make sure you share it lots and tell the story. If you can get to know them a bit better and have a story to tell your audience even better.

59. Create an Instagram story

Create an Instagram story about your brand or a problem you resolve it only takes 3 seconds literally. The most effective way of generating engagement with Stories is by creating a sequence that keeps unfolding in the various videos.

This could also be a series of tips or series of testimonials.

Great Content Marketing ideas

60. Facebook articles

You’ve probably heard about the new Facebook articles. It’ s a mobile publishing format that enables news publishers to distribute articles to Facebook’s app this mean they load and display 10 times faster than the standard mobile web. Say hello to more readers.

https://instantarticles.fb.com/

Great Content Marketing ideas

61. LinkedIn pulse

LinkedIn Pulse is the content publishing platform on LinkedIn. Available only to personal profiles this platform is an amazing way to connect and share your content. LinkedIn enthusiasts will tell you its better to publish your entire article on linked, however I disagree. You need your call to action, link to the full length article or a link to a downloadable to take people to your website. Content is futile if it doesn’t provide you with new leads. Make sure you’re getting people’s emails you don’t own linked it could be gone (or change) tomorrow.

Great Content Marketing ideas

62. Add seasonal material

Of course it might seem like you’re jumping on the bandwagon but if you’re on time (meaning you start before everyone else) then it will work just fine. Make sure you show appreciation and give more generously for special times of the year. You may also want to check your typical client and see what is the predominant religion of your audience, this often means different celebrations although around the same times of year.

Great Content Marketing ideas

63. Curate some content

Busy? Curate some content. Find good content out there from a non-competitive source and share it. Use the RSS feed option available in most scheduling software to post directly to you social media platforms once you identify a good source. My favourite tool for this is Hootsuite. Here’s a tutorial on how to set them up: https://blog.hootsuite.com/hoottip-how-to-set-up-your-rss-feed-in-hootsuite/

If a feed does not exist for the blog you want to repost through RSS you can use feed burner to create one for free. It’s free service offered by Google https://feedburner.google.com/fb/a/myfeeds?gsessionid=hrIkqfD_jdb_rhCtHuBafPvcRSODkvch

Great Content Marketing ideas

64. Crowdsource

Want to sell more products. Crowdsource your content. Find similar businesses that would love to tap into your audience. Write some guidelines for posting on your blog and make sure you make it as easy as possible for people to guest post on your blog.

Make sure you spread the word to your list, on your social media channels and also at live events and networking opportunities. It’s important that you create a blog mission statement and a process for guest bloggers to follow.

Great Content Marketing ideas

65. Email a celebrity

Email a celebrity and ask them a question. Use the quote for an article. For an example checkout the introduction to this article 😉

Great Content Marketing ideas

66. Stroll down memory lane

Find something interesting. History is a big resource (and so is Wikipedia) it’s a wealth of interesting stories and facts you can share with your audience. Create an article on how past influencers in your sphere (or theirs) did it. For example if you’re a designer you could create post about the history of the Coca-Cola or the Apple Brand.

Great Content Marketing ideas

67. Look to the future

Find out what’s coming in your industry what’s gonna be the next big thing and make sure you learn and write about it as much as you can. If you don’t know much take a course, it will pay off in engagement and thank you’s from your audience.

Nobody can foretell the future but certain industries like marketing and tech always have the next big thing to talk about. If your industry doesn’t have the next-big-thing connect to that of another industry and speculate to create some buzz.

Great Content Marketing ideas

68. Events – before, during and after

Promote events and cover what is happening before, during and after. Make sure you use lots of real life imagery and live video. People like to be the fly on the wall at events. It doesn’t have to be your own. If it’s of interest to your audience then it’s worth sharing.

Great Content Marketing ideas

69. Online Summit

Create a full blown online seminar with multiple speakers. Make it engaging and interactive and make sure you repurpose all the videos as blog posts for SEO as explained in point 1. Why not also get help to create content and get it shared by the other speakers.

Credit: Online Summit at www.miguelruiz.com

Credit: Online Summit at www.miguelruiz.com

Great Content Marketing ideas

70. Blog Post sequences

Create a blog post series to keep your audience coming back. Make sure you create a series of images that clearly show this is a series of posts and provide clear instructions on where they can follow you or register so that they get notified when the next one from the series is out.

Good series topics are tutorials or step by step processes that help you learn about connected topics for example if you’re all about improving people’s lives you may want to have a series of posts covering all the different aspects such as personal relationships, wellbeing, health and career.

Great Content Marketing ideas

71. 4-Part video course

Create a 4 part video course to keep people coming back to your blog. This is similar to 70. However it’s done with video, by keeping them waiting for the next one in the series you can build repeat traffic.

Great Content Marketing ideas

72. Story telling

Tell some great stories. If you’re a solopreneur dig deep into your personal stories and find stories that excite you. Like the first time you sold a VIP package, or when you won the tennis championship. You can connect anything if you put your mind to it. Focus on the story first and connect it to your work later.

If you run a small business look at the people in your team and find the stories that hold the emotions and passions in your business. People love stories they can relate to, make sure they are relatable to your target audience. Often it’s about a different angle not a different story.

Great Content Marketing ideas

72. Controversy

Fold in some controversy. Make statements that divide people into two sides like “SEO is dead.” Keep to one side but state your reasons clearly. Makes sure you let others comment too, the idea is to get engagement, this kind of content is ideal for that. You might get some hot-headed comments but it’s a risk that pays off. Be prepared to answer clearly so make sure you feel strongly about your position before you attempt this.

Great Content Marketing ideas

73. Planners

Create a planner or calendar that your audience might find useful. It could also be a food diary or something similar for products. You can do this very easily. Start off but downloading a free calendar template. Go to www.timeanddate.com, choose your country and the type of format you want and download the free template for that calendar. Then open the calendar in Numbers or Excel and edit it accordingly. Once you’re happy with the result print it to pdf (on a PC you can do this using primopdf free) on a mac this is one of the save as features.

Once you have your calendar ready as a pdf use pdfEscape.com to turn the calendar into an interactive pdf that your readers can fill in with their information by simply typing in the pdf and saving it. Make sure you remind them to open it on their computer, not in the browser because otherwise they will lose all the information they type in it.

Great Content Marketing ideas

74. Round up post – best of…

Re-use old posts in a new post by creating an inventory of links and descriptions of the best posts of 2016. I’m sure we can all remember receiving one of these.

This usually starts with ‘Here are our most clicked posts of 2016’ or our most clicked of the month would work too.

Here’s a good example of such a post:

https://www.trustfuel.com/best-customer-success-posts-2016/

Great Content Marketing ideas

75. Talk about new trends

Talk about new trends, mention them often, hashtag them and make sure you learn as much as you can about them. New trends will fast become current technology so make sure you’re up to scratch. I believe it was Michael Porter in The Hard Thing About Hard Things who said ‘I’m not Techy enough is the a business makes when it’s about to die’

Great Content Marketing ideas

76. Write a post on Medium.com

Medium is an online publishing platform developed by Twitter co-founder Evan Williams, it launched in August 2012 and is not connected to Twitter.

Medium can help you get followed on social media you use their platform to distribute your content. It is also a place where you can engage with publications in your industry.

Great Content Marketing ideas

77. Youtube weekly Programme

Create a weekly video will keep your audience coming back for more. This, however requires a lot of work so you need to make sure you can work it into your schedule.

You can make it feasible by keeping it short but pack lots of value in it. So choose your topics wisely and make sure you have asked peers and ideal clients for their feedback so you focus your efforts on popular topics.

Great Content Marketing ideas

78. Relevant links and keywords

Do your SEO research and make sure you have a series of evergreen posts that are highly SEO-ed to target your main keywords. Make sure your blog has a lot of relevant links and keywords.

You may also want to start a link-building campaign. An easy way to build links is by going to

site you would like to link to you and run a link check using http://www.brokenlinkcheck.com/ once you find the list of broken links go through them and pinpoint the ones that could point to your content. Then you write to the editor saying you noticed the link was broken and mention that you have the perfect piece to link to instead. Most people will take you up on this offer and it all free.

Great Content Marketing ideas

79. Visualise Data Comparisons in pretty Graphs

Learn some simple excel tools and visualise some data in pretty graphs. People love comparison graphs make sure you  find relevant data that looks awesome when you compare. If you want to really look pro you can use https://infogr.am/ it makes your data come to life and you can even connect to a live data feed. Infogram also give you the option to take this to a fully fledged infographic, but the bit you have to check out is the data visualisation. It’s practically the only tool out there that does it so beautifully.

Great Content Marketing ideas

80. Moving Still Image

There are some snazzy new tools out there to create animated images. Create a compelling message through imagery or slide by slide text in animated gifs or use a cool image tools. They’re great to show step by step processes or explain a quick concept in 3 or 4 frames.

A great way to use gifs is to create a very fast slideshow and propose the readers ask themselves a question and then answer it by taking a screenshot of the fast infographic which  results in an answer. For example:

You can make the craziest gifs at https://giphy.com or upload you own images to create a gif animation on http://gifcreator.me/

They’re great for turning data visuals into animations or emphasising emotions by using a movie snippet. Do not go overboard with these though they can make you look silly.

Caption: Content is hard work! especially when you're a cat.

Caption: Content is hard work! especially when you’re a cat. – from giphy.com

Great Content Marketing ideas

81. Create a charity campaign

Don’t want to spend a lot of money on PPC. Allocate your budget to a charity campaign. I’ve used this many times and it really works if you know where to find the right target market. Just give a small donation for each page like. Make sure your audience can follow the story of where the charity money is going to be used and ask people to share.

Great Content Marketing ideas

82. Use typography well

Use typography creatively to stand out. With so many self-taught designers the pros still stand out through their knowledge of typography. Find yourself a good designer and ask him to create your message in a great typographic style.

See some typographic imagery for inspiration here: https://designshack.net/articles/inspiration/typographic-posters-100-stunning-examples/

Great Content Marketing ideas

83. Coin a word or expression

Invent a new word or expression to describe something you do. It doesn’t have to be unique it can just be a simpler way of describing something that already has many names. During one of my webinars I once coined a word which I still use now. I call it UPP. My Client’s Unique Personal Proposition. It means your unique traits that are a good fit for your ideal prospects. Now try finding yours.

Great Content Marketing ideas

84. Brand your personality

Make your personality your brand. Exaggerate certain elements of your personality and let them come out in your day to day writing. Make sure you aim for consistency and quality.

Great Content Marketing ideasContent Marketing Checklist

85. Share a Google doc (or dropbox)

Share something valuable. You don t need to subscribe to an expensive service you can do it simply through Google or dropbox.

Great Content Marketing ideas

86. Build Skyscraper Content

Find link-worthy content, Make something even better and reach out to the right people to make it known.  Check out this case study to learn more about it: http://backlinko.com/skyscraper-technique

Great Content Marketing ideas

87. Do something wild and document it.

Thinking of doing a skydive. Live stream it. Connect it to your business. Say something deep or funny and make it visually entertaining, anything out of the norm will get you some attention and make you stand out. The world needs more exciting content!

Great Content Marketing ideas

88. Run an experiment

Do you have an idea you haven’t validated? Run an experiment Keep a diary and turn that into an article. I did this after interviewing an engineer about the Facebook algorithm. I was so intrigued I wanted to see how it would work so I ran a test for 12 weeks. Here’s the article: http://www.huffingtonpost.com/stephanie-fiteni/my-12-week-online-visibil_b_10173710.html

Great Content Marketing ideas

89. Praise someone.

There are many people worthy of praise even in your own industry. If you notice someone doing something great write about it, appreciation stories are loved by many.

Great Content Marketing ideas

90. Stop being so serious and share some feel good.

I love the way Lana Schlafer will just record herself dancing and just put it online to share her joy. What do you do that’s fun? Share some of that.

Lana Schlafer

Above: Lana Schlafer

Great Content Marketing ideas

91. Measure and give them more of what they like.

Make sure you watch your stats and write more content that people want. Take it to the next level but only for topics you’re getting good feedback on. The ration is usually 1 in 10.

Great Content Marketing ideas

92. Interactive pdfs

Use interactive pdfs to help people follow processes. Make this the follow-up to your blog post or article. Use pdfescape.com to make your pdfs fillable.

Great Content Marketing ideas

93. Write A letter.

Simply because it’s rare, it’s impact has returned. Write a real letter and post it, the traditional way with a stamp. If you want to impact someone specifically then send them a letter. If you sell a business to business product, then you can actually reach many this way just by dipping into your local business directory and making some calls to get the decision-makers’ name.

Great Content Marketing ideas

94. Use Snapchat

Create a sweet/cool or scary video on snapchat, and share to your delight. Some magazine companies and media channels are actually using this channel to distribute their articles, paired with video. It’s a fantastic platform. Checkout how businesses are using it here http://digiday.com/media/publishers-approaching-snapchat-discover/

Learn how to create your own story here.

https://blog.hubspot.com/marketing/how-to-create-a-snapchat-story#sm.001wod8t4181qdwvu462pfkbgwezh

Great Content Marketing ideas

95.Quote Yourself

Do you repeat the same stuff all the time to your clients or prospects? Turn that into an original quote signed by you and share it with people who love quotes.

Find two or three things you always say to your clients and make them your quotes. The ones that will set you apart and attract the kind of people you want to work with.

You can create quote images in seconds using this simple free tool: http://recite.com/

Great Content Marketing ideas

96. Instagram Series

Create an instagram story that continues from video to video to keep them coming back for more.

Explain a process or a hack.

Great Content Marketing ideas

97. Pepper your logo with seasoning.

Change your logo based on the season add a Christmas hat or creepy spiders for Halloween to it.

Apple Logo with Christmas Hat

Apple Logo with Christmas Hat

Great Content Marketing ideas

98. Organise a raffle.

Want to get some buzz on your Facebook page. Raffle some prizes and ask people to like, share or engage with you to participate. Or even better ask them to give you their email for the draw.

Great Content Marketing ideas

99. Do an industry round-up.

Find out what the best in your industry are doing right now and write a post about it. Find out what they’re saying about the topic you’re covering and create a series of quotes to go with your article.

Great Content Marketing ideas

100. Create a Shortlist

Make a short list as a pdf or blog post of the best free resources your ideal client can find. Create a shortlist of tools used for a specific outcome. For example: a set of tools to create online funnels or a set of tools to cite really hot graphics.

Make sure the outcome of these tools is closely matched to what you ideal client avatar wants to achieve.

Great Content Marketing ideas

101. Merge and Recycle.

Find your best content whether it’s video , imagery or articles and merge them into new content. Edit videos and perhaps add a new voice, et voila, you have fresh content in half the time.

No matter how many of these tips you decide to use and how often you create content, consistency is the key to growing your following. Make sure you keep it regular and relevant and have fun with it.

But before you go ahead and start creating content profusely, you need to nail your Unique Personal Proposition. You need to nail your UPP so you know what makes you different and stay relevant. Make sure you know your target audience well and that you write your strategy down.

That’s how you make sure you stand out and grow your audience!

So there you have it. 101 tips for you to dive into when it’s online marketing time. 

Content Marketing Checklist

Stephanie Fiteni Online Coach

About the Author…

Stephanie Fiteni is an experienced Content Strategist, Speaker and Ghost Writer.

As Content Marketing Coach, she coaches business owners and webpreneurs who want to grow their online audience and email lists and become better known online to increase their traffic and sales,

Her passion is to empower entrepreneurs to reach their full online potential through content strategies that deliver tangible business results.

Contact Stephanie here

January 2016

Why I stopped procrastinating and launched too early, and you should do it too!

January 29th, 2016|The Web Solopreneur|

Launching this blog took some thinking and sifting through much indecision. I have been meaning to launch this for a few months now. Apart from general busyness (including a full-time job working for and administering a business) indecision is mostly to blame.

I knew I wanted a blog that allowed me to be truly authentic. As a blogger and ghost writer I am privileged enough to get paid for writing and strategising content campaigns. Although I feel a connection and a degree of passion for every writing job I accept, sometimes I cannot be authentic and run wild enough with my inspiration. This is why I felt the need to have a blog to call my own; for my own un-compromised voice. Perhaps that’s what was so scary about it.

Procrastination (more…)

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