August 2017

How to become better known in your industry and boost your online visibility.

August 3rd, 2017|Uncategorized|

Creating content to position yourself as an expert in your niche is key to a thriving business whether you’re a coach or business owner. Below are 9 Tips to follow if you want to get things right from the onset before you start on your marketing path.

This was the fifth tip, but I need to go for a spoiler and mention it first, because if you take yourself and your competitors and clients too seriously all the things I m going to talk about now are going to sound and feel difficult.

Tip: Allow yourself and others to be imperfect. To try things and fail and to try other things and fail again that’s how you find what works.

Have Fun. Don’t take yourself too seriously.

So disclaimer over let’s dive in.

1. Understand Who Your Audience Is
You need to know who your audience is. Who needs you. Who is the best person for you to work with as a client, for a truly fruitful two-way relationship? Know who you’re talking to, and only talk to one target audience.

2. Where Your Audience is
Once you know who they are, you need to investigate where they are. Begin with the main social media platform (example: Facebook) stop trying to be everywhere. Automation can fool you into thinking you can be everywhere at once. But the truth is you can’t. Better be authentic and present on the platform that matters than automating everything.

3. Be There – Be Authentic
Be present in whatever form you’re comfortable. Be yourself even if you think this will cause ripples. Ripples are good, nobody has an audience that agrees with everything they say. You only need to worry about giving value. People know you’re a human being so don’t try to be perfect.

4. Know Your heart – Passion
Know what makes you tick. If you cannot answer the question “which part of your business makes you excited?” Yikes, you’re probably in the wrong business or you’re overworked and need to find space to reconnect and reverse your burnout.

Here I speak from first-hand experience. You can kill your passion by working too hard at what you think you should do. Which brings me to the next point that will help you stay away from burnout.

5. Have Fun. Don’t take yourself too seriously
Have fun with it. Sometimes there may be things that you want to do that don’t fit in that marketing strategy and don’t fit with the perception you want others to have of you. Let go and have fun. Do things that you want to do without overthinking it. If you feel a desire to do something (as long as it’s legal) chances are it will make you seem more authentic.

6. Know what you know – Confidence
Some are shyer than others, however, it’s not a surprise that even shy people can be confident. You can put yourself out there more easily if you choose the right topic. As we mentioned passion is the first thing, the second is knowledge. Choose a topic you’re obsessed about. Choose a topic you read about and know a lot about because this will be the wind in your sail.

7. Be Consistent, Be Regular
You’ve probably heard this far too many times so I ‘ll keep it brief. Yes, you need to be consistent. However, you need to be realistic too. If you blog once a month it’s not going to amount to much and people will easily overlook your content. If daily is too much for you then opt for the weekly or at least bi-weekly (or once a fortnight) option. Your first goal is to be consistent then build up from there.

8. Use a medium You’re Comfortable with as your core content
So if you’re shy and prefer to write. Use that as your core content. Then create videos that don’t involve showing your face if that s not something you want to do. If on the other hand you’re a high energy extrovert and don’t have the patience to write then start with a video, live or recorded. Whatever you do make sure your core content is regular.

9. Get used to the idea that tech is your friend. Or get a friend in tech.
There is no online presence without at least a basic knowledge of the tech involved. If the tech is not your forte, find a friend or assistant that can help you learn. You cannot opt out of this one. You need to learn the tech yourself or there will be no authenticity and spontaneity in what you do. Which will highly reduce your likeability.

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July 2017

Why you need to SEO your website and where to start.

July 26th, 2017|Online Marketing for Coaches & Consultants, Uncategorized|

In a super-connected world, adverts and sales calls have become unwelcome interruptions. Does this mean sales and marketing are a thing of the past?

Of course not. This is why you need to SEO your website. Today we live in a world where radio, TV, information are all available on demand. So as entrepreneurs and business owners we need to be found in order to put our products and services in front of our potential clients.

What we do when we’re mulling over a purchasing decision?

We google it.

How do you market in a world where people don’t want to be called, don’t want to be emailed
and don’t care about your online banners?

By Writing and Producing Content in the form of videos, images, presentations and pdfs etc. that can be found in Google by people who need them.

How do we do get our content found? By using SEO.

SEO stands for search engine optimisation.

It is the process of making tweaks to your website to make it easier to find and understand by Google and other search engines.

There are 3 main areas to tackle to SEO your website.

Technical, Content and Off-site. It can get pretty complex but if you’re starting off, don’t worry, the following is a short-list of 7 Things that will make all the difference.

Here are 7 tips that will help you get more search engine traffic on your website…

1. You need to make sure your images and all your content are properly optimised, which means that they carry keywords in their tags. First, know your keywords. You need to choose a target audience and research your keywords using SEO tools or outsource this job to a pro.

2. You need to make sure your website has the right Meta Description

3. The Content Side – You need to make sure you have regular new content on your website – this will keep the bots visiting and push your content up the result list.

4. Optimise the structure of your website. – Reverse engineer what your clients want and give them that information on the website. If you sell business coaching and most of your clients are start-ups then offer your audience lots of content about how to start a business, how to avoid the most common mistakes and educate them about myths that could cost them money.

Make sure you validate what they want, with your customers and then find keywords that have traffic related to the problems you resolve. Your website can still have the obligatory services, about and other pages but it also needs to include a page for each keyword you’re targeting.

5. Social Media. You need to have a presence on Social Media, wherever your audience is, you need to be there. In terms of SEO, it’s important because sharing pages and content from your site onto social platforms provide you with backlinks to your website as well as a source of traffic.

6. Guest Posts. Try to get guest posts on high ranking sites like the Huffington Post or any site that is related to your area of expertise. Ideally get a backlink, although sometimes this will not be possible.

7. Write regularly to get featured in Google about your topic. If you want your audience to find you, then you’re going to need quantity and quality. You need quantity because you can only start with low traffic, low competition keywords to stand a chance of featuring on the first page. On the other hand, you need quality because if people don’t find your content interesting, you will not get any clients and your position in Google will also soon drop off because Google measures relevance by timing how long your visitors take to go back to Google.

So now you know where to start. No matter what platform you’re using, improving your SEO is always possible. Most of the leverage will be brought about by your content but your tech may need modernising too.

Would you like to understand how all the elements of Online Marketing work together to produce online sales? I’m planning a webinar that does just that go to www.stephaniefiteni.com/blueprint and book your seat today. Don’t worry, if you can’t, make it live, I will send you a replay.

April 2016

My 12 Week Online Visibility Experiment

April 29th, 2016|Uncategorized|

Online Visibility

As a digital strategist and Online Visbility Coach I often get asked questions about what works online. Sometimes I have no answer; and this frustrates me no end. During one of my coaching sessions a business owner who was planning his business schedule for the next 6 months asked me whether blogging once a day is enough to get visibility. This was an unusual question, usually I get asked if twice a week is enough?

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