May 2018

“How to Start a Podcast” with Colin Gray

May 1st, 2018|Video Interviews|

Blogging has always been the standard for driving traffic to your site, but podcasting is on the rise and for good reason. From gaining longer attention spans to eliminating internet distractions, podcasting holds many advantages over text and even video. I had the pleasure of speaking with Colin Gray about the incredible benefits of podcasting and the best way to get started with creating a successful podcast.

Colin started out in the field of education where he taught professors how to best utilize technology, including podcasting, to become better teachers. After falling in love with the podcasting medium, he started a website to share what he was learning about building a successful podcast. He was so successful that he eventually quit his job in education and was able to earn a living through podcasting alone.

Are you looking to start a podcast for the first time? Or perhaps you’re just curious about whether podcasting would be a good fit for you? Read on for a summary of Colin’s incredibly helpful information or watch the entire interview in the video above.

Is podcasting for everybody?

Podcasting certainly suits certain types of people, but it’s a medium that can work well for everyone. Podcasting has this incredible power of engagement that text and video lack. Articles are more searchable and are required for SEO, but it doesn’t easily grab a reader’s attention. Video is engaging and allows your personality to show through, but it comes with many distractions too. It’s difficult to get anyone to watch more than a few minutes of video online.

With podcasting, once you have someone’s attention they listen from half an hour up to 2 hours at a time. You have their real attention with no distractions.

“So there’s that combination of that personality, that informality, that one-to-one connection. And then multiply that by the attention you get. Half an hour, an hour, two hours in somebody’s ear. That’s what builds great fans.”

There’s an intimacy that comes with listening to someone’s voice, a one-to-one connection. And because speaking into a mic is often less intimidating than speaking into a camera, people tend to be more of themselves when creating a podcast. This builds trust and credibility with your listeners and can turn casual visitors into loyal followers – people who really love what you do.

How do you create podcasts, blog posts and videos that work together?

When it comes to creating valuable content for your audience, blogging is a great start. In fact, you can use your blog content to create great podcasts. Simply take your blog post, read it over and speak about that topic for 10 minutes or so. You need show notes for your podcast anyway to make it effective and searchable. Using your blog post as your show notes makes the process of creating a podcast that much simpler.

Video is quite simple as well. If you record video while recording the audio for your podcast, you can go back and take out engaging video excerpts. These excerpts work perfectly to engage your audience and build interest while directing them to the full podcast episode to hear more.

When you follow this method, you’re able to take one topic and create all three mediums at once – blog, podcast, and video.

How often should you release podcast episodes?

While many say you should blog at least twice a week, or even daily, podcasting is much more effective when released consistently once a week. Releasing podcasts weekly keeps you from overextending yourself or diluting the quality of your content.

Even more importantly, a podcast takes much more time to consume. Any more than once a week can be too much time to ask of your listener. Releasing an episode once a week allows you to become a part of your listeners routine. They often set time aside every week to listen to a good quality podcast and it becomes a part of their weekly rhythm.

How do you stay consistent and avoid procrastination?

The first thing you should do is keep a solid, consistent schedule. Don’t just say you’re going to do it sometime this week. That’s when you lose consistency.

“I think that’s the minimum you need to do. If you want to commit to content, whether it’s blogging, podcasting, video, you need to put a time in the calendar every single week to work on it.”

Another great method to stay consistent is to use a seasons model for your podcast. You can dedicate a season of podcast episodes to one theme, usually between five and twenty episodes. Using this model, you can sit down for an hour or two and come up with several months worth of content ideas.

First, come up with some topics that answer big questions that your listeners have. When you break those topics down further and go deeper into each one, you end up with a list of episode topics. Having your content planned out that far in advance is a great way to avoid procrastination and stay consistent.

Using the seasons model is also a great way to get more people coming back to your podcast as you build on the same theme with each new episode. It becomes a more effective teaching tool and gives your listeners better results, which in turn brings you more referrals and growth. It also gives you the opportunity to take a break between seasons, keeping you refreshed and enthusiastic about your podcast which always makes for more good content.

What basic equipment do you need for a good quality podcast?

When just starting out, all you really need is to make sure the quality of your sound is not painful to listen to. And it doesn’t take much to get to that minimum level of quality.

There are two setups that are very simple, easy to use and not very expensive. Both will get you above average audio quality compared to most podcasts.

The Samson Q2U is a good quality USB microphone that easily plugs right into your computer. It’s an XLR mic that can also be used with a mixer or digital recorder like Zoom H5. It’s a very versatile little mic and only costs around $60 or £45 – £50.

If you do a lot of in-person interviews, the smartLav+ is a great little clip mic that plugs into your phone. Rode released an SC6 adapter that lets you plug two of those mics into your phone, one for you and one for your interviewee. It gives you really good quality audio for your in-person interviews. You can find that set for under $150 or £100.

Be sure to check out Colin’s Guide to Starting a Podcast PDF here, and check out his website at

April 2018

GDPR Compliance for Online Entrepreneurs

April 10th, 2018|Online Marketing for Coaches & Consultants, Video Interviews|

You can’t help but notice it: there’s a tinge of panic in the air among online entrepreneurs. The EU General Data Protection Regulation (GDPR) will be enforced starting 25 May 2018 and compliance is imperative to avoid possible fines.

But how can you be sure your list-building tools are compliant? And how does the GDPR affect online entrepreneurs doing business outside the EU?

Thankfully, I had the pleasure of interviewing Dr. Jackie Mallia, a specialist in data protection law. In this interview, she helps us simplify what GDPR compliance means, in terms of how we collect emails and market our services online.

GDPR Compliance for Online Entrepreneurs Based Outside the EU

Dr. Mallia made it clear: GDPR goes far beyond the EU. Anyone with a website that collects data from someone located in the EU is subject to this regulation. That includes everything from collecting an email address to tracking their activity on your website.

“…it doesn’t even have to be EU citizens, they just have to be in the EU at that point in time. If they’re in Italy and they’re browsing your website, you are basically subject to this regulation.”

In other words, pretty much every website in the world is subject to this regulation if it’s accessible in the EU.

So how can we make sure we’re compliant?…

How to Ensure GDPR Compliance for Online Entrepreneurs

The key to compliance with GDPR is having a proper privacy policy in place that you can share with your consumers in a privacy notice. If you are collecting any information at all from anyone browsing your website, you need to disclose it in a way that’s easy to understand.

“Explain what data you collect (i.e. if you track their activity on your site). Provide different categories of monitoring: behaviour on the website, opening an account with you, tracking marketing, etc. Provide what cookies and scripts are used.

You need to explain what the data is used for… giving the consumer more targeted information based on website behavior.”

You need to explain what data you collect, why you collect it, how you store it and how you use it. Complete transparency. Additionally, you’ll need to provide the consumer with the option to gain access to the data you’ve collected.

This can be done by providing the contact information of your “data controller” or whoever is in charge of handling data and privacy in your business.If you’re the only person in your business you just need to make sure that the tool you use allows you to export this information and forward it by email.

GDPR Compliance and Email Opt-Ins

When it comes down to it, you need proof that everyone on your list opted-in through a method compliant with GDPR. A lot of tools are currently updating their tools to comply with this so double check the tool you’re using and you should be alright.

Here’s where things can get a bit tricky: If you have an email list full of people who opted-in before you were GDPR compliant, then it’s important that you “refresh their consent”. In other words, that actually means getting in touch again with those people on your database and saying, ‘Look, there’s this new law. It requires that we are letting you know exactly what happens with our information. Please look at our privacy policy for the information that you need. If you need more information, please feel free to ask us. And if you don’t actually tick this box, we will not send you any more information.’”

This may sound daunting, but in the end, it can actually help to weed out anyone on your list who doesn’t truly want to be there and give you a list full of highly responsive, engaged individuals.

Refreshing consent is also a must if any information on your list has been acquired or purchased from another company or individual.

Changing from one email service to another? It’s time to refresh that consent too. When you switch services you lose your proof of compliant opt-ins, so you need to be sure you can create that proof within your new email service.

Many email services provide tools that are GDPR compliant, so be sure to seek them out if you’re looking to switch. This will keep things simple and easy for you going forward.

GDPR Compliance for Online Entrepreneurs

How to Handle Opt-Ins and Online Incentives

If you encourage your visitors to opt-in by offering a “freebie” or a discount, that should be fine, but you need to be very clear about that opting-in for a freebie also means opting-in for a newsletter or any other communication. If your past freebies didn’t mention a newsletter subscription or didn’t have a separate box to check to subscribe to your list, it’s time to (you guessed it) refresh their consent.

Another important point to keep in mind is that whatever you offer as an incentive cannot be taken back if they choose to opt-out later. Whatever you’ve offered as an incentive, you need to continue to provide even if they have withdrawn their consent to be emailed at a later stage.

One thing you cannot do is ‘force’ a consumer to opt-in before gaining access to your products or services. For example, if you sell tickets on your website you cannot tell the consumer that they have to opt-in before buying a ticket. But you can offer a discount on those tickets for opting in.

Compliance When Merging Lists from Online Events

After running a webinar or online event, many of us take the information collected for that event and add it to the main list.

However, when accepting opt-ins for anything other than your main list, it is extremely important to be completely transparent about how you will use the email address provided, what info you will send and how often.

When you create a sign-up box for example for an upcoming webinar, you need to use those details only to send the info required to log in to this webinar. If you also want to add this user to your list to send additional information you need to add an extra tick box that says something like… “please tick this box to receive our weekly blog posts.”

It’s acceptable to send your attendees information similar to what they showed interest in, but the option to unsubscribe must be clear and easy to execute at any time. The official regulation is that opting-out must be as easy as opting-in.

Think Like a Consumer

When it comes down to it, it’s all very logical. If there’s ever any question about what is GDPR compliant, staying in the mindset of what you would like to receive as a consumer and what you’d like to be done with your data usually gets you to the right answer.

Having clear and accessible privacy policies will keep you compliant, but it’s also just good business. Keeping your consumer informed and their information safe should always be a priority. Hopefully, this interview helped give you a clear picture of what that looks like within the GDPR.

If you are working toward compliance and need help during any part of the process, be sure to follow/contact Dr. Jackie Mallia here 

This information course is not intended to provide or indeed be an alternative to case-specific Legal or Technical advice.

If you are working toward compliance and need help during any part of the process, be sure to contact Dr. Jackie Mallia, here.

March 2018

Interview with Lisa Peek – Master your Money Mindset

March 28th, 2018|Video Interviews|

Money is a hot topic that affects us more than we realize. It touches everything in our lives and affects the way we feel about our work, our relationships and our achievements.

Clearing our money blocks can help us charge what we’re worth and build a thriving business that helps us make our impact in our communities. 

In this interview, Lisa Peek helps me understand how to find and address these blocks to have a smoother relationship with money.

Lisa works with female entrepreneurs who are on a passion-driven mission. She is an expert in women, wealth and impact, and you’re in for a treat because she has shared some really actionable nuggets with us in this interview.

Our relationship with money needs to be empowered so that money is not an obstacle and so that we can be greatly rewarded for our work. We may be aware that we have blocks in various areas of life. So if we suspect that we have money blocks, how can we be sure and how can we identify them?

I asked Lisa…

How do we see these money blocks hinder us in our daily lives?

“On average we think about money around 100 times before lunch.” (Watch my jaw drop in the video. Yikes!)
We’re always thinking about the price of things, buying presents, paying bills etc. Lisa continues.

“Money blocks are, in reality, our reaction or resistance around the topic of money that keeps us from acting in a way that is in our best interest.”

The most common way women in business experience this is when they are asking for money.

For example, talking about fees with clients or discussing prices with a supplier and increasing your prices. If you feel resistance, there is something in your money energy that is holding you back. There is something underneath.

This is a sign of money blocks. Not wanting to face your numbers every month is another common indicator. The desire to give it all to your accountant, means you’re giving away your money power and therefore pushing the topic of money away from you.

Anywhere there is resistance or you are giving your power away, there’s a sign of your money blocks. Procrastinating on sending invoices or doing your accounts are other signs to look out for. So what should we do once we know we have blocks? The next step is to find out where they’re coming from.

So where do money blocks come from?


“Money is a very emotional topic. If money situations bring up strong emotions in you, then you know that you need to be looking at your money blocks and their origin to adjust your relationship with money.”

– Lisa Peek

The blocks often come from your belief system or thoughts around money or yourself. Most of us are unaware of about 90% of our thoughts. So you need to dig a little to find the causes. These blocks are stemming from a belief system we’ve built over time. Beliefs come from experiences. Things we’ve experienced. How did you see others behave around money? What have you seen and heard about money?

For instance, ‘the rich are greedy’, ‘You have to work really hard for your money’ or any other preconceptions that are obviously just perceptions. Specific experiences might have left a big impact on you. Of course, not all of your beliefs are going to be negative, but the ones that challenge you are going to affect your identity around money because your belief system is going to affect your behavior.

Money is a very emotional topic. If money situations bring up strong emotions in you, then you know that you need to be looking at your money blocks and their origin to adjust your relationship with money.

How can we begin healing from our money blocks?

The first step is to write down your thoughts and feelings around money every week. Write down what you thought while you were procrastinating during that sales call. Pay attention to your emotions… frustration, anger, fear, guilt, shame.

Guilt and shame, especially, indicate deep-seated money blocks. Work on identifying your thoughts and beliefs. Try to understand where they came from. Follow your thoughts back to their origins. You can then understand that it’s probably not logical and you need to do some work about repositioning your thoughts in that particular belief area.

Meditation, NLP techniques, and energy clearing can all help but the first step is to be aware of your blocks. Luckily, Lisa can help with this. After gaining awareness, we need to overcome our own resistance and begin to take control of our relationship with ourselves and our money.

How does improving our relationship with money help our business?

When you’re hesitant to raise your prices, then your business is going to create a ceiling and stop growing. This reluctance comes from the reluctance to own the value of your products or services. Any lack of self-esteem that lives deep inside, our inner critic, will come up to block us from raising our prices.

You can own your price by working on your belief systems about your value. The three aspects to work on in relation to your price are Trust, Attraction, and Disassociation.

Money is just a reflection of not standing in your own way.

So how do you get out of your own way to become wealthier?


In order to really own your price, you need to own your value as an entrepreneur. As a person, a human being, you are priceless. You cannot put a price on people. We need to, therefore, distinguish between our value as people and our value as a service provider.

If you know you can deliver the result you promise, that builds your self-esteem. You know you can do it. So the way to solve this lack of confidence is to prove to yourself that you can do it, do the work, get testimonials and then you can get rid of the Trust block. You now trust yourself to deliver the service or product in the best way possible.


Find the people who have an acute problem that you now know you can resolve. So the price becomes irrelevant. If the problem has a high cost to the client; financial cost or emotional cost and the price matches the intensity of the problem, then you’re onto a winner.


The third step is to disassociate yourself from your service. When people say no, they’re not saying no to you. They’re saying no to a service they don’t understand. Or perhaps it’s just not the right time for them to buy because their problem is not pressing enough yet.

They’re not saying no to you. There will always be a percentage of NO’s in your sales process, it goes with the territory.

The key is to keep looking for new client levels that have the specific problem you can resolve. Every service can be delivered at a different level and to a different set of customers. If you find the customers whose struggle is costing them more, then your services are automatically worth more.

Clearing your money mindset is something you’ll need to do every time you hit a new income goal, so it’s important to learn how to become aware of this new block when you encounter it again.

Whether you’ve done this before or not, you can begin on your path to awareness by taking one week to journal about your relationship with money.

Lisa has kindly created a weekly journal to help us keep track of a week’s worth of money thoughts and feelings

If you want to take action and start clearing your money blocks, Follow Lisa on Facebook.

September 2016

How to get Facebook Adverts to work.

September 19th, 2016|Online Visibility Using Video, Video Interviews|

For a lot of entrepreneurs and small businesses Facebook is synonymous with online marketing. But how effective are we at getting results from Facebook? I reached out to Zach Spuckler, one of the foremost Facebook experts in the online sphere right now and self-confessed ‘Facebook nerd’ to help us get a clearer picture of how it all works.

Although most of his experience comes from working with 6 and 7 figure entrepreneurs. Zach grows his audience and his business by promoting and delivering launches, webinars and courses that are all part of an online marketing ecosystem which reaches new eyeballs daily thanks to Facebook Adverts. In the interview Zach breaks down all the steps you need to follow in order to get a failing Facebook advertising campaign and turn it into a successful one that achieves your targets. The information he shares in the video interview is pure gold.

My first question to Zach came directly from my online course clients. How do you troubleshoot your Facebook ads when they re not working to make them take off?

Zach is extremely generous with his answers and we ended up with an interview jam packed full of actionable information. Here are the take aways in a nutshell:

The name of the game is testing.
It does t work if you run 2 or 3 ads. You need to test several different targets. You need to run the 80/20 rule. For every 10 ads you set-up only 2 or 3 will deliver. So the odds are against you if you run 3 test ads.

Why is my Facebook advert not delivering?

There are so many moving parts and lots of data points to consider. However if an advert on Facebook is not delivering the required results the cause can only be one of the 3 primary issues:

1. not delivering
2. not being clicked
3. not delivering conversions

The Solution

So if your ad is not delivering; its not being pushed out or seen by enough people, make sure you’re bidding automatically and have a big enough audience, reach and budget.
If it’s not being clicked, make sure that the copy and image are relevant. If no one is clicking it’s probably an image or a title issue. So change one at a time and test again.
So now if its being seen and being liked you’re only left with one problem to resolve -conversions. This can happen for a number of reasons:

1. your offer is not not relevant enough to the advert
2. the landing page is not cohesive – you need good copy and images on your landing page that are consistent with your advert.
So to get over this hurdle you need to test various landing pages and check which one gets you the registrations or actions you want.

The next big issue we discussed is Budget. Many people underestimate how much budget it’s going to take to achieve their targets. Of course we will have to make some educated assumptions but that’s part of the game. So here’s what Zach recommends:


Your budgets need to be based on your revenue goals. So you first need to decide on the outcome you want to create. Be as specific as possible.
So for instance if you’re a coach or consultant looking to get people to do a free exploratory session with you, your budget should be based on a goal that looks like this:

I want to get 5 people to buy my coaching package
I know my closing rate from these calls is usually 50% so
I’m going to aim high and get 10 people on the phone
I know that approximately 5% of people are gonna schedule

the call. So I know that I need 100 people to convert on my landing page. This means that I need to make some assumptions and create a range of possible outcomes and budgets. (get more detailed examples in the full video interview link below this article)

Testing and measuring landing pages.
As a general estimate when targeting your own mailing list you would expect to have conversion rates of around 40 to 65%. Cold traffic (that never heard of you before) converts at 20 to 30%.

In order to make decisions on your landing page you need to run A/B tests. As Zach rightly puts it changing button colours is not relevant unless a small percentage difference translates into substantial income for you so don’t get lost in the details. make the test pages different. One neutral, one with bright colours. Use different tag lines and vary your media content, try video, images etc. Use entirely different pages to achieve different results.

It’s also important that you split test what really matters:

– Headlines based on your prospects pain points (try different pain points).
– Sub-Heads
– Copy vs Bullet list
– Images vs Video
– Call to actions

Using the Facebook Pixels
Pixels are little snippets of provided code that Facebook provides for you to place in your website. Any site will work – even wordpress) The Pixel tags visitors and tracks which pages they visited or what actions they took. This allows you to show specific ads to visitors behaving in a particular way. It all sound very complex at first but Zach does a great job of breaking this down into very easy steps for non-coders in the video interview at the link below this article.

Look Alike Audiences
This is one of the most amusing features on Facebook ads for me. Lookalike audiences is when you upload your email list and target similar people perhaps in different countries. Facebook collects a lot of data that it doesn’t share and this feature allows you to tap into that intelligence without having to understand how it actually works. All you need to do is provide an email list of customers.

Quality Content: The Trust Factor
If you have failed at Facebook advertising before in the interview you will find a clear path to troubleshooting. However before you start paying for more traffic on your website you need to work on your trust factor.

If what you’re after is more visibility for your coaching website in order to get more queries, then you also need to look at the trust factor and your entire online presence.

Facebook is a great tool and a super means to your end. It is important that you couple your advertising with high value content in the form of freebies, blog posts, mini courses, podcasts and any other content you are happy to create.

Facebook adverts will not position you as an expert, your knowledge and expertise will. So go out and share that with the world. The more you share the more people will know you and trust you. Facebook advertising can help you reach more people to fill your funnel.

If you’re interested in learning about how to generate content that inspires trust in your audience to sell coaching and consultancy online join the Free Facebook Community – Online Visibility for Coaches here.
and make sure you watch the full Video interview with Zach above … happy facebooking.

The Strategies That Took the Hotjar Launch From 0 to 1 Million in 6 months

September 19th, 2016|Online Visibility Using Video, Video Interviews|

I had the pleasure of interviewing the CEO of Hotjar about the online launch that propelled the product into an avalanche of organic growth taking the company from 0 to 1,000,000 dollars in turnover in 6 short months.

As a digital strategist my main interest was to understand how such growth can be achieved with a new digital product (and brand). The first thing that struck me was the clarity with which David explained the process. It was obvious from the start that the campaign had been meticulously planned by an experienced professional; David Darmanin himself has over 10 years experience in conversion optimisation and digital marketing. In fact like that of many winning products, the inception of Hotjar sprouted from a problem he was experiencing in his daily life, as a marketeer.
The lean start up was created in early 2015 and the campaign launched in April that year. As a lean start-up, the Hotjar team immediately understood that agility would be the secret to scaling up. This is why the internet is a great place to do business. Scaling up can be fast and exciting if you’re ready for it.


I asked David how the company had achieved such traction in such a short time gaining 60,000 registrations in just 3 months; 20% of which later became Beta Testers. David broke the process down into 2 main winning strategies:


“When you innovate, growth is natural” he explains. By creating something new you are in a position to leverage what David calls the 3 main elements that tip the pivotal point in any online campaign that spreads by word of mouth.

– A message anchored in the self interest of your ideal client persona.
– The ‘News’ element. Having something new and different to communicate.
– Curiosity; the building of which creates amplification of the first 2 elements above.

Hotjar’s campaign leveraged communities made up of early adopters to begin a process of word of mouth which spread like wildfire and is still spreading. The strategy used (what Daniel Priestley calls) ‘signalling’ or asking to see if you can generate interest before actually creating a product. Once it was obvious that there was interest the development team hit the ground running.

As an early follower, you felt that you were part of something. In David’s own words “the emphasis was on building the relationship”. This was done by gamifying the initial process of on boarding.

Registrants put themselves on the waiting list for release. Inviting friends and spreading the word caused you to go higher up in the priority list. The more you wanted to be first to see it, the more you spread the word. This is a perfect example of how early adopters – what Seth Godin calls ‘sneezers’, spread the word for you because they want to be associated with innovation, because often they are innovators themselves.

This is the difference between people who wait for the latest phone to go on sale on Amazon and the ones that start camping a week before the early release to get the latest iPhone. As soon as the Beta version was out the first sneezers who got access to Hotjar were greeted by the CEO. It was immediately apparent that the Hotjar team was there to listen to its first adopters which made them feel part of the Hotjar Story. In fact David answered queries personally and continues to do so, because speaking to customers, getting feedback, and acting on it, is and will continue to be a core part of the Hotjar strategy.

The Beta had customer listening built into the interface, creating an immediate personal connection with each user. Daniel Priestley explains this phenomena in his book ‘oversubscribed’, scientific research proves that the brain actually cannot tell the difference between a real face and a digital depiction of a face. The connection still happens, and of course the interaction is real which consolidates the relationship.

The tools used to create a strong relationship with the first adopters set the pace for what would become a very transparent relationship. Hotjar still shares the roadmap for product releases. Transparency is retained even when things go wrong, continuing to build loyalty over time. This transparency is also reflected in the way the company is run internally; the Hotjar team had an internal transparency policy from day one. All the members of the team are privy to all the financials, this makes everyone own their roles more and keeps everyone accountable… a recipe for success.! The transparency policy means that relationships get stronger over time and loyalty is retained through thick and thin.

When discussing the great success achieved by Hotjar in terms of marketing, David talks about the fact that eMail marketing played an important part in the launch campaign. He says “this medium highly under-rated in a modern digital world.”

Although Facebook ads played a small part in the initial campaign, David mentions that eMail was the one tool to have a large impact. The main strategies used included using influencers that already had their own communities to spread the word by advertising to their email lists.

The leverage built in the first few months is still paying off. Hotjar is still experiencing 15% month on month growth.

With little or no marketing, Hotjar is now turning to the next natural stage; influencer marketing. Leveraging speaking opportunities and content marketing is a natural progression for a company in the ramp up stage. As CEO this is a personal challenge which David is embracing to further grow the company’s reputation.

If you would like to know all the details of the launch watch the full video of our interview here.

Load More Posts