Social Scheduling Tools Showdown: Meetedgar vs Hootsuite vs Buffer vs PostPlanner

I collated this social scheduling tools showdown because as a content marketer, I have jumped from tool to tool over the years as they get bigger and better. I need to be as active as possible on Social Media and I understand the frustration that sets in every time I need a new tool. Posting often helps me make sure that my content get seen by my audience.

After checking out about 10 social scheduling tools I have shortlisted the most comprehensive ones for a range of prices: MeetEdgar, Hootsuite, Post Planner and Buffer.

The verdict – there is no such thing as a perfect social media posting tools; there is only the right tool for you. I have taken a couple of months to assess the best social scheduling tools on the market and have summarised all the information below to help you take a quick, yet well-informed decision.

Hootsuite goes first because it’s the one I have used the longest. It is not the cheapest but has one of the cheapest entry points

Great Content Marketing ideasWhat I love about Hootsuite:

It supports automatic Instagram Scheduling.

It has a free Plan which includes 3 social profiles, 1 user and Basic Scheduling       

I also like the Chrome Plugin which allows you to schedule on-the-go

Great Content Marketing ideas

Common but Important Features:

Posting is easy. You can post to multiple platforms at once.

You can see the Scheduled posts in a calendar format

You can edit scheduled posts

You can schedule around 100 posts at one go in the queue

You can user RSS posting

Some very nice reporting options that can, however, get pricey.

Great Content Marketing ideasPlatforms supported:

Facebook | LinkedIn | Instagram | Twitter | Google+ | Youtube | WordPress

Great Content Marketing ideasPricing:

Free for 1 user and 3 Social Platforms

$19.99 for 10 Social Profiles – 1 User

$49.99 for 20 Social Profile – 1 User

$99 upwards for Teams and Enterprise

Great Content Marketing ideasIdeal for you if:

You’re just starting out.

You don’t like buying without testing

You have a small budget

Need to be very active on Instagram

Bulk Scheduling

You want a tool that is easy to use

You need reporting

Buffer PricingGreat Content Marketing ideasGreat Content Marketing ideasBuffer is a good option and it also has a free option with 10 Social Media Platforms

Great Content Marketing ideasWhat I love about Buffer:

It supports automatic Pinterest Scheduling. (as well as Instagram)

It has a free Plan which includes 5 social profiles (1 per platform), 1 user with Basic Scheduling       

I also like the Chrome Plugin which allows you to schedule on-the-go

Great Content Marketing ideasCommon but Important Features:

Posting is easy. You can post to multiple platforms at once.

You can see the Scheduled posts in a calendar format

You can edit scheduled posts

You can schedule only 10 posts at one go in the queue for the free option. (paid options are comparable to Hootsuite)

You can user RSS posting but not on the free account

Bulk scheduling

Great Content Marketing ideasPlatforms supported:

Facebook | LinkedIn | Instagram | Twitter | Google+ | Youtube | WordPress

Great Content Marketing ideasPricing:

Free for 1 user and 5 Social Platforms (1 of each)

$10 for 10 Social Profiles – 1 User

$99 for 25 Social Profiles – 1 User

$99 upwards for Teams and Enterprise

Great Content Marketing ideasIdeal for you if:

You’re just starting out.

You don’t like buying without testing

You have a small budget

Need to be very active on Instagram and Pinterest

You don’t really need analytics on the cheaper accounts. (you get analysts on the $99 account)

MeetEdgar PricingGreat Content Marketing ideasGreat Content Marketing ideasMeetEdgar is a fantastic tool at a higher price point

Great Content Marketing ideasWhat I love about Meet Edgar:

It recycles content

It allows you to categorise evergreen content so you can re-post automatically with control

I also like the Chrome Plugin which allows you to schedule on-the-go

It starts from $49 per month payable yearly.

Great Content Marketing ideasCommon but Important Features:

Does NOT support Instagram or Pinterest only LinkedIn, Twitter and Facebook. This is the reason why this one is not my favourite.

Posting is easy. You can post to multiple platforms at once.

You can see the Scheduled posts in a calendar format

You can edit scheduled posts

You can schedule only up to 100 posts at one go in the queue for the first tier option.

You can user RSS posting but not on the free account

Bulk scheduling

Great Content Marketing ideasPlatforms supported:

Facebook | LinkedIn  | Twitter

Great Content Marketing ideasPricing:

Free for 1 user and 5 Social Platforms (1 of each)

$49 for 10 Social Profiles – 1 User – Payable yearly at $588

Great Content Marketing ideasIdeal for you if:

You’re not looking for a free option

You’re looking for a tool that will save you more time in the long run

You want a very reliable tool

You want to repost content over time

You want a tool that is easy to use

Post Planner PricingGreat Content Marketing ideasPost planner is also a good tool similar to Meet Edgar but lower price point

Great Content Marketing ideasWhat I love about Postplanner:

It recycles content

It allows you to categorise evergreen content so you can re-post automatically with control

It lets you search content from the web and rates it to give you a good idea of how engaging it was

Great Content Marketing ideasCommon but Important Features:

Does NOT support Instagram or Pinterest.

Posting is easy. You can post to multiple platforms at once.

You can see the Scheduled posts in a calendar format

You can edit scheduled posts

You can schedule only up to 100 posts at one go in the queue for the first tier option.

You can user RSS posting but not on the free account

Bulk scheduling

Great Content Marketing ideasPlatforms supported:

Facebook | LinkedIn  | Twitter

Great Content Marketing ideasPricing:

$9 for 10 Social Profiles and 100 posts daily – 1 User – Payable monthly

$19 for 25 Social Profiles and 250 posts daily – 4 Users – Payable monthly

$49 for 50 Social Profiles and unlimited posts daily – 7 Users – Payable monthly

Great Content Marketing ideasIdeal for you if:

You’re not looking for a free option

You’re looking for a tool that will save you more time in the long run

You want to repost content over time

You need help getting ideas and finding engaging content

Great Content Marketing ideas

Have you made your mind up yet? Which social scheduling tool will you use? Leave a comment below.

April 25th, 2017|Marketing Tool Reviews|

101 Content Ideas to Grow Your Audience

I dropped Seth Godin an email last week. At first, I was disappointed he didn’t have time for an interview, but after exchanging a few emails, what I got was gold.

I was hoping to get his input on something I’ve struggled with since reading his latest book ‘What to do when it’s your turn’  which urges us all to put our best work out into the world.

When it comes to content, consistency is key to visibility and therefore often we have to live by the principle “better done than perfect” in order to execute our strategies in a timely manner.

Any piece of work can be improved over and over again. The process could go on forever. However in an oversaturated market, quality matters more than ever, being average is a sure recipe for failure.

Seth asked us all to step up our game in his new book. This opens up the difficult choice of good enough versus putting your best work out there. How do we bring our best self to be at peace with not being our best all the time so we can still achieve our true potential? I asked him.

(a mouthful of a question I know – nothing Seth can’t handle gracefully)

Seth’s reply went … I quote.. “there’s no conflict here. “important” and “perfect” are in totally different spaces, like walking to school and taking your lunch. Sure, it’s nice for it to be more polished, but better still to be important, to be missed if it doesn’t happen”

There is no contradiction in his words. You will be missed if you give value and are consistent with it. I can never get enough of Seth’s simple yet smart approach. In our quest for consistently putting value out there, we want to make sure that we vary our content and find efficient ways of producing good quality interesting stuff in less time.

Seth Godin quote on content marketing

Here are 101 content ideas that will help you show up consistently as your best self and grow your audience. Content marketing will boost sales and build your audience’s trust.


1. Shoot a 1-minute video

Not good at writing? Switch on your camera and get talking. You can talk directly into the camera if you’re comfortable in front of the camera or use slides if you’re just starting out. You can share 1 tip in 1 minute or answer a question your clients often ask you. You can use for the slides and include a professional ident to open and close the video from Your video may need a little editing. If you’re just starting out try to record in one shot and then just edit out the mistakes using iMovie on a mac or Movavi on a PC, both are very simple to use and under $50. When it’s ready export as a .mov or .avi and upload your video to youtube. Make sure you insert keyword tags on your video. Leave a comment using keywords linking back to your site and also embed the video on your blog, this creates keyword relevance for Google. Take it one step further by creating a Playlist. Add videos you want your content to be associated with, to the playlist, and make sure you name it and add a keyword rich description, it will help your video get found. Use the sub-title option and make sure it contains your keywords too. Youtube checks your sub-titles for relevance.

How to Add Keywords on Youtube

Above: Screenshot of Youtube Keyword Settings


Great Content Marketing ideas

2. Get a Transcript.

Transcribe your videos and turn them into articles. Writing may not come natural to all, but talking does. We all talk. With some practice, you can record yourself explaining something your audience values and then turn it into an article. There are many options to transcribe your audio or video depending on your budget. If you own a mac you may try to use the dictation tool this works surprisingly well but performance will vary depending on your accent. If you use a PC you can use the Windows Speech recognition Tool to transcribe directly while you speak. If you want to have more control by transcribing after you have recorded the video or sound file you can either use the Youtube sub-title feature and download the .srt file after youtube creates it. (you will need to correct this in fact you may want to upload the corrected version for improved sub-titles).

If you have a budget you have 2 options. You can have it transcribed by a professional service company such as and This will give you a precise transcription of what you said.

However it is not recommended to use the transcript as a blog post. You will need to insert keywords and format it in a way that your audience can read. So you’ll need to make it more easily legible by adding ‘speed-bumos’ or sub-titles and breaking it up into logical chunks or lists to make it easier to read through. You may also opt to add a famous quote, an introduction with a short story, and a call to action to format it all into a blog post that works.

Great Content Marketing ideas

3. Call to action Buttons

You always need a call to action. Attracting an audience to your content takes hard work, you don’t want to waste the opportunity to ask them to take action. If you don’t have one then it means the people who engage with your content will not know what to do next. It’s also a good indicator that your strategy is missing some key elements.

You need to make sure you reverse engineer it all. First, decide what you want your content to achieve, then create the content that the right audience wants to read and at the end add the call-to-action to ask them to take the next step.

For example: My target is to build my list -> My target audience consists of webpreneurs who are already blogging -> I want them to download my free eBook and register for my mailing list -> I create a blog post called “How to Improve your Blog’s reach using these 3 WordPress Plugins” at the end I provide a link to my eBook “100 WordPress plug-ins that will help you make money from your blog”. Notice how everything is connected and I have started from my goal which easily provides me with a clear decision on the Call-to-Action to use.

Great Content Marketing ideas

4. Square Imagery with and without text

Produce a set of square images for every piece of content you create. Your imagery may contain blog titles, quotes, numerical information, important lines from your post and metaphorical images.

Throw an unusual image into the mix. A joke, different colours, a pun, a famous book or film title change it to fit your content. Take a risk. Add one image that stands out and monitor its performance.

Vary the image types using illustrations and photography to find out which ones appeal to your audience most. You can create these yourself using or resize/crop existing imagery using’s free tool Pixlr Express.

Great Content Marketing ideas

5. Book Reviews

Read any good books lately? Make sure it’s relevant for your audience and share the best lessons you learnt in your book review. Make sure you connect it to what you do.

Here’s an example of one I wrote some time ago:

In this post I do 3 things. I review the book by starting with what the Author wanted to achieve with this book, I then delve into the bits that delivered a strong message and finally I connect his message to what I do – which is content marketing.

Great Content Marketing ideas

6. Rectangular imagery with and without text

Always create a set of rectangular imagery for the headers of your social media account profiles. These images can help more people get interested in your content and help you market it. Ideally make them different and more subtle than the square ones to be shed on social platforms. Avoid image repetition – people get very bored of this. You can however stick to style and colour scheme that people recognise. It will also help you speed things up when you are creating the images.

So create a set of templates for the various types of headers scubas Blog Posts, Webinar Launch, Course Launch, Quote, Event etc and just update the imagery and copy every time leaving the main layout and colours intact.

Here’s a good layout for a header image that will allow you to change the content whilst keeping the same colour and layout easily:

Great Content Marketing ideas

7. Work on your subtitles.

No matter what type of content you’re creating, never underestimate the value of subtitles. These are great to tell your audience exactly whether they are a good fit for your content. In other words whether they are part of your target audience. Use it in social posts too not only articles!

For example:

Title: Love What You Do!

Subtitle: Actionable tips for passionate women looking for a new job. [notice the Ideal Client description here – underlined]

Great Content Marketing ideas

8. ‘How To’ Article

Write an instructional article. Teach something simple and, why not, accompany it with a video as part of a content set. Even if your article contains video, use screenshots to explain the process.

A How-To article should contain a step by step process that teaches the reader to achieve a desired outcome. It is not advisable to use paragraphs to explain a process as it often does not really convey the process properly.

Great Content Marketing ideas

9. Bullet List Post

Create a bullet list article. List useful items for your audience. Whether its websites where they can find resources. Online tools they can use etc, anything that saves your readers time makes a good list.

A good example is the post you’re reading right now.

Great Content Marketing ideas

10. Online Calculator

Create an online calculator or share how to calculate something. Find the numbers in your game and help your audience get insight using a simple calculation.

For Example: If you’re a business consultant you could ask people to enter some stats like:

Their Turnover

Number of Employees

Profits and calculate their profitability per employee.

You could indicate which brackets are low/high or in serious need of improvement.

This can be a good tool to introduce a service like Creating Lean Processes, Training or Induction Systems for Small Business the outcome of which is to help each employee become more profitable.

Above: Online Mortgage Calculator to attract real estate buyers

Above: Online Mortgage Calculator to attract real estate buyers

Great Content Marketing ideas

11. Email Mini course

An Email Mini-Course makes the perfect freebie especially for coaches, speakers and consultants. It gives you the opportunity to share your knowledge and establish yourself as knowledgeable in your subject of choice, it helps you develop a relationship with your readers by popping into their inbox daily for a number of days, it gives you the opportunity to invite them to engage with you more effectively or get them interested in something you sell.

Use automated drip email software like Convertkit or Drip to create the course. Both tools give you the option to send the mini-course automatically when someone opts-in by filling a form collecting name and email address. The course can be placed under related posts on your blog or proposed as a freebie on your website.

Great Content Marketing ideas

12. Pdf Cheatsheet

Create a Downloadable Pdf Cheatsheet as a follow-up to a blog post. For example: if your post is about Facebook marketing then your cheatsheet could be about setting up Facebook ads. It’s a natural next step that your reader will want to learn about. Once you have created the Cheatsheet you will want to turn it into a freebie and make it downloadable from your website or blog.

The easiest way to set-up the download process and email harvesting form is by using Mailchimp (for the free option) or Convertkit if you need drip email. A WordPress plug-in exists for both. The plug-ins enable you to create forms and use them across your WordPress site or blog easily. When people register the details will be inserted directly into Mailchimp or Convertkit and the download link delivered to them according to your settings, the most common one being through a welcome email.

WordPress Freebie Download Plugin for Mailchimp:

WordPress Freebie Download for Convertkit:

If you did not have your site developed in WordPress, there’s a solution for you too. You can use either Leadpages or Convertkit. Both allow you to create a lading page with a form and features to deliver the downloadable freebie with the welcome email. However Leadpages is approximately $300 per year and Convertkit starts at $49 per month.

13. eBook

Write an eBook about your area of expertise. An eBook is usually around 20 to 50 pages long (even longer if you want) it can touch on any topic of expertise and can be sold or given away as a freebie. Here’s a good template to use:

The great thing about free eBooks is that they can also be sold for free on Amazon and get plenty of exposure for you. Make sure you enter your details at the beginning and back of the book and send your readers to your site to download a reader-only Freebie so you can collect leads from your free Amazon downloads.

Great Content Marketing ideas

14. White Paper

A white paper is a document which is usually of a technical nature and contains specific information based on actual research. It can help position your expertise in any given topic and is often considered a high value downloadable for which you can a use longer opt-in form.

You will very likely require third party information from research and surveys to create a strong Whitepaper. Make sure all your sources are credited but not back-linked.

Here’s a good article about how to write one:

15. Free Chapter (even someone else’s)

If you have written an ebook or a book you can offer the first chapter for free and then sell the full book.

Giving a way a free Chapter is a win-win situation. You’re collecting emails of people who are interested in the topic you sell and you’re tempting readers into buying your new book. You’re also positioning yourself as an expert because you’re a published author.

16. Interview

Interview an influencer or rising-influencer who has a similar target market to yours but is not a competitor. Turn it into an article or video content and accompany it with an article for SEO optimisation. Interviews make great podcasts too so repurpose it by all means.

Great Content Marketing ideas

17. Ask Experts a Question

Find a relevant question. You can use to find a good question related to your industry. Choose a question that has generated a lot of engagement on quota to make sure you’re making the right choice. Ask that question to a number of influencers. Then create a post quoting their answers.

Accompany it with plenty of imagery carrying mugshots of their popular faces and share to your heart’s delight.

Make sure you get permission to their images and why not make this an opportunity to get to know them better.

Great Content Marketing ideas

18. Podcast

Create a podcast. Get your best interviews, articles, challenges, video blogs, talks or any other content and repurpose into a podcast. Many influencers started off this way. Make sure you have a tight plan to keep the content regular. Lack of consistency means podcasts don’t get followed and get the proverbial crickets instead. Consistency is important for everything but even more so for podcasts.

Great Content Marketing ideas

19. Sound Files

Not comfortable with webinars or video just yet? Record your thoughts as a sound file and make them available on your website, product or a mini audio book. You can also couple them with slides for extra impact especially if your topic is complex.

Great Content Marketing ideas

20. Templates.

No matter what your expertise is, you can create a Template or Checklist to help others do something more quickly. Everyone want to save time and pick an expert’s brain. Share your templates to build your list. 

I’ve created a set of checklists to accompany this article to help my readers action what they read and create consistent systems for creating content. Download it below…

Content Marketing Checklist

Great Content Marketing ideas

21. Step by Step Process pdf

Teach them how to do something. Pick something like a small tip you’d like to share or something your clients ask about often. Break it down into simple steps and turning it into a 5 step process. Couple it with an infographic for more impact and share profusely.

This kind of document would look more like a detailed manual. It makes a good follow-up freebie to a step-by-step blog post y going into more detail.

Great Content Marketing ideas

22. Blueprints

Analyse what you do best. Break it down into a process and create a blueprint. Do not give it all away to your competitors but give away enough for your audience to see the value and try some of it for themselves. This will help people understand your strengths and how you work. A Blueprint is a process that has the same )or very similar) outcome for everyone.

This is great for coaches or trainers. You can turn your coaching programmes or processes into a blueprint. As long as it’s unique to you and it’s simple enough to understand and DIY, it will have the impact desired as long as you make sure that your readers can achieve a small tangible outcome in each phase of the Blueprint.

Great Content Marketing ideas

23. Slideshare

Have a good post or brochure? Turn it into a presentation and upload it to slideshare. You can also repurpose video and sound files this way with a bit of creativity.

Since Slideshare was bought by LinkedIn it also added some new features like links. Make sure you also add a call-to-action and links to your website.

Great Content Marketing ideas

24. Animation

Create a simple animation of a step by step process instead of a blog post, or even better couple it with a blog post and extract screenshots for an eye-catching content set.

Animation is very simple to achieve in Powerpoint and Keynote. You can export as a move in both. Alternatively you can sure an animator from a website like , or For simple jobs will do. Make sure you start off with little jobs so that you can test how timely the service is and the level of skill you’re sourcing.

You can also use a simple new tool that hit the market recently called Animoto.

Great Content Marketing ideas

25. Webinar replay

Do you run webinars? Share a replay as a content throwback. It can help you gauge interest on the topic at hand. You could even ask your audience questions to understand what content they want following this webinar.

You can share your webinar replay on Facebook Pages and Group and also using simple landing page in LeadPages.

Great Content Marketing ideas

26. 3 second video

If you’ve created video before, all you need to do is edit out a good line into a free standing 3 – 10 second video. Make sure you pick a goo aline that keep your audience wanting more. You can create it by simply recording it through your phone or editing it in iMovie or Movavi for PC.

Create a 3-second video to share on Instagram, Facebook and any platform that will take it.

Great Content Marketing ideas


Find a great quote and turn it into an image with your url at the bottom. Of course give credit to whoever the credit is due, but own the design and the url. A good source for quotes is

You can create quote imagery in seconds using this simple free tool:

Great Content Marketing ideas

28. Go Live!

Go live on Facebook, Instagram or Periscope. It may seem like you need a lot of practice to get good and in fact you do. That is why you need to start today. Your race to online video comfort starts today. Go live. Cringe. Practice. Improve. Go Live again and Repeat often.

Great Content Marketing ideas

29. Title-Ride

Use article names that evoke famous book titles or films. For example I wrote an article once called 50 shades of blue (referring to the blue skies and seas of Malta) it got lots of hits although the content was pretty average and corporate.

Good titles work. Use them. People seek familiarity and they can’t help clicking.

Great Content Marketing ideas

30. Crack a Joke, Play a Little

Everyone likes a laugh. Cheer up your audience with some humour and watch them come back for more. Keep it light and Playful. Use puns and play on words. Make it short and easily repeatable and let the smiles spread.

Above: Content Marketing Joke

Above: Content Marketing Joke

Great Content Marketing ideas

31. Live event

Create a live event. Run a webinar with various experts that target the same audience and watch your list grow. Your influence grows by association, be seen with the best people you can collaborate with. Organise a short chat about a topic, an interview. Whatever you have time for make it work by choosing the right topic.

You will have plenty of video snippets and transcription material to create content.

32. Challenge

Run a challenge. Create a challenge whether it’s a 4, 5,10 or 30 day challenge what matters is that your audience has daily wins to keep them coming back. Challenges can be a lot of work so start small and build-in a strong outcome. This will make sure people attend your next challenge.

You should not attempt a challenge until you have a strong understanding of your Ideal Client. So if you’re not totally old on your ICA analysis check out this article:

Great Content Marketing ideas

33. Free training

Offer free training. Create a video tutorial or a step by step article. People love to learn new stuff.

If you wan to list-build con;t give it all away. Turn the introduction into a blog post and the meaty step by step part of your webinar into a downloadable video so you can harvest people’s emails.

If you have a budget you can use Wistia Turnstile which is a tool that harvests email directly from your video. Learn more here

34. Twitter images

Create easily shareable twitter images. Text doesn’t always cut it. Make sure your scheduling software doesn’t only post links to your twitter feed but the actual images themselves.

Hootsuite,MeetEdgar and Postplanner all have the option of loading an image specifically for Twitter.

Great Content Marketing ideasContent Marketing Checklist

35. Pinterest board

Create a Pinterest board that provides inspiration or value to your audience and share to your heart’s content and theirs. Use the same principle as the Youtube Playlist mentioned earlier.

Use keywords when naming and entering description in the boards. Choose relevant and consistent keywords and add pins from influencers and content you want to be associated with.

Great Content Marketing ideas

36. Allow them to download articles as a pdf

Create a printable version of your article and make it downloadable as a pdf. You can use a longer more detailed version or if your article is very long simply the same version because its easier to read when printed.

Great Content Marketing ideas

37. Infographics

The human brain is wired to love data. Dig for interesting data in your niche, and turn it into a beautiful visual. You can use static or animated infographics. What matters is that the data is of value and easy to understand. You can get the visuals created by a freelancer on or It’s pretty easy but what matters is that the data is of real value. Infographics get more shares when they’re actionable.

There are also some good tools you can use to create your own infographics:

The best ones are certainly and

If you want to push the envelope and really impress try an animated infographic using Biteable. A little bit of a steeper learning curve but worth the results.

Great Content Marketing ideas

38. Timeline

Create a historical timeline of something interesting that happened in your industry. For example: if you’re a health coach you could create a timeline of the use of Ginger over the ages.


Great Content Marketing ideas

39. Website Copy

Don’t forget your web copy. When SEO-ed this can become a window into your website. If you base your website structure on keyword research then you’re much more likely to be found. Research keywords that already have traffic in your industry, then make sure you create pages (and blog content too) that target the keywords that have traffic.

Do not forget to check your keywords’ difficult score. You can do this using Hubspot, SEO MOZ or SEM Rush. There’s also a free tool but I cannot assure you this is effective as I’ve always used paid tools for this.

Great Content Marketing ideas

40. About Us Page

Never underestimate your About page. I have worked in web departments for the last 15 years and I can confirm what 9 out of 10 site owners will tell you, the most clicked page in any website is the ‘about’ page.

You should weave your website’s mission into this page. If it needs to sell then make sure it does. If it needs to position you as an expert then make sure it does just that. Whatever you do use it wisely.

Great Content Marketing ideas

41. FAQs

Add some FAQs to your website. Especially if your content is technical in nature you can use FAQs to cover the same content in a simpler way, which is often the way people search. It’s also useful if your product or service actually require this. You can also pepper this information with suggestions on why they should be looking to use your products or services.

Great Content Marketing ideas

42. LI Profile copy

Make sure your linkedIn profile copy is up to date. If you’re applying for a job or pitching for new clients make sure it’s not a copy of your CV or your About page. Keep it different but highly relevant. Always start with the most recent and important information because most people will only read the first sentence or two.

State your intentions in the first sentence. If you’re looking for a new job or a particular type of client, make sure you put that in your first sentence. Also make sure you keep it up to date. People who know you and know what you do will notice gaps in your profile and this will not work in your favour.

Great Content Marketing ideas

43. LI Publications

Make sure you add your published content on LinkedIn. Whether it’s a press release to promote a new product release or an article in the Huffington Post make sure you feature it. Use your content smartly to convey what you want your reader to perceive about you and your company.

In fact make sure you keep it relevant. You don;t need to add every publication and project you contributed to, just the ones that can help you get the kind of work or business you’re looking for. LinkedIn can be overwhelming if you add too much information, make sure that what matters can be found and easily spotted while scrolling.

In fact use strong imagery to attract attention to key sections you want your audience to read.

Great Content Marketing ideas

44. Testimonials

These are the holy gail of online trust. It is one of the Key elements mentioned by Daniel Priestly in Key Person of Influence. Social Proof is key to developing trust online so whenever you can get a testimonial and once you get a few work them hard.

Add them to your website, request them on LinkedIn, Add them to your case studies and why not, add a great quote from a client to your email signature. Include names and logos, trust can be ‘borrowed’ long enough to make a first sale, then your next job is to impress them.

Great Content Marketing ideasContent Marketing Checklist

45. FB Profile Content

Your Facebook Profile is often the first impression people get of you. Make sure you fill in all the information especially your social links your website and your side images. Use every feature to make sure people can see everything you offer. If you have a freebie or a Facebook Group add those too.

If you have relevant work experience that positions you as a valuable source of knowledge indoor field make sure you add it too. Although Facebook is technically not for business actually it works wonders to win you work so don’t be tempted to devalue it.

Great Content Marketing ideas

46. FB Competitions

Create a Facebook competition to harvest leads. Use a third party Facebook competition app like to create a competition with a price. They’re very good at boosting your page’s engagement.

Make sure you choose a prize that is directly relevant to your product. Don’t give away iPads if you sell make-up you’ll get a totally irrelevant audience. By all means do give away iPads if you sell them in your online store and perhaps offer a discount to all the participants that didn’t win.

Great Content Marketing ideas

47. Illustrations

Create original illustrations. In a world where templates are the rule original artworks still kill it. Make sure you hire a professional to create your illustrations. I’ve been disappointed when trying to go cheap a whole range of suppliers and skillets are available out there find a good price/skill balance and make sure you give a good clear description of the expected outcome.

Above: Illustration by Nabhan Abdullatif

Above: Illustration by Nabhan Abdullatif

Great Content Marketing ideas

48. Case Studies

Create a case study about a client’s story. Choose well, make sure the message is largely relatable to your target audience and couple it with a testimonial. Use video or articles with imagery for authenticity.

As is the case with all of your online efforts, think first of what you want to sell and how you want to sell it then you can get clear on what case studies you need. The fist step is to identify what you want to sell and to who. Then pick the best case study from your portfolio to persuade them.

Great Content Marketing ideas

49. News Jacking

News Jacking is when you use current news and connect it to what you do or sell or do) to catch current interest and boost short term traffic.

Check out the book it can work wonders for your business

Great Content Marketing ideas

50. Guest Posting

Guest posting is an obvious one. You might think I am already producing so much content! How do I keep up with guest posting as well. You can start off with blogs or online magazines that do not request original content. Alternatively you can look at some old post and repurpose them and re-write them in a style and tone that fits the online platform you want to be a guest blogger on.

You may also want to pitch first without actually creating new content. it will save you plenty of time and you will get lucky at some point. The secret is to keep trying, keep improving your pitching skills.

Here’s a good article to start you off on the path to writing the perfect pitch.

Great Content Marketing ideas

51. An image of you!

Use images of yourself. You may say but no-one knows me. How are people supposed to get to know you if you don’t use pictures of yourself? Get some professional photos taken and use them online.

Great Content Marketing ideas

52. Image Tips

Use an image to give tips. Top Tip Tuesdays, or Tippy Fridays is just an example. Share a tip using an easy to understand image. Make sure your images are all consistent. Same layout, same colours, same font and add your blog url at the bottom.

Great Content Marketing ideas

53. Learn how to hashtag

Hashtag but please do it properly. There is nothing worse than people who hashtag without having any idea how to do it. Not sure if you’re doing it right? Check this out

Great Content Marketing ideas

54. Snapchat video

Create a short snapchat video. This new and up and coming platform will be very useful to businesses in the short term. It’s already happening jump in now!

Check out this article about how businesses are using snapchat:

Great Content Marketing ideas

55. Edit a famous image or video

Are there any viral videos out there related to your product or perhaps a famous image. Edit them to give them a twist that connects them to your product. A good example is the Mona Lisa or the Scream they have been used and reused so many times yet it’s still very effective because everyone knows them

Great Content Marketing ideas

56. Industry Benchmarks

Make sure you get your data from a reliable source and get creative with visuals and interpretations. Data is like honey for your audience, people just love it. Benchmarks garner interest because people want to understand how they measure up.

You can also couple this with a survey and give people a comparative result with the benchmark.

Above: Image and Research by Marketinprofs

Above: Image and Research by Marketing profs

Great Content Marketing ideas

57. Collect data and report on recent surveys from good sources

Not sure you can find data related to your industry? Create a survey and get your own data. Its easy and simple and it’s a great idea to make your audience and prospects think about your product or service the way you do.

It’s also an easy way to segment your list and collect more information about people registering for the first time. You can also create a leads funnel that eventually turn s these survey takers into customers. Read The Ask Method by Ryan Levesque. It’s a great book that explains step-by-step how to survey and segment your audience to increase sales.

Great Content Marketing ideas

58. Take a picture with someone famous (someone your audience cares about)

Go to a conference and find a celebrity your audience love. Get a picture with them and make sure you share it lots and tell the story. If you can get to know them a bit better and have a story to tell your audience even better.

59. Create an Instagram story

Create an Instagram story about your brand or a problem you resolve it only takes 3 seconds literally. The most effective way of generating engagement with Stories is by creating a sequence that keeps unfolding in the various videos.

This could also be a series of tips or series of testimonials.

Great Content Marketing ideas

60. Facebook articles

You’ve probably heard about the new Facebook articles. It’ s a mobile publishing format that enables news publishers to distribute articles to Facebook’s app this mean they load and display 10 times faster than the standard mobile web. Say hello to more readers.

Great Content Marketing ideas

61. LinkedIn pulse

LinkedIn Pulse is the content publishing platform on LinkedIn. Available only to personal profiles this platform is an amazing way to connect and share your content. LinkedIn enthusiasts will tell you its better to publish your entire article on linked, however I disagree. You need your call to action, link to the full length article or a link to a downloadable to take people to your website. Content is futile if it doesn’t provide you with new leads. Make sure you’re getting people’s emails you don’t own linked it could be gone (or change) tomorrow.

Great Content Marketing ideas

62. Add seasonal material

Of course it might seem like you’re jumping on the bandwagon but if you’re on time (meaning you start before everyone else) then it will work just fine. Make sure you show appreciation and give more generously for special times of the year. You may also want to check your typical client and see what is the predominant religion of your audience, this often means different celebrations although around the same times of year.

Great Content Marketing ideas

63. Curate some content

Busy? Curate some content. Find good content out there from a non-competitive source and share it. Use the RSS feed option available in most scheduling software to post directly to you social media platforms once you identify a good source. My favourite tool for this is Hootsuite. Here’s a tutorial on how to set them up:

If a feed does not exist for the blog you want to repost through RSS you can use feed burner to create one for free. It’s free service offered by Google

Great Content Marketing ideas

64. Crowdsource

Want to sell more products. Crowdsource your content. Find similar businesses that would love to tap into your audience. Write some guidelines for posting on your blog and make sure you make it as easy as possible for people to guest post on your blog.

Make sure you spread the word to your list, on your social media channels and also at live events and networking opportunities. It’s important that you create a blog mission statement and a process for guest bloggers to follow.

Great Content Marketing ideas

65. Email a celebrity

Email a celebrity and ask them a question. Use the quote for an article. For an example checkout the introduction to this article 😉

Great Content Marketing ideas

66. Stroll down memory lane

Find something interesting. History is a big resource (and so is Wikipedia) it’s a wealth of interesting stories and facts you can share with your audience. Create an article on how past influencers in your sphere (or theirs) did it. For example if you’re a designer you could create post about the history of the Coca-Cola or the Apple Brand.

Great Content Marketing ideas

67. Look to the future

Find out what’s coming in your industry what’s gonna be the next big thing and make sure you learn and write about it as much as you can. If you don’t know much take a course, it will pay off in engagement and thank you’s from your audience.

Nobody can foretell the future but certain industries like marketing and tech always have the next big thing to talk about. If your industry doesn’t have the next-big-thing connect to that of another industry and speculate to create some buzz.

Great Content Marketing ideas

68. Events – before, during and after

Promote events and cover what is happening before, during and after. Make sure you use lots of real life imagery and live video. People like to be the fly on the wall at events. It doesn’t have to be your own. If it’s of interest to your audience then it’s worth sharing.

Great Content Marketing ideas

69. Online Summit

Create a full blown online seminar with multiple speakers. Make it engaging and interactive and make sure you repurpose all the videos as blog posts for SEO as explained in point 1. Why not also get help to create content and get it shared by the other speakers.

Credit: Online Summit at

Credit: Online Summit at

Great Content Marketing ideas

70. Blog Post sequences

Create a blog post series to keep your audience coming back. Make sure you create a series of images that clearly show this is a series of posts and provide clear instructions on where they can follow you or register so that they get notified when the next one from the series is out.

Good series topics are tutorials or step by step processes that help you learn about connected topics for example if you’re all about improving people’s lives you may want to have a series of posts covering all the different aspects such as personal relationships, wellbeing, health and career.

Great Content Marketing ideas

71. 4-Part video course

Create a 4 part video course to keep people coming back to your blog. This is similar to 70. However it’s done with video, by keeping them waiting for the next one in the series you can build repeat traffic.

Great Content Marketing ideas

72. Story telling

Tell some great stories. If you’re a solopreneur dig deep into your personal stories and find stories that excite you. Like the first time you sold a VIP package, or when you won the tennis championship. You can connect anything if you put your mind to it. Focus on the story first and connect it to your work later.

If you run a small business look at the people in your team and find the stories that hold the emotions and passions in your business. People love stories they can relate to, make sure they are relatable to your target audience. Often it’s about a different angle not a different story.

Great Content Marketing ideas

72. Controversy

Fold in some controversy. Make statements that divide people into two sides like “SEO is dead.” Keep to one side but state your reasons clearly. Makes sure you let others comment too, the idea is to get engagement, this kind of content is ideal for that. You might get some hot-headed comments but it’s a risk that pays off. Be prepared to answer clearly so make sure you feel strongly about your position before you attempt this.

Great Content Marketing ideas

73. Planners

Create a planner or calendar that your audience might find useful. It could also be a food diary or something similar for products. You can do this very easily. Start off but downloading a free calendar template. Go to, choose your country and the type of format you want and download the free template for that calendar. Then open the calendar in Numbers or Excel and edit it accordingly. Once you’re happy with the result print it to pdf (on a PC you can do this using primopdf free) on a mac this is one of the save as features.

Once you have your calendar ready as a pdf use to turn the calendar into an interactive pdf that your readers can fill in with their information by simply typing in the pdf and saving it. Make sure you remind them to open it on their computer, not in the browser because otherwise they will lose all the information they type in it.

Great Content Marketing ideas

74. Round up post – best of…

Re-use old posts in a new post by creating an inventory of links and descriptions of the best posts of 2016. I’m sure we can all remember receiving one of these.

This usually starts with ‘Here are our most clicked posts of 2016’ or our most clicked of the month would work too.

Here’s a good example of such a post:

Great Content Marketing ideas

75. Talk about new trends

Talk about new trends, mention them often, hashtag them and make sure you learn as much as you can about them. New trends will fast become current technology so make sure you’re up to scratch. I believe it was Michael Porter in The Hard Thing About Hard Things who said ‘I’m not Techy enough is the a business makes when it’s about to die’

Great Content Marketing ideas

76. Write a post on

Medium is an online publishing platform developed by Twitter co-founder Evan Williams, it launched in August 2012 and is not connected to Twitter.

Medium can help you get followed on social media you use their platform to distribute your content. It is also a place where you can engage with publications in your industry.

Great Content Marketing ideas

77. Youtube weekly Programme

Create a weekly video will keep your audience coming back for more. This, however requires a lot of work so you need to make sure you can work it into your schedule.

You can make it feasible by keeping it short but pack lots of value in it. So choose your topics wisely and make sure you have asked peers and ideal clients for their feedback so you focus your efforts on popular topics.

Great Content Marketing ideas

78. Relevant links and keywords

Do your SEO research and make sure you have a series of evergreen posts that are highly SEO-ed to target your main keywords. Make sure your blog has a lot of relevant links and keywords.

You may also want to start a link-building campaign. An easy way to build links is by going to

site you would like to link to you and run a link check using once you find the list of broken links go through them and pinpoint the ones that could point to your content. Then you write to the editor saying you noticed the link was broken and mention that you have the perfect piece to link to instead. Most people will take you up on this offer and it all free.

Great Content Marketing ideas

79. Visualise Data Comparisons in pretty Graphs

Learn some simple excel tools and visualise some data in pretty graphs. People love comparison graphs make sure you  find relevant data that looks awesome when you compare. If you want to really look pro you can use it makes your data come to life and you can even connect to a live data feed. Infogram also give you the option to take this to a fully fledged infographic, but the bit you have to check out is the data visualisation. It’s practically the only tool out there that does it so beautifully.

Great Content Marketing ideas

80. Moving Still Image

There are some snazzy new tools out there to create animated images. Create a compelling message through imagery or slide by slide text in animated gifs or use a cool image tools. They’re great to show step by step processes or explain a quick concept in 3 or 4 frames.

A great way to use gifs is to create a very fast slideshow and propose the readers ask themselves a question and then answer it by taking a screenshot of the fast infographic which  results in an answer. For example:

You can make the craziest gifs at or upload you own images to create a gif animation on

They’re great for turning data visuals into animations or emphasising emotions by using a movie snippet. Do not go overboard with these though they can make you look silly.

Caption: Content is hard work! especially when you're a cat.

Caption: Content is hard work! especially when you’re a cat. – from

Great Content Marketing ideas

81. Create a charity campaign

Don’t want to spend a lot of money on PPC. Allocate your budget to a charity campaign. I’ve used this many times and it really works if you know where to find the right target market. Just give a small donation for each page like. Make sure your audience can follow the story of where the charity money is going to be used and ask people to share.

Great Content Marketing ideas

82. Use typography well

Use typography creatively to stand out. With so many self-taught designers the pros still stand out through their knowledge of typography. Find yourself a good designer and ask him to create your message in a great typographic style.

See some typographic imagery for inspiration here:

Great Content Marketing ideas

83. Coin a word or expression

Invent a new word or expression to describe something you do. It doesn’t have to be unique it can just be a simpler way of describing something that already has many names. During one of my webinars I once coined a word which I still use now. I call it UPP. My Client’s Unique Personal Proposition. It means your unique traits that are a good fit for your ideal prospects. Now try finding yours.

Great Content Marketing ideas

84. Brand your personality

Make your personality your brand. Exaggerate certain elements of your personality and let them come out in your day to day writing. Make sure you aim for consistency and quality.

Great Content Marketing ideasContent Marketing Checklist

85. Share a Google doc (or dropbox)

Share something valuable. You don t need to subscribe to an expensive service you can do it simply through Google or dropbox.

Great Content Marketing ideas

86. Build Skyscraper Content

Find link-worthy content, Make something even better and reach out to the right people to make it known.  Check out this case study to learn more about it:

Great Content Marketing ideas

87. Do something wild and document it.

Thinking of doing a skydive. Live stream it. Connect it to your business. Say something deep or funny and make it visually entertaining, anything out of the norm will get you some attention and make you stand out. The world needs more exciting content!

Great Content Marketing ideas

88. Run an experiment

Do you have an idea you haven’t validated? Run an experiment Keep a diary and turn that into an article. I did this after interviewing an engineer about the Facebook algorithm. I was so intrigued I wanted to see how it would work so I ran a test for 12 weeks. Here’s the article:

Great Content Marketing ideas

89. Praise someone.

There are many people worthy of praise even in your own industry. If you notice someone doing something great write about it, appreciation stories are loved by many.

Great Content Marketing ideas

90. Stop being so serious and share some feel good.

I love the way Lana Schlafer will just record herself dancing and just put it online to share her joy. What do you do that’s fun? Share some of that.

Lana Schlafer

Above: Lana Schlafer

Great Content Marketing ideas

91. Measure and give them more of what they like.

Make sure you watch your stats and write more content that people want. Take it to the next level but only for topics you’re getting good feedback on. The ration is usually 1 in 10.

Great Content Marketing ideas

92. Interactive pdfs

Use interactive pdfs to help people follow processes. Make this the follow-up to your blog post or article. Use to make your pdfs fillable.

Great Content Marketing ideas

93. Write A letter.

Simply because it’s rare, it’s impact has returned. Write a real letter and post it, the traditional way with a stamp. If you want to impact someone specifically then send them a letter. If you sell a business to business product, then you can actually reach many this way just by dipping into your local business directory and making some calls to get the decision-makers’ name.

Great Content Marketing ideas

94. Use Snapchat

Create a sweet/cool or scary video on snapchat, and share to your delight. Some magazine companies and media channels are actually using this channel to distribute their articles, paired with video. It’s a fantastic platform. Checkout how businesses are using it here

Learn how to create your own story here.

Great Content Marketing ideas

95.Quote Yourself

Do you repeat the same stuff all the time to your clients or prospects? Turn that into an original quote signed by you and share it with people who love quotes.

Find two or three things you always say to your clients and make them your quotes. The ones that will set you apart and attract the kind of people you want to work with.

You can create quote images in seconds using this simple free tool:

Great Content Marketing ideas

96. Instagram Series

Create an instagram story that continues from video to video to keep them coming back for more.

Explain a process or a hack.

Great Content Marketing ideas

97. Pepper your logo with seasoning.

Change your logo based on the season add a Christmas hat or creepy spiders for Halloween to it.

Apple Logo with Christmas Hat

Apple Logo with Christmas Hat

Great Content Marketing ideas

98. Organise a raffle.

Want to get some buzz on your Facebook page. Raffle some prizes and ask people to like, share or engage with you to participate. Or even better ask them to give you their email for the draw.

Great Content Marketing ideas

99. Do an industry round-up.

Find out what the best in your industry are doing right now and write a post about it. Find out what they’re saying about the topic you’re covering and create a series of quotes to go with your article.

Great Content Marketing ideas

100. Create a Shortlist

Make a short list as a pdf or blog post of the best free resources your ideal client can find. Create a shortlist of tools used for a specific outcome. For example: a set of tools to create online funnels or a set of tools to cite really hot graphics.

Make sure the outcome of these tools is closely matched to what you ideal client avatar wants to achieve.

Great Content Marketing ideas

101. Merge and Recycle.

Find your best content whether it’s video , imagery or articles and merge them into new content. Edit videos and perhaps add a new voice, et voila, you have fresh content in half the time.

No matter how many of these tips you decide to use and how often you create content, consistency is the key to growing your following. Make sure you keep it regular and relevant and have fun with it.

But before you go ahead and start creating content profusely, you need to nail your Unique Personal Proposition. You need to nail your UPP so you know what makes you different and stay relevant. Make sure you know your target audience well and that you write your strategy down.

That’s how you make sure you stand out and grow your audience!

So there you have it. 101 tips for you to dive into when it’s online marketing time. 

Content Marketing Checklist

Stephanie Fiteni Online Coach

About the Author…

Stephanie Fiteni is an experienced Content Strategist, Speaker and Ghost Writer.

As Content Marketing Coach, she coaches business owners and webpreneurs who want to grow their online audience and email lists and become better known online to increase their traffic and sales,

Her passion is to empower entrepreneurs to reach their full online potential through content strategies that deliver tangible business results.

Contact Stephanie here

February 24th, 2017|The Web Solopreneur|

How to define your ideal client for online marketing results

Ask any Marketeer or entrepreneur who their ideal client is and they can probably answer you in 1 second flat. We do a lot of thinking about who our ideal clients are but is your marketing landing you the clients you really want? How can we define our ideal client for online marketing results?

Your ideal client


If you already have a small business or a client list then you already have some real information to go on. The first thing you need to do is fix an appointment with your accountant.

You will need your accountant to provide some figures so your decisions are based on facts not assumptions. (more…)

November 30th, 2016|Online Visibility Using Video|

How to get Facebook Adverts to work.

For a lot of entrepreneurs and small businesses Facebook is synonymous with online marketing. But how effective are we at getting results from Facebook? I reached out to Zach Spuckler, one of the foremost Facebook experts in the online sphere right now and self-confessed ‘Facebook nerd’ to help us get a clearer picture of how it all works.

Although most of his experience comes from working with 6 and 7 figure entrepreneurs. Zach grows his audience and his business by promoting and delivering launches, webinars and courses that are all part of an online marketing ecosystem which reaches new eyeballs daily thanks to Facebook Adverts. In the interview Zach breaks down all the steps you need to follow in order to get a failing Facebook advertising campaign and turn it into a successful one that achieves your targets. The information he shares in the video interview is pure gold.

My first question to Zach came directly from my online course clients. How do you troubleshoot your Facebook ads when they re not working to make them take off?

Zach is extremely generous with his answers and we ended up with an interview jam packed full of actionable information. Here are the take aways in a nutshell:

The name of the game is testing.
It does t work if you run 2 or 3 ads. You need to test several different targets. You need to run the 80/20 rule. For every 10 ads you set-up only 2 or 3 will deliver. So the odds are against you if you run 3 test ads.

Why is my Facebook advert not delivering?

There are so many moving parts and lots of data points to consider. However if an advert on Facebook is not delivering the required results the cause can only be one of the 3 primary issues:

1. not delivering
2. not being clicked
3. not delivering conversions

The Solution

So if your ad is not delivering; its not being pushed out or seen by enough people, make sure you’re bidding automatically and have a big enough audience, reach and budget.
If it’s not being clicked, make sure that the copy and image are relevant. If no one is clicking it’s probably an image or a title issue. So change one at a time and test again.
So now if its being seen and being liked you’re only left with one problem to resolve -conversions. This can happen for a number of reasons:

1. your offer is not not relevant enough to the advert
2. the landing page is not cohesive – you need good copy and images on your landing page that are consistent with your advert.
So to get over this hurdle you need to test various landing pages and check which one gets you the registrations or actions you want.

The next big issue we discussed is Budget. Many people underestimate how much budget it’s going to take to achieve their targets. Of course we will have to make some educated assumptions but that’s part of the game. So here’s what Zach recommends:


Your budgets need to be based on your revenue goals. So you first need to decide on the outcome you want to create. Be as specific as possible.
So for instance if you’re a coach or consultant looking to get people to do a free exploratory session with you, your budget should be based on a goal that looks like this:

I want to get 5 people to buy my coaching package
I know my closing rate from these calls is usually 50% so
I’m going to aim high and get 10 people on the phone
I know that approximately 5% of people are gonna schedule

the call. So I know that I need 100 people to convert on my landing page. This means that I need to make some assumptions and create a range of possible outcomes and budgets. (get more detailed examples in the full video interview link below this article)

Testing and measuring landing pages.
As a general estimate when targeting your own mailing list you would expect to have conversion rates of around 40 to 65%. Cold traffic (that never heard of you before) converts at 20 to 30%.

In order to make decisions on your landing page you need to run A/B tests. As Zach rightly puts it changing button colours is not relevant unless a small percentage difference translates into substantial income for you so don’t get lost in the details. make the test pages different. One neutral, one with bright colours. Use different tag lines and vary your media content, try video, images etc. Use entirely different pages to achieve different results.

It’s also important that you split test what really matters:

– Headlines based on your prospects pain points (try different pain points).
– Sub-Heads
– Copy vs Bullet list
– Images vs Video
– Call to actions

Using the Facebook Pixels
Pixels are little snippets of provided code that Facebook provides for you to place in your website. Any site will work – even wordpress) The Pixel tags visitors and tracks which pages they visited or what actions they took. This allows you to show specific ads to visitors behaving in a particular way. It all sound very complex at first but Zach does a great job of breaking this down into very easy steps for non-coders in the video interview at the link below this article.

Look Alike Audiences
This is one of the most amusing features on Facebook ads for me. Lookalike audiences is when you upload your email list and target similar people perhaps in different countries. Facebook collects a lot of data that it doesn’t share and this feature allows you to tap into that intelligence without having to understand how it actually works. All you need to do is provide an email list of customers.

Quality Content: The Trust Factor
If you have failed at Facebook advertising before in the interview you will find a clear path to troubleshooting. However before you start paying for more traffic on your website you need to work on your trust factor.

If what you’re after is more visibility for your coaching website in order to get more queries, then you also need to look at the trust factor and your entire online presence.

Facebook is a great tool and a super means to your end. It is important that you couple your advertising with high value content in the form of freebies, blog posts, mini courses, podcasts and any other content you are happy to create.

Facebook adverts will not position you as an expert, your knowledge and expertise will. So go out and share that with the world. The more you share the more people will know you and trust you. Facebook advertising can help you reach more people to fill your funnel.

If you’re interested in learning about how to generate content that inspires trust in your audience to sell coaching and consultancy online join the Free Facebook Community – Online Visibility for Coaches here.
and make sure you watch the full Video interview with Zach above … happy facebooking.

September 19th, 2016|Online Visibility Using Video, Video Interviews|

The Strategies That Took the Hotjar Launch From 0 to 1 Million in 6 months

I had the pleasure of interviewing the CEO of Hotjar about the online launch that propelled the product into an avalanche of organic growth taking the company from 0 to 1,000,000 dollars in turnover in 6 short months.

As a digital strategist my main interest was to understand how such growth can be achieved with a new digital product (and brand). The first thing that struck me was the clarity with which David explained the process. It was obvious from the start that the campaign had been meticulously planned by an experienced professional; David Darmanin himself has over 10 years experience in conversion optimisation and digital marketing. In fact like that of many winning products, the inception of Hotjar sprouted from a problem he was experiencing in his daily life, as a marketeer.
The lean start up was created in early 2015 and the campaign launched in April that year. As a lean start-up, the Hotjar team immediately understood that agility would be the secret to scaling up. This is why the internet is a great place to do business. Scaling up can be fast and exciting if you’re ready for it.


I asked David how the company had achieved such traction in such a short time gaining 60,000 registrations in just 3 months; 20% of which later became Beta Testers. David broke the process down into 2 main winning strategies:


“When you innovate, growth is natural” he explains. By creating something new you are in a position to leverage what David calls the 3 main elements that tip the pivotal point in any online campaign that spreads by word of mouth.

– A message anchored in the self interest of your ideal client persona.
– The ‘News’ element. Having something new and different to communicate.
– Curiosity; the building of which creates amplification of the first 2 elements above.

Hotjar’s campaign leveraged communities made up of early adopters to begin a process of word of mouth which spread like wildfire and is still spreading. The strategy used (what Daniel Priestley calls) ‘signalling’ or asking to see if you can generate interest before actually creating a product. Once it was obvious that there was interest the development team hit the ground running.

As an early follower, you felt that you were part of something. In David’s own words “the emphasis was on building the relationship”. This was done by gamifying the initial process of on boarding.

Registrants put themselves on the waiting list for release. Inviting friends and spreading the word caused you to go higher up in the priority list. The more you wanted to be first to see it, the more you spread the word. This is a perfect example of how early adopters – what Seth Godin calls ‘sneezers’, spread the word for you because they want to be associated with innovation, because often they are innovators themselves.

This is the difference between people who wait for the latest phone to go on sale on Amazon and the ones that start camping a week before the early release to get the latest iPhone. As soon as the Beta version was out the first sneezers who got access to Hotjar were greeted by the CEO. It was immediately apparent that the Hotjar team was there to listen to its first adopters which made them feel part of the Hotjar Story. In fact David answered queries personally and continues to do so, because speaking to customers, getting feedback, and acting on it, is and will continue to be a core part of the Hotjar strategy.

The Beta had customer listening built into the interface, creating an immediate personal connection with each user. Daniel Priestley explains this phenomena in his book ‘oversubscribed’, scientific research proves that the brain actually cannot tell the difference between a real face and a digital depiction of a face. The connection still happens, and of course the interaction is real which consolidates the relationship.

The tools used to create a strong relationship with the first adopters set the pace for what would become a very transparent relationship. Hotjar still shares the roadmap for product releases. Transparency is retained even when things go wrong, continuing to build loyalty over time. This transparency is also reflected in the way the company is run internally; the Hotjar team had an internal transparency policy from day one. All the members of the team are privy to all the financials, this makes everyone own their roles more and keeps everyone accountable… a recipe for success.! The transparency policy means that relationships get stronger over time and loyalty is retained through thick and thin.

When discussing the great success achieved by Hotjar in terms of marketing, David talks about the fact that eMail marketing played an important part in the launch campaign. He says “this medium highly under-rated in a modern digital world.”

Although Facebook ads played a small part in the initial campaign, David mentions that eMail was the one tool to have a large impact. The main strategies used included using influencers that already had their own communities to spread the word by advertising to their email lists.

The leverage built in the first few months is still paying off. Hotjar is still experiencing 15% month on month growth.

With little or no marketing, Hotjar is now turning to the next natural stage; influencer marketing. Leveraging speaking opportunities and content marketing is a natural progression for a company in the ramp up stage. As CEO this is a personal challenge which David is embracing to further grow the company’s reputation.

If you would like to know all the details of the launch watch the full video of our interview here.

September 19th, 2016|Online Visibility Using Video, Video Interviews|

My 12 Week Online Visibility Experiment

Online Visibility

As a digital strategist and Online Visbility Coach I often get asked questions about what works online. Sometimes I have no answer; and this frustrates me no end. During one of my coaching sessions a business owner who was planning his business schedule for the next 6 months asked me whether blogging once a day is enough to get visibility. This was an unusual question, usually I get asked if twice a week is enough?


April 29th, 2016|Uncategorized|

Why I stopped procrastinating and launched too early, and you should do it too!

Launching this blog took some thinking and sifting through much indecision. I have been meaning to launch this for a few months now. Apart from general busyness (including a full-time job working for and administering a business) indecision is mostly to blame.

I knew I wanted a blog that allowed me to be truly authentic. As a blogger and ghost writer I am privileged enough to get paid for writing and strategising content campaigns. Although I feel a connection and a degree of passion for every writing job I accept, sometimes I cannot be authentic and run wild enough with my inspiration. This is why I felt the need to have a blog to call my own; for my own un-compromised voice. Perhaps that’s what was so scary about it.

Procrastination (more…)

January 29th, 2016|The Web Solopreneur|

Book Review: Start with Why? and blog your heart out.

Also the Author of a the Leadership book ‘Leaders Eat Last’, Simon Sinek wrote what I believe to be one of the most useful books in marketing ever written, although it technically is not meant to be a marketing book it is definitely a must-read for CEO’s, business owners and marketeers alike. In his book ”Start with WHY’ Sinek takes the reader on a journey to understand the difference between a business built for profits and a business built on meaning.

Start WIth Why Simon Sinek (more…)

January 29th, 2016|Marketing Book Reviews|

I tried Periscope & I’m hooked – but what about its marketing value?

I’ve had the app for around two weeks now and its made me cry and laugh till it seriously hurts. Like any other social media or business tool, its not the channel its what you do with it. That said its a very powerful tool and the marketing applications are many.

Strangely enough I discovered the comparable meerkat through Periscope itself. To me meerkat is not merely as friendly as periscope although Periscope has visibly fewer features. Perhaps simplicity is its strength.

Periscope Marketing


April 29th, 2015|Online Visibility Using Video|
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