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Content strategy is the plan for creating, sharing, measuring and improving the performance of text, video, sound and image content on your website and on social platforms
Content strategy includes various techniques like content writing, SEO, social media sharing and promotion. Content strategy has an important role in inbound marketing and list-building
Content strategy provides a detailed guide of goal-driven choices about the content you need to create to achieve your business goals on the web
Planning your website is a very important part of your positioning if you want to be coaching online. Especially when you intend to sell your coaching online or offer consultancy/services through your website.
Let’s start by dispelling some myths
by answering two questions I get asked a lot…
There is so much advice out there about being consistent with your blog content strategy.
But productivity tips don’t often work for creative work.
Writing blog posts and creating social media content is creative work.
You can’t just put the creative tap on when the time-slot is up. So, what can you do to follow a plan and still manage to stick to some level of productivity even though sometimes your creativity just doesn’t flow?
Here are 3 tips that will help you stick to that content plan:
“I feel I got it all wrong because I HAVE NO ENGAGEMENT ON MY BLOG – not even when I share it on social” So let’s break a few myths…
After just a few weeks, the visibility of our website went through the roof. We saw a staggering 100% month on month increase in the number of people looking at our site. For us that's invaluable!
I took action! Stephanie taught me how to plan a lot of content at once and save time. How to reuse the content. I became really clear about what and how I needed to write.