Many coaches, consultants and online entrepreneurs start blogging thinking it’s going to bring them lots of blog traffic and business, just because they write stuff.

The ones that are successful at creating blog traffic and turn it into a constant source of discovery calls, course sales and clients know 3 things:

1. It’s not enough to write blogs. You need to write about the right stuff – focusing on quality.

2. Writing consistently alone is not enough, you need to organise your content in a way that Google likes and understands

3. You should optimise every blog post you write for the right keywords to boost your traffic

Over the last five years, I have coached many brave entrepreneurs that had been blogging weekly for 1 or 2 years and seen no return yet. It takes grit to keep blogging for so long without profiting from it. Admirable indeed.

Unfortunately, many entrepreneurs believe that ranking and growing blog traffic takes time – and many so-called ‘experts’ won’t tell you how long is ‘long’. (Because they’re not confident they can reproduce the same results).

With my own site and also many client sites, I’ve managed to rank blog posts in as little as 3 weeks. It’s true that it’s harder to rank in some industries, such as health and wellness, but it’s still possible in under a year.

Here are 3 steps you need to understand to blog in a way that grows your traffic, sales and your business:

1. SEO is not one size fits all.

You can spend hours on youtube trying to learn every trick in the book, but ranking your blog post or show notes on the first page of Google is not as easy as stealing the latest pro tip from Neil Patel.

How quickly you rank and how well your traffic converts into clients depends on how well-informed your strategy is. There is no word count recipe that works for everyone, just as there is no frequency formula that turns into money. The trick is to create a recipe that works for YOU.

2. Your whole website matters – not just your blog

How your site is built and organised might be rigging your success. Once you know your keywords (you cannot begin to build your traffic without these) you need to check your technology. You’ll also need to organise your website in a way that search engines understand.

You’ll need to understand how Google looks for meaning and relevance on your website. Once you understand this you can build a blog that is relevant for the searches you want to be found for.

3. Optimising blog posts doesn’t mean writing for robots.

Over the years I have tried many ways to write SEO-ed copy and also worked with scores of writers. It can be a simple step-by-step process. Yes, there are ways of optimising any type of blog post (not just list-posts). It’s all about getting the checklist or swipe file to follow after you’ve written your creative content. SEO-ing your copy shouldn’t t feel like hard work, it should feel like a word-game.

 

Once you’ve wrapped your head around these 3 facts all that is left is to take action.

When you understand these 3 points, it’s a matter of finding what matters to your clients. You, therefore, need to find which keywords work for you and how to optimise your posts and your technology. Dig a little deeper to find the right information you need to build a strategy that will specifically work for your website, your programme and industry. From there onwards its just the Measure and Improve cycle.

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