coach blog

How to run a successful coach blog

Many successful coaches such as Denise Duffield Thomas and Marie Forleo attribute part of their success to blogging. Both say it was really important in the first years of their online coaching business. A coach blog is key to start the momentum your coaching business needs.

How does a coach blog help?

A coach blog helps you achieve the first results you need to take your coaching business from zero to success in the first 2 – 3 years.
It helps you achieve all those micro-goals that you need to get your business off the ground:

1. To get your discovery calls booked
2. To build authority
3. To easily feed ideas and content for your social media channels

The key to this first stage is to become known and start to grow an audience of people who know who you are and what you do. They also need to be the type of people that would potentially need your services: your ideal clients.

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4 steps to a coach blog that ranks and converts

Whether your coach blog is new or not, this process is going to help you create a strong blog that is ready to rank the hell out of every post you publish.

But it’s not just about ranking – it’s also about serving your audience, positioning yourself as an authority in your industry and harvesting that traffic a.k.a turning that visitors into leads and wonga.

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