Just make sure you stay true to yourself and your audience.
The post you use as a starting point need only be a guide and a VALUE BENCHMARK.
Go to Google and search the keyword or question you want to rank for.
Identifying the best post from the top 4 results.
Get ready to produce something even better!
#2 SUB-TOPICS AND SUB-TITLES
Once you’ve identified the topic and the title of your Epic post (which should be close to the one from the post you want to be modelling) it’s time to look at what sub-topics you will be using.
These will become your sub-titles.
90% of your readers will skim read before diving into your post.
Take these and adapt them from the main post you identified.
Now create a sub-title and bullet list the content you intend to add. (don’t be tempted to skip this step longer posts need proper planning). If there are some topics in there that you don’t know enough about – read, research and step up.
You can’t write an Epic post without leaving your comfort zone.
#3. WRITE THE D*** THING
Turn every bulleted sub-title into a nice meaty paragraph.
Make sure all your content is accompanied by images and facts are backed by sources…
“But what about the magic number?”
Now that you have a post to model and a list of sub-titles you will find that hitting the magic number of 2,250 – 2,500 words will come easily to you.