how to launch an online course

How to Launch an Online Course

Launching an online course can feel like climbing a mountain.

You possess the expertise, enthusiasm, and ambition. But where do you start?

The task of creating and marketing your own virtual education platform is daunting. It’s no wonder so many would-be educators stall before they even begin.

But here’s the truth: with a clear plan in place, launching an online course doesn’t have to be overwhelming.

Contents hide


Design your course or digital product

Diving into the world of online courses?

It all starts with creating a compelling, effective course that meets the needs of your audience. But how do you about creating an effective course that sells?

It’s not just about sharing your knowledge, but rather about addressing and resolving people’s struggles.


Tuning Into Your Audience

Your first task as an aspiring virtual educator should be to get familiar with potential students’ struggles. Platforms like YouTube can offer invaluable insights here – look for trending topics related to your area of expertise and take note.


Crafting Content That Hits Home

A great online course isn’t one-size-fits-all; instead, aim for high-quality virtual education opportunities tailored specifically towards a niche with unique needs.


Leveraging Past Successes

Have any previous coaching programs that you know are in demand?

Consider repurposing them.

Transform a successful group coaching program content into interactive full-time course suitable for complete online delivery.

In addition to standard courses, consider offering premium course seats with 1:1 coaching time.

This not only enhances student opportunity but also adds value and appeal, making these offerings harder for prospective customers to pass up.


Write a Sales Page

The first step is the sales page.

It’s your golden ticket to transforming potential students into actual enrollees in your online course. It’s the billboard that advertises what you’re offering and why it matters.

Your sales page should craft an engaging, persuasive narrative around these key elements:

– Testimonials: A collection of positive feedback from past learners who have experienced first-hand how awesome your program is.

– Struggles: This section should resonate with your ideal client – highlighting their pain points and showing them that you understand where they’re coming from.

– Outcomes: An enticing preview of the endgame – all those shiny skills or knowledge nuggets they’ll acquire after completing the course. Remember, outcomes are more important than features.


Leveraging Testimonials for Trust-Building

In any good launch strategy, testimonials play a starring role. These real-life success stories serve as social proof for prospective customers who are on the fence about enrolling in your course. They see others achieving results and think, “Hey. I can do this too.”


Selling Outcomes Over Features

Rather than rattling off a laundry list of what’s included (features), focus instead on painting vivid pictures of future happiness and success (outcomes).


Frequently Asked Questions (FAQs)

No matter how well-crafted our messaging might be, there will always be lingering doubts or questions from potential buyers before hitting the ‘buy’ button. This is where the FAQ section comes into play. Answer common queries upfront to reduce customer service load post-launch while also addressing concerns directly, thereby increasing the chances of a successful conversion at the checkout point.

boost your audience with ads


Boost Your Audience with Ads

The launch of an online course is no small feat. It requires a robust audience, and the most effective way to build this is growing your email list through targeted ads.


A Freebie That Resonates

Your first step should be creating a freebie that’s so relevant to your program it becomes irresistible. Think along the lines of eBooks, checklists, or even webinars – anything that provides value upfront while demonstrating your expertise in the field.

This isn’t just about attracting potential students either; it’s also about encouraging them to sign up for more information, which helps you grow that all-important email list.


Ads That Hit The Mark

You’ve got compelling freebies ready; now let’s talk about promotion. Paid advertisements are key here – think platforms like Facebook Ads, Google AdWords, or LinkedIn depending on where your target demographic hangs out.

Leverage these platforms’ advanced targeting options, ensuring those ads reach people genuinely interested in what you’re offering. This not only improves conversion rates but optimizes ad spend too. Retargeting interested users costs less than reaching cold traffic.


Picking The Right Email Marketing Software

An integral part of growing any successful business involves choosing top-notch software tools, including one for handling emails effectively post-signup. This includes automation sequences necessary for nurturing leads into paying customers.

In essence, a combination strategy involving crafting valuable lead magnets (freebies), running precise-targeted ads, and leveraging cutting-edge marketing software forms a solid foundation aimed at developing an engaged audience eager and ready when we finally open the doors of enrollment of our course.

boosting your website traffic: the key to a successful launch


Boosting Your Website Traffic: The Key to a Successful Launch

The world of online coaching is booming, and for coaches looking to launch an online course or program, the first hurdle often comes in driving traffic. But how can you attract potential students?

In essence, increasing visibility while providing value through high-quality information will be instrumental in ensuring that your audience hangs around long enough to buy.


Leveraging SEO for Increased Visibility

Search Engine Optimization (SEO) isn’t just about incorporating keywords into your site’s content. It involves understanding what potential learners are searching for and tailoring your offerings accordingly.

A comprehensive keyword research tool helps identify these key terms resonating with your ideal clients across various platforms.


Blogging – A Multifaceted Strategy

A blog serves multiple purposes; it boosts SEO efforts by offering relevant backlinks while simultaneously fueling social media promotions & email marketing campaigns. By creating informative posts around topics related to premium coaching packages or complete online schedules, it increases both authority and visitor count.

It will also give you an audience to retarget later reducing the amount of money you need to spend on ads.


Social Media – The Bridge Between You And Potential Students

Tapping into the power of social media channels like Facebook opens up new avenues directing users back to the main hub – your website. Regularly sharing interesting snippets from recent blog posts piques curiosity, encouraging them to visit more frequently.


Pixels: Unseen Trackers For Retargeted Marketing

To ensure every campaign successfully reaches its target audience, using pixels becomes crucial when running ads, especially on Facebook, which tracks user behavior, allowing the creation of custom audiences based on activity, thereby making retargeting easier.


Establishing Authority in the Online Coaching Space

Becoming an authority figure isn’t just about having the knowledge. It’s also about demonstrating that expertise and earning trust from your audience, making them more likely to invest in your online courses.


Demonstrating Expertise through Blogging

The power of blogging can never be underestimated when it comes to showcasing proficiency. Offering solutions for common challenges faced by coaches or sharing insights on creating successful launch strategies can help you connect with potential students while positioning yourself as a thought leader. WordPress and Blogger are great platforms where you could start publishing such content.


Paving Your Path with Podcasts

A podcast is another fantastic avenue to share valuable information and engage audiences at a deeper level. The interactive full-time programming allows listeners access directly into expert conversations, thereby enhancing perceived value within your target market.

You’ll need good quality recording equipment though – remember presentation matters.


Leveraging YouTube for Brand Building

In today’s digital age, visual content reigns supreme which makes starting a YouTube channel highly beneficial. You get the chance not only to provide high-quality virtual education opportunities but also create personal connections via video tutorials or interviews with other industry leaders. This humanises the brand behind coaching programs leading towards better rapport building with your audience.


Cementing Credibility through Published Work

If you want to establish yourself as an authority, nothing speaks louder than being a published author. Publishing books around topics like launching schooling especially designed course modules will cement your position as an industry expert even further. To achieve this feat consider exploring self-publishing services available across various platforms including Amazon Kindle Direct Publishing (KDP).

build your brand on social media


Build your brand on social media

Social media is a powerful way to promote an online coaching business, providing high-quality virtual education opportunities.

Your story matters. Share it authentically without oversharing – keep things professional while still being genuine. This will help you connect with potential students and position yourself as an authority in your field.


Telling Your Story

Describe your journey as a coach and the value you can offer others, from what sparked your interest in creating online courses to any experiences that have informed your work. Maybe there was a specific incident that sparked the idea for creating online courses? Or perhaps it was seeing someone else struggle where you knew you could help?

The key is authenticity; people resonate more with real individuals behind brands rather than faceless corporations.


Promoting Your Values

Showcase your values through every post and interaction on social media platforms like Facebook or Instagram. If integrity is one of them, make sure all communications reflect honesty and transparency – whether it’s responding promptly to comments/messages from followers or discussing important topics during live sessions.


Fostering Connection With Audience

A strong connection forms the backbone of any successful launch strategy for online courses. Regularly interact with followers by responding promptly to their queries/comments this builds trust among prospective students which eventually leads them into becoming actual enrollees in our course offerings.

– Remember: Building relationships takes time but when done right can yield great results.

– Create engaging content: From blog posts highlighting student success stories (with their permission) to short video clips offering tips/advice related to coaching topics the possibilities are endless.

– Host Q&A Sessions: Hosting regular question-answer sessions helps clear doubts/questions audiences might have regarding course material/teaching style, etc., thereby building a stronger rapport between both parties.


Planning Your Launch Runway: A Step-by-Step Guide

The runway to a successful launch of your online course isn’t built overnight. It’s the result of strategic planning and meticulous execution, designed to prime both you and your potential students for what lies ahead.


1. Craft an Engaging Pre-Launch Content Strategy

Your first step on this journey is developing a compelling pre-launch content strategy that builds anticipation among your audience while providing valuable insights related to the topic of your course.

This can be achieved through various means such as blog posts, social media updates, or webinars – all aimed at establishing you as an authority in the subject matter and creating excitement about what’s coming next.


2. Expand Your Email List

Email lists are vital communication channels during this phase. Offering exclusive sneak peeks into curriculum details or early bird discounts can encourage sign-ups from prospective learners – thereby maximizing student opportunity for enrollment.

Email subscription forms should ideally be strategically placed across digital platforms where interaction occurs with potential learners like blogs, social media pages, etc., ensuring no one misses out on these high-quality virtual education opportunities.


4. Promote Across Multiple Channels

To ensure maximum visibility for upcoming programs, consider using multiple promotional channels such as SEO optimized blog posts, paid ads across popular social media platforms (like Facebook), or even collaborations within similar niches. Each channel offers unique advantages which, when combined together, make up a comprehensive outreach plan ensuring every secondary learner gets wind of it.

P.S: Always remember bonuses & discounts often tip decision scales towards enrollment, so don’t forget to include them.

promote across multiple channels


Sell on a Webinar or Free Challenge

Webinars and free challenges are your secret weapons to sell an online course. They’re like the superheroes of high-quality virtual education opportunities, allowing you to showcase your expertise while delivering value.


Pick the Perfect Topic

The topic for your webinar or challenge is kind of like picking out an outfit – it has to match what you’re selling. For example, if you have a killer email marketing software course ready for launch, then a webinar titled “Email Marketing Hacks You Need Today” would be spot-on.


Plan Your Webinar/Challenge Like a Pro

Your live event should feel smooth as butter with a clear structure that naturally leads into presenting your online course as the solution everyone needs in their life. Start by identifying common struggles faced by your audience related to your topic area, and provide some handy strategies they can start using right away.

Dive into interactive elements such as Q&A sessions and live challenge prompts to engage participants and foster learning. This approach not only provides students with opportunities but also showcases the value of enrolling in your complete online schedule.


Closing the Deal

Towards the end of the show is when it’s time for sales talk – a good launch strategy includes creating urgency, demonstrating value, and offering exclusive bonuses available only during this session. It’s all about encouraging immediate sign-ups for premium coaching package offerings (with added sprinkles of bonuses).


Creating a Power-Packed Launch Email Sequence

Your online course is ready to go and it’s the moment for the grand introduction. But how do you ensure that your target audience knows about it? Enter: The launch email sequence.


1. Rally Attendance with Initial Emails

The first step in crafting an effective email sequence is getting folks excited about what’s coming up – like your free training sessions. This phase involves sending out 4-6 emails aimed at rallying attendance.

In these emails, paint a vivid picture of the value they’ll gain from attending – whether that’s new skills or exclusive insights into their areas of interest. And don’t forget those catchy subject lines.


2. Sell Your Course Through Engaging Emails

Moving on to sales-oriented communications, this part might require anywhere between 9-15 carefully crafted messages depending on your audience response rate.

Dive deep into highlighting key features and unique selling points (USPs) related to what you’re offering while sprinkling testimonials throughout if available. Each message should culminate with a clear call-to-action nudging readers towards making a purchase decision.


Post-Launch Donsell/Upsell Communications

Last but not least are two types of post-launch follow-ups: one asking why they didn’t buy; another suggesting alternative programs/products which may be more suitable based on previous interactions during earlier stages of communication flow. Neil Patel offers great insight into upselling strategies here.

This approach creates additional opportunities by understanding their reservations while also providing alternatives that could still meet their needs effectively without feeling pushy or aggressive.

Remember though – bonuses and discounts can help people make decisions now so consider including them as part of this stage too.

With all these steps combined together, launching an impactful virtual education opportunity becomes less daunting than before.

spice up your course launch with bonuses and urgency


Spice Up Your Course Launch with Bonuses and Urgency

Pondering how to make your online course more enticing? How about adding some valuable bonuses or creating a sense of urgency for enrollment?


Bonuses: The Unexpected Delights

The magic lies in choosing bonuses that complement your main offering while providing high-quality virtual education opportunities. It could be an invitation to join a private students-only Facebook group where learners can engage directly with you and their peers.

Or perhaps it’s access to additional resources like eBooks or worksheets related specifically to your audience’s needs. You might even consider throwing in exclusive one-on-one consultations or entry into a premium coaching package for early enrollees.


Crafting Genuine Scarcity: A Game Changer

Apart from exciting add-ons, crafting authentic urgency during the launch process is another proven strategy. This doesn’t mean resorting to misleading gimmicks though. Instead, think along the lines of limited-time discounts available only during the pre-launch phase.

Remember, always maintain transparency – if there’s no real limit on availability, don’t pretend otherwise.

If done right, these strategies not only enhance student opportunity but also set the stage for a successful course launch, especially within competitive marketplaces.

Want help with your launch?
Book your free discovery call here


———————— About the Author:

about the author: stephanie fiteni

Hi, I’m Stephanie, a Digital Marketing Coach and Business Mentor for Coaches. I’m the creator of the Profitable Content Marketing Method™ and help coaches generate more leads and clients through organic and paid marketing whilst helping them build a business that makes good money with ease. My clients get fully booked with just a handful of enjoyable marketing hours per week!

I have over 15 years of experience building businesses, growing website traffic, writing blogs, creating social media campaigns, and generating leads for my clients. As well as ranking articles, videos, and podcasts on the first page of Google. I also managed the content and web dev team in my agency for over 10+ years.

I can teach you how to create content that will convert your visitors into discovery call bookings, every time. Let’s Talk


FAQs about how to Launch an Online Course

What is the best way to launch an online course?

The most effective method includes designing a relevant course, growing your audience with ads and organic traffic, positioning yourself as an authority, planning your launch strategy, and using compelling sales tactics.


What do you need to launch a course?

You’ll need a well-designed course or digital product, an established audience base through email lists or social media followers, a strong brand presence online, and solid marketing strategies for the launch.


What is the best month to launch an online course?

The optimal time varies based on target demographics. However, January (New Year resolutions) and September (back-to-school season) are often favourable times for launching educational content.


How long does it take to launch an online course?

The timeline can vary widely depending on factors like the complexity of content creation. Generally speaking though, it could range from several weeks up to a few months.



Launching an online course can be a long journey. Multiple launches may be required to find out what sells and how, if you have a new program and a fresh new target audience.

Make sure ….

You’ve mapped out your course design based on audience needs and struggles.

Your sales page tells the compelling story of transformation awaiting your students.

Your list growth strategies are in place with targeted ads and organic SEO efforts fueling traffic to your site.

You’re establishing authority through blogs, podcasts, books, or even YouTube videos.

Your Social media channels echo your brand’s narrative and values.

You have a meticulously planned launch runway sets the stage for success.

The power of webinars or free challenges as selling platforms has been harnessed effectively.

Email sequences glue everything together while bonuses add that extra incentive for immediate action.

If you’re ready to take these steps towards launching a successful online coaching business…

My high-touch program can guide you every step of the way – from designing high-quality courses to building effective marketing strategies that will maximize impact in this digital age. Do you want support to launch your first course or group program?

Book your free strategy call here