Chat GPT:

I tested ChatGPT thoroughly for writing using AIPRM enhancements. I also learn prompt engineering to improve the AI output. But even after all these enhancements even the simplest AI detectors online detected the content as non-human.

Verdict: ChatGPT is no good at creating content that sounds human.

However, Google is not saying they will not index AI content (they retracted that) – they are now saying they will not index low-quality ‘robotic’ content. This means that you can start off with generated AI content, but you need to make sure it’s high quality when you’ve finished editing it.

And this is where the problem lies. It may vary depending on the topics you write about,  however in my case (writing about digital marketing) it took a LOT of time to make sure the articles are high quality and don’t sound like everyone else. As a coach, it’s important for me that content comes with my perspective and advice nicely weaved in. As well as examples from my real-life coaching experience.

The problem: this took way longer than it took me to write an article from scratch without AI.

Therefore I resolved to use ChatGPT to speed up the planning and research process. It also helps you find quotes and research related to what you’re writing. So it can really help you improve the quality of your content in the eyes of Google.

 

 

 

Content at Scale:

Everyone’s talking about Content at Scale and how it creates SEO-ed content for your blog. It doesn’t come cheap but it’s certainly cheaper than hiring a blogger.

 

Here’s what happened.

After testing for around 4 weeks, I found out that Content at scale gives you the best creative content when you feed it the paragraph titles and choose the option of giving it a clear detailed plan.

It does occasionally hallucinate – like all AI tools. Meaning it comes up with weird stuff that is not connected. For example, one article I asked it to write about coaching programmes assumed that I was teaching K-12 students and kept mentioning them – totally weird.

The article was not very well SEO-ed but after meticulously editing and SEO-ing in a third-party tool Neuron writer.

Content at scale has its own keyword tool. It suggests the phrases you should add to your article to get better optimization. The content at scale SEO tool is not great.

Manual SEO-ing is still preferable and proved more effective at ranking.

Most of the articles I wrote however did make it to position 30 to 10.  So they were not far off from page one. However, they soon dropped after ranking. I believe this may be because they were strong in terms of length (over 3,000 words) and also quite comprehensive at first sight. They probably dropped quickly because other companies competing for the same keywords are using comparable tools and spending more time editing them to reach high quality.

One article made it to position 4 in 2 weeks and then soon disappeared back to position 101+ – this is very strange behaviour.

 

 

 

My conclusion

I believe that Content as Scale is great if you’re not a coach and you’re outsourcing your content. Writing your own content and then optimizing it manually still works well. If you don’t know how to optimize a blog post you can get in touch or use
Neuron writer – however, keep in mind that you’ll need to also optimize your site technology and site structure to rank your content.

In the end, I decided to not use Content at Scale and instead use ChatGPT to plan my content and uplevel with research. I also resolved to manually optimize. The process at this stage of the AI journey is still cumbersome.

As AI improves my perspective will probably change – I’ll keep experimenting and keep you posted.

In the meantime tell me – which AI tools have you tried and are you still using them?

 

 

 

———————— About the Author:

Hi, I’m Stephanie, a Digital Marketing Coach and Business Mentor for Coaches. I’m the creator of the Profitable Content Marketing Method™ and help coaches generate more leads and clients through organic and paid marketing whilst helping them build a business that makes good money with ease. My clients get fully booked with just a handful of enjoyable marketing hours per week!

I have over 15 years of experience building businesses, growing website traffic, writing blogs, creating social media campaigns, and generating leads for my clients. As well as ranking articles, videos, and podcasts on the first page of Google. I also managed the content and web dev team in my agency for over 10+ years.

I can teach you how to create content that will convert your visitors into discovery call bookings, every time. Let’s Talk

 

 

 

 

 

Frequently Asked Questions (FAQs) about AI Writing Tools and Google SEO: Addressing Risks

1. What exactly are AI writing tools?

AI writing tools utilize artificial intelligence and natural language processing to generate human-like text. They assist in content creation, suggesting ideas, improving writing quality, and optimizing content for various purposes.

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AI writing tools can benefit your website’s SEO by helping generate optimized content and suggesting relevant keywords. However, a potential risk lies in overreliance, which may result in a loss of originality and uniqueness if not used judiciously.

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Yes, there’s a risk. AI tools may suggest excessive keyword usage, potentially leading to keyword stuffing. This can violate search engine guidelines, resulting in penalization and a negative impact on SEO rankings.

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Yes, it’s a possibility. AI-generated content might inadvertently resemble existing online content. If not reviewed and customized adequately, this could lead to issues related to duplicate content, potentially affecting SEO rankings.

5. Could an overuse of AI writing tools hinder the unique brand voice and authenticity of my content?

Yes, overreliance on AI writing tools might dilute your brand’s unique voice and authenticity, as these tools tend to generate standardized content. Customization and manual input are vital to maintain your brand’s individuality.

6. Do AI writing tools grasp industry-specific nuances and potential risks?

AI writing tools may lack an understanding of industry-specific nuances, potentially generating content that doesn’t align with your industry’s intricacies or regulations. Human oversight is crucial to ensure compliance and accuracy.

7. How might an AI tool misinterpret context and create content that’s inaccurate or misleading?

AI tools can misinterpret context and generate inaccurate or misleading content, especially when dealing with complex or nuanced subjects. Human intervention and thorough fact-checking are essential to mitigate this risk.

8. Are AI writing tools capable of adapting to evolving SEO algorithms and guidelines?

While AI writing tools update algorithms, there’s a risk of them not promptly adapting to new SEO guidelines. This lag might result in generated content that’s not compliant with the latest SEO requirements.

9. Can AI writing tools inadvertently suggest biased or inappropriate content due to their learning from various sources?

Yes, AI tools can inadvertently incorporate biases or suggest inappropriate content based on the data they’ve been trained on. Human monitoring and intervention are crucial to detect and rectify such occurrences.

10. What precautions should I take to minimize the risks associated with AI writing tools for SEO?

To minimize risks, thoroughly review and customize AI-generated content, particularly focusing on SEO aspects. Balance AI assistance with human oversight to maintain originality, compliance, and alignment with your brand and industry standards.