How To Get Clients From Facebook Groups
As a coach, you might think you have a lot of marketing options to choose from at first sight – however, nothing could be farther from the truth. There are only a handful of coach marketing strategies that work. And each of these will work based on your business stage.
If you’re a newish coach still building your overall long-term strategy but have worked with a few people and know who you want to work with going forward, then Facebook groups are a great place to begin.
According to Statista
As of March 2023, 23.8 percent of Facebook users in the United States were aged between 25 and 34 years, making up Facebook’s largest audience in the country. Overall, 18.4 percent of users belonged to the 18 to 24-year age group. Facebook’s smallest audience can be found amongst teen users, with around one in every twenty users being aged between 13 to 17 years.
|Age Range of Facebook Users||Percentage share of all FB users|
Source – Statista 2023
Here are 10 Tips to help you get your Facebook Group Strategy to Work:
1. Building your coach’s Facebook group
The first and obvious step to go for is to build your Facebook Group.
Set-up your Facebook Group following these simple instructions provided by Meta after you create the artwork for it.
To create the artwork you must first create your personal statement so that you know how to present yourself. Fill in the blanks below…
Then go to Canva.com, register for free, and pick one of the Facebook profile header templates.
Create a simple header like this…
2. Filling your Facebook group
Spend time in other groups
Spend ‘quality’ time in other people’s Facebook groups. Quick disclaimer – make sure you read the Group Rules first or you will get kicked out of the groups – don’t follow my advice blindly, always follow the rules. So pick your strategies based on what the groups you chose allow.
Here’s how to make sure it works for you. (You’ll need roughly 45 mins to 1 hour daily)
Make sure that the banner on your personal profile says what you do and links to your own Facebook community. Use a profile photo that attracts attention – a red or yellow background will often stand out on Facebook. Complete your personal profile with links to your business and your own Facebook group.
Make a list of 10 groups that contain your target audience.
(read the rules before you join and check how many new daily posts they have – the more active the better. You want to aim for groups with 10 new daily posts or more)
Make a schedule of the activities of these groups.
They may have mixer Mondays, freebie Fridays or throwback Thursdays. Make sure you know when these posts are coming out and go to those groups on those days when they are most active and you can post information about your business if it is allowed.
Visit the groups based on your schedule. When there, post freebies (in the form of pdfs or a free session), search topics and answer relevant questions, and engage on other people’s questions.
Keep track of which groups are producing the most leads and the best quality ones and spend more time there. If this is not easy to gauge don’t worry, just do more of what seems to be working.
3. Growing your audience on FB
In order to grow your audience on your Facebook personal profile, you need to connect to more people. Whether you’re connecting with people you’ve networked with at networking events or people you met online, it’s all good. Try not to connect to people you don’t know however, you’ll come across as spammy.
4. Pick a good name
In order to make sure your Facebook Group is found in searches, you need to give it a relevant name. Fancy brand names and smart plays on words don’t work.
Your group has a much higher chance of being found if it’s called ‘Become happier and find your freedom’ than if you call it ‘The Spread Your Wings Community’.
You can use fancy names in the group header to Brand it – but the actual name of the group needs to contain keywords. This will allow you to add people organically. They will find you in Facebook Search and ask to join your group.
5. Run ads to a page and/or group
Facebook doesn’t allow you to run ads directly to your group, however, there are different ways to promote it.
6. Ask them to join after they download your freebie
You can run ads to your page and then manually invite people to join your group. Or you can run ads to a freebie, and as soon as they receive the download (or on the download thank you page) they get invited to your Facebook Community.
Another simple way to promote it is by putting it in your linktree link on Instagram or any other social media platform. Talk about and promote your community. Share screenshots of how you’re supporting people and tell them what’s happening inside on your FB profile.
8. Run challenges
You can give people a reason to join your group by running Challenges or free training sessions. Be careful though, you don’t want to be doing so much that people have no reason to buy from you. A good way to understand what kind of content to offer free training about is to ask yourself “What do my prospects need to know in order to be ready to buy from me?”.
You can create content galore around the answers to this question without ever compromising your sales.
9. What to do when they join
Engage with questions
One of the most obvious things you need to do to engage is to ask questions. You should periodically – ideally weekly – ask questions that people want to answer. Here are some examples…
– If you could have dinner with a famous person (living or dead), who would you choose?
– What’s your favorite movie to watch over and over again?
– What’s your favorite season of the year?
– What’s the wildest thing you’ve ever done?
– What’s the best advice you’ve ever received?
– What’s a bad habit you had that you’ve been able to overcome?
– What’s your favorite food of all time?
– What are three items on your bucket list?
– What’s your favorite thing about yourself?
– What’s the weirdest thing in your closet?
– If you had to guess what people appreciate you the most, what would you say?
– If you could be a part of a family on any TV show, which family would you choose?
– What’s your biggest pet peeve when it comes to social media?
– What’s an activity that you do not find fun at all?
– What’s your favorite color to wear?
– What’s your favorite type of dessert?
– What’s the worst lie you ever told as a kid?
– If we were in the middle of a zombie apocalypse, who are three people you’d want on your team?
– If you were an ice cream flavor, what would it be?
– What’s your favorite song to sing in the shower?
10. Learn about hand-raisers
Hand raisers are questions too, but they’re a little different to the light questions I listed above. A hand raiser is used for marketing research or visibility purposes (often both), it’s when you ask your audience a question to understand if they’re interested in something.
For example: “I’m creating a free pdf guide about how to get rid of your limiting beliefs – drop an emoji below if you’d like a copy”
Asking hand-raisers in your group will help you gauge what they’re interested in and what free and paid content you should be creating.
Another important part of your Facebook Group dynamic is testimonials. This IS the content that will get coaching clients. Without this, your results might take time to come. (In fact, if you don’t have these, your group will need a lot of hands-on training and presence from your end to make sales.) Testimonials are important and will help you reduce the need for selling. They will attract people who want the same results effortlessly.
You also want to create training videos that help prepare people for when you make your offer. They should loosely cover the following topics.
– 3 things they need to know to be ready to buy
– 3 things that address the 3 top objections you hear the most on discovery calls (time, money, resources…)
On the video, you also need to invite people on a call. It’s very important that you do. Promote 1 thing only however and guide everyone to the same call to action. Ideally, a discovery call, if not a proven sales page that you know converts (if you’re not selling 1:1)
Want to learn more ways to get more paying coaching clients using online and offline coach marketing strategies?
Check out the in-depth guide…