I collated this social scheduling tools showdown because as a content marketer, I have jumped from tool to tool over the years as they get bigger and better. I need to be as active as possible on Social Media and I understand the frustration that sets in every time I need a new tool. Posting often helps me make sure that my content get seen by my audience.

After checking out about 10 social scheduling tools I have shortlisted the most comprehensive ones for a range of prices: MeetEdgar, Hootsuite, Post Planner and Buffer.

The verdict – there is no such thing as a perfect social media posting tools; there is only the right tool for you. I have taken a couple of months to assess the best social scheduling tools on the market and have summarised all the information below to help you take a quick, yet well-informed decision.

Hootsuite goes first because it’s the one I have used the longest. It is not the cheapest but has one of the cheapest entry points

What I love about Hootsuite:

It supports automatic Instagram Scheduling.

It has a free Plan which includes 3 social profiles, 1 user and Basic Scheduling       

I also like the Chrome Plugin which allows you to schedule on-the-go

Common but Important Features:

Posting is easy. You can post to multiple platforms at once.

You can see the Scheduled posts in a calendar format

You can edit scheduled posts

You can schedule around 100 posts at one go in the queue

You can user RSS posting

Some very nice reporting options that can, however, get pricey.

Platforms supported:

Facebook | LinkedIn | Instagram | Twitter | Google+ | Youtube | WordPress

Pricing:

Free for 1 user and 3 Social Platforms

$19.99 for 10 Social Profiles – 1 User

$49.99 for 20 Social Profile – 1 User

$99 upwards for Teams and Enterprise

Ideal for you if:

You’re just starting out.

You don’t like buying without testing

You have a small budget

Need to be very active on Instagram

Bulk Scheduling

You want a tool that is easy to use

You need reporting

Buffer is a good option and it also has a free option with 10 Social Media Platforms

What I love about Buffer:

It supports automatic Pinterest Scheduling. (as well as Instagram)

It has a free Plan which includes 5 social profiles (1 per platform), 1 user with Basic Scheduling       

I also like the Chrome Plugin which allows you to schedule on-the-go

Common but Important Features:

Posting is easy. You can post to multiple platforms at once.

You can see the Scheduled posts in a calendar format

You can edit scheduled posts

You can schedule only 10 posts at one go in the queue for the free option. (paid options are comparable to Hootsuite)

You can user RSS posting but not on the free account

Bulk scheduling

Platforms supported:

Facebook | LinkedIn | Instagram | Twitter | Google+ | Youtube | WordPress

Pricing:

Free for 1 user and 5 Social Platforms (1 of each)

$10 for 10 Social Profiles – 1 User

$99 for 25 Social Profiles – 1 User

$99 upwards for Teams and Enterprise

Ideal for you if:

You’re just starting out.

You don’t like buying without testing

You have a small budget

Need to be very active on Instagram and Pinterest

You don’t really need analytics on the cheaper accounts. (you get analysts on the $99 account)

MeetEdgar is a fantastic tool at a higher price point

What I love about Meet Edgar:

It recycles content

It allows you to categorise evergreen content so you can re-post automatically with control

I also like the Chrome Plugin which allows you to schedule on-the-go

It starts from $49 per month payable yearly.

Common but Important Features:

Does NOT support Instagram or Pinterest only LinkedIn, Twitter and Facebook. This is the reason why this one is not my favourite.

Posting is easy. You can post to multiple platforms at once.

You can see the Scheduled posts in a calendar format

You can edit scheduled posts

You can schedule only up to 100 posts at one go in the queue for the first tier option.

You can user RSS posting but not on the free account

Bulk scheduling

Platforms supported:

Facebook | LinkedIn  | Twitter

Pricing:

Free for 1 user and 5 Social Platforms (1 of each)

$49 for 10 Social Profiles – 1 User – Payable yearly at $588

Ideal for you if:

You’re not looking for a free option

You’re looking for a tool that will save you more time in the long run

You want a very reliable tool

You want to repost content over time

You want a tool that is easy to use

Post planner is also a good tool similar to Meet Edgar but lower price point

What I love about Postplanner:

It recycles content

It allows you to categorise evergreen content so you can re-post automatically with control

It lets you search content from the web and rates it to give you a good idea of how engaging it was

Common but Important Features:

Does NOT support Instagram or Pinterest.

Posting is easy. You can post to multiple platforms at once.

You can see the Scheduled posts in a calendar format

You can edit scheduled posts

You can schedule only up to 100 posts at one go in the queue for the first tier option.

You can user RSS posting but not on the free account

Bulk scheduling

Platforms supported:

Facebook | LinkedIn  | Twitter

Pricing:

$9 for 10 Social Profiles and 100 posts daily – 1 User – Payable monthly

$19 for 25 Social Profiles and 250 posts daily – 4 Users – Payable monthly

$49 for 50 Social Profiles and unlimited posts daily – 7 Users – Payable monthly

Ideal for you if:

You’re not looking for a free option

You’re looking for a tool that will save you more time in the long run

You want to repost content over time

You need help getting ideas and finding engaging content

Have you made your mind up yet? Which social scheduling tool will you use? Leave a comment below.