Digital Strategy

Digital Strategy encompasses a large selection of platforms and tools available to today’s online marketer.

From organic social media marketing to paid advertising and SEO – digital marketing is indispensable in today’s marketing toolbox.
In this blog we mostly deal with digital marketing strategies that benefit online entrepreneurs. Of course, any business can benefit from online marketing however online businesses need to be even more savvy in this field.
In this section of our blog we cover digital marketing strategies for online entrepreneurs, online coaches, and similar service-based businesses.

Here are some examples of the content you’ll find in this section of our blog …

Website Traffic and SEO
GDPR compliance and digital marketing
Social Media Strategies for More Website Traffic
Tools to Generate More Business from Your Website
How to get More Enquiries from your Website
You’ll find these articles especially useful if you’re in your first 1 to 3 years of business and are looking to create a steady stream of leads for your business.
If you’re a fast-mover and prefer to talk instead of reading, book a call here and let’s talk about your digital marketing strategy

Digital Marketing for Life Coaches – Ultimate Guide for 2023

You can be a digital marketing guru, but booking life coaching clients is an art form in itself – which should not be hard or pushy. It requires a strategy that balances client struggles and desires, and filters out those who are not open to your approach and methodologies.  Digital Marketing for life coaches is just as much about filtering out those that are not a match, as it is about attracting the ‘right’ people to your discovery calls…

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How To Attract Coaching Clients

Attracting coaching clients is not hard when done well. If you’re wondering how to attract coaching clients because you have tried and failed before, you probably made one of the mistakes we’re going to explore in this article.
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How to find and choose your life coach keywords

You’ve probably heard this many times, and I’m gonna put it on this page one more time (because it’s crucial when looking for those profitable life coach keywords)…

Before you attempt any form of marketing, make sure you understand the struggles you resolve and how your audience perceives this problem. If you can also describe your ideal client and their behaviors, you’re onto a strong start. But after all the assumptions, it’s time for a reality check.

And the only way to get real in coach marketing is Keyword Research.
There is literally no other way of getting real-time data when you’re starting out, other than Keyword Research.

Keyword research will tell you EXACTLY what people out there are looking for in relation to what you offer. It will show you what words they’re using and what they are looking to buy, what they think they need, and by what name they call what you offer…

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Effective Marketing Messaging for Coaches

You’re shouting your message to the world and few (if any) are responding. What’s wrong?
It can be a number of things, perhaps you didn’t go deep enough when you created it, or you just felt like you need to be similar to a competitor.
Maybe you hesitate to be you or just need to do a bit of digging to find what makes you unique.

Messaging is everything…

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Why is lead generation for business coaches different?

As a business coach you need to generate leads in your business like any other business, but shaking your behind on Tik Tok might be out of bounds for you because being seen as an authority is what gets you hired.

You also need to be able to convey that you can build, and indeed have built a successful business – the proof of your skills should be reflected in your business.

How can you generate leads whilst also building authority and success for your business?…. Read More

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Why your coach marketing isn’t working + 3 things that will land you a sale today

You’ve probably been binge-watching hours of youtube and clicking on every Facebook ad or IG Reel that promises to give you amazing coach marketing tips – or a magic bullet strategy(why not! 🤦‍♀️).You might have also already spent half a fortune on half a dozen courses where you were thrown into a group with another 50 coaches and overwhelmed with content that didn’t work for you.So it might be apt to ask – do you still believe there is a solution that will work for you?Hope you still do, because I can assure you there is. And I’m gonna break down a few things you can do to see results from your coach marketing in the short term:(whilst also dispelling a few myths)

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Marketing Coaching: 3 Common Pitfalls to Avoid

Marketing coaching is probably the hardest thing about building an online coaching business. Once you have your coaching certification and you’re on your own, it can be really hard to find the right strategy to help you start from scratch.

Most business coaches online work with coaches in every stage of business but have forgotten how hard it is to start with zero resources and little online marketing knowledge.

It can be discouraging to try everyone’s strategies and not see them work for you – but it’s not your fault.

It happens because the strategies they’re selling are not right for your business stage…. Here’s are 3 pitfalls and how to tackle them for success:

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