Digital Strategy

Digital Strategy encompasses a large selection of platforms and tools available to today’s online marketer.

From organic social media marketing to paid advertising and SEO – digital marketing is indispensable in today’s marketing toolbox.
In this blog we mostly deal with digital marketing strategies that benefit online entrepreneurs. Of course, any business can benefit from online marketing however online businesses need to be even more savvy in this field.
In this section of our blog we cover digital marketing strategies for online entrepreneurs, online coaches, and similar service-based businesses.

Here are some examples of the content you’ll find in this section of our blog …

Website Traffic and SEO
GDPR compliance and digital marketing
Social Media Strategies for More Website Traffic
Tools to Generate More Business from Your Website
How to get More Enquiries from your Website
You’ll find these articles especially useful if you’re in your first 1 to 3 years of business and are looking to create a steady stream of leads for your business.
If you’re a fast-mover and prefer to talk instead of reading, book a call here and let’s talk about your digital marketing strategy

marketing messages for coaches

Effective Marketing Messaging for Coaches

You’re shouting your message to the world and few (if any) are responding. What’s wrong?
It can be a number of things, perhaps you didn’t go deep enough when you created it, or you just felt like you need to be similar to a competitor.
Maybe you hesitate to be you or just need to do a bit of digging to find what makes you unique.

Messaging is everything…

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How to create your Signature Coaching Program

It probably won’t happen in your first week of business, nor in the second or third. But by the time you’re in the second year of business, you’ll be able to notice some patterns that can help you create the coveted Signature Coaching Program.

And as soon as you notice patterns in the way you coach, you should definitely start drafting your Signature Program because, by default, you can charge more for this…

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Surefire way to find the right life coaching niche

Finding the right life coaching niche can be hard. Some new coaches find this so hard that they just decide not to, others don’t realize how important this is. (in spite of the fact that every ‘guru’ out there says it’s really important – because it is)…

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[2022] How to price your coaching services

There are various ways to pick your pricing. Ideally, you should pick the highest price you can sell for, but pricing is more complex than that. When we talk about money it brings up our money baggage’, there’s a lot of unseen mindset baggage we carry around and the stuff around money is quite nasty when it rears its head.

As coaches, we feel that we’re selling ourselves – like we are the product so this can really play on our minds….

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How to start the right coaching business for YOU

Starting the right coaching business for you, is not the easiest thing to do, especially when it’s your first business or the first time you’re working for yourself. There can be many pitfalls but if you get your foundations right – you’ll be ok.

Build the right coaching practice by exploring your experience and your passions

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Can I be a coach without certification?

Let’s start with the main question here – Can you be a coach without certification? Do you really need a qualification to coach or not?

“It depends”

Coaching online is not very easy to regulate. However certain countries will require you to have a qualification to even call yourself a coach or offer services in their country. And admittedly I completely agree with that. But it’s also near impossible to regulate online.

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The workings of a successful online coaching business

When you first become a coach nobody tells you that you now need to also become an entrepreneur and business person to build a successful online coaching business. You become a coach to help others, to leave an impact on other people’s lives, and suddenly realize that you lack the entrepreneurial know-how to take this off the ground.

Somehow a lot of coaches go all the way to getting their coaching qualification without looking this problem in the face – until it hits. You either make money from your coaching business or you’ll have to go back to that corporate job you hated so much!

How am I going to help others if they cannot find me and they don’t know how life-changing my services are?

Before you help others, you have to learn to help yourself.

Before you change other people’s lives, you have to change your own….

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Why is lead generation for business coaches different?

As a business coach you need to generate leads in your business like any other business, but shaking your behind on Tik Tok might be out of bounds for you because being seen as an authority is what gets you hired.

You also need to be able to convey that you can build, and indeed have built a successful business – the proof of your skills should be reflected in your business.

How can you generate leads whilst also building authority and success for your business?…. Read More

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Why your coach marketing isn’t working + 3 things that will land you a sale today

You’ve probably been binge-watching hours of youtube and clicking on every Facebook ad or IG Reel that promises to give you amazing coach marketing tips – or a magic bullet strategy(why not! 🤦‍♀️).You might have also already spent half a fortune on half a dozen courses where you were thrown into a group with another 50 coaches and overwhelmed with content that didn’t work for you.So it might be apt to ask – do you still believe there is a solution that will work for you?Hope you still do, because I can assure you there is. And I’m gonna break down a few things you can do to see results from your coach marketing in the short term:(whilst also dispelling a few myths)

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How to sell coaching services online

there is a model for every coach, including you – as long as you pick the right one for you and your business you will steadily move towards your goals.

One thing I wish these ‘guru coaches’ said more often is that ‘the best model is the one that fits YOU best’.

But in order to pick the best one for you – you need to know your options.

So here’s a list of the various options available to you to sell coaching services online.

(spoiler alert, it’s very different to selling face to face coaching)

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