Digital Strategy

Digital Strategy encompasses a large selection of platforms and tools available to today’s online marketer.

From organic social media marketing to paid advertising and SEO – digital marketing is indispensable in today’s marketing toolbox.
In this blog we mostly deal with digital marketing strategies that benefit online entrepreneurs. Of course, any business can benefit from online marketing however online businesses need to be even more savvy in this field.
In this section of our blog we cover digital marketing strategies for online entrepreneurs, online coaches, and similar service-based businesses.

Here are some examples of the content you’ll find in this section of our blog …

Website Traffic and SEO
GDPR compliance and digital marketing
Social Media Strategies for More Website Traffic
Tools to Generate More Business from Your Website
How to get More Enquiries from your Website
You’ll find these articles especially useful if you’re in your first 1 to 3 years of business and are looking to create a steady stream of leads for your business.
If you’re a fast-mover and prefer to talk instead of reading, book a call here and let’s talk about your digital marketing strategy

How to get on Podcasts

How to get on Podcasts

Getting on podcasts (especially if you’re a beginner) is not easy.

It takes time and effort.
But it’s totally worth it.

Free exposure, free audience growth and the potential for further collaboration are well worth the effort, so don’t give up.
Here are the 4 essential steps to integrate into your marketing to-do list so you get interviewed on Podcasts…

Read More

How To Attract Coaching Clients Without Depending on Social Media

There are many successful coaches who built their coaching empire without social media.

As time goes by this is becoming more common – coaches are getting fed up with the constant algorithm changes. We got into this business to help people not to watch hours of video training every month just to keep up with how often we should be posting where.

Some social media (especially automated) is a healthy part of a wider strategy but used on its own as a core strategy, social media is a one-way road to burnout.

You will reach a time when you can get around 2 clients a month on social with 10 to 15 hours a week.

But this is not scalable.

This is why you need marketing strategies that are not social and help you build a source of leads that is sustainable and scalable.

Read More

Branding for Coaches: The Coach’s Guide to Magnetic Personal Branding [2023]

Branding is not your logo or your brand colors. That is how your brand is expressed and identified, but your brand is so much more than that. Branding for coaches is a special category of branding – a coach needs to build a personal brand in order to become more appealing and make their competition irrelevant. A personal brand is all-encompassing.

Creating a personal brand for coaches means catching the essence of the person in every touchpoint of their coaching business. Sounds complicated, but it’s easy to do if you follow this step by step process:

Read More

10 Ways Coaches Use Email Marketing To Get Clients

Did you know that 50% of people buy from marketing emails at least once per month?

Email marketing is one of the best ways to get clients for coaches. In this article, we talk about how to build an email list, design your lead magnet, send an autoresponder, and create a warm-up sequence. Read More…

Read More

Executive Coach Marketing

In this article, we delve into the most effective marketing strategies for executive coaches, including content, public speaking, and online advertising. READ MORE

Read More

Digital Marketing for Life Coaches – Ultimate Guide for 2023

You can be a digital marketing guru, but booking life coaching clients is an art form in itself – which should not be hard or pushy. It requires a strategy that balances client struggles and desires, and filters out those who are not open to your approach and methodologies.  Digital Marketing for life coaches is just as much about filtering out those that are not a match, as it is about attracting the ‘right’ people to your discovery calls…

Read More

How To Attract Coaching Clients

Attracting coaching clients is not hard when done well. If you’re wondering how to attract coaching clients because you have tried and failed before, you probably made one of the mistakes we’re going to explore in this article.
… Read More

Read More

How to find and choose your life coach keywords

You’ve probably heard this many times, and I’m gonna put it on this page one more time (because it’s crucial when looking for those profitable life coach keywords)…

Before you attempt any form of marketing, make sure you understand the struggles you resolve and how your audience perceives this problem. If you can also describe your ideal client and their behaviors, you’re onto a strong start. But after all the assumptions, it’s time for a reality check.

And the only way to get real in coach marketing is Keyword Research.
There is literally no other way of getting real-time data when you’re starting out, other than Keyword Research.

Keyword research will tell you EXACTLY what people out there are looking for in relation to what you offer. It will show you what words they’re using and what they are looking to buy, what they think they need, and by what name they call what you offer…

Read More