Digital Marketing for Coaches

Online Marketing for Coaches encompasses a number of strategies that are key to generating leads in a coach’s business and keeping the business healthy, profitable, and growing.

These strategies often include SEO, Social Media Marketing, Online Pay-Per-Click Ads, and simple online funnels. (to name a few)

Picking the wrong marketing strategies that don’t match your business stage (and personality) could end up burning through your funds so quick that you’ll have to return to your 9 to 5 – and we don’t want that!.

Staying in the game long enough to make it work is key in any business.

This blog category is designed to help you build a good understanding of how digital marketing works for coaches. It also covers other important topics such as matching your strategy to your business stage and personality. So that it feeds your business instead of sapping it of precious cash flow and positive energy.

The content answers topics and questions like…

Marketing for Coaches – The Definitive Guide for 2023
Get Coaching Clients
How do I get my first paying coaching clients?
How do I generate leads consistently?
How do I use SEO in my coaching business?
How do I sell coaching online?
How do I market my life coaching business?
Content Marketing for Coaches
SEO for Life Coaches

You’ll find these articles especially useful if you’re in your first 1 to 3 years of business and are looking to create a steady stream of leads into your business. But don’t want to spend 10 hours a week on social media.

If you’re a fast-mover and prefer to talk instead of reading, book a call here and let’s talk about your digital marketing strategy

10 Ways Coaches Use Email Marketing To Get Clients

Did you know that 50% of people buy from marketing emails at least once per month?

Email marketing is one of the best ways to get clients for coaches. In this article, we talk about how to build an email list, design your lead magnet, send an autoresponder, and create a warm-up sequence. Read More…

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Executive Coach Marketing

In this article, we delve into the most effective marketing strategies for executive coaches, including content, public speaking, and online advertising. READ MORE

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Digital Marketing for Life Coaches – Ultimate Guide for 2023

You can be a digital marketing guru, but booking life coaching clients is an art form in itself – which should not be hard or pushy. It requires a strategy that balances client struggles and desires, and filters out those who are not open to your approach and methodologies.  Digital Marketing for life coaches is just as much about filtering out those that are not a match, as it is about attracting the ‘right’ people to your discovery calls…

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How To Attract Coaching Clients

Attracting coaching clients is not hard when done well. If you’re wondering how to attract coaching clients because you have tried and failed before, you probably made one of the mistakes we’re going to explore in this article.
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How to find and choose your life coach keywords

You’ve probably heard this many times, and I’m gonna put it on this page one more time (because it’s crucial when looking for those profitable life coach keywords)…

Before you attempt any form of marketing, make sure you understand the struggles you resolve and how your audience perceives this problem. If you can also describe your ideal client and their behaviors, you’re onto a strong start. But after all the assumptions, it’s time for a reality check.

And the only way to get real in coach marketing is Keyword Research.
There is literally no other way of getting real-time data when you’re starting out, other than Keyword Research.

Keyword research will tell you EXACTLY what people out there are looking for in relation to what you offer. It will show you what words they’re using and what they are looking to buy, what they think they need, and by what name they call what you offer…

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Effective Marketing Messaging for Coaches

You’re shouting your message to the world and few (if any) are responding. What’s wrong?
It can be a number of things, perhaps you didn’t go deep enough when you created it, or you just felt like you need to be similar to a competitor.
Maybe you hesitate to be you or just need to do a bit of digging to find what makes you unique.

Messaging is everything…

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Why is lead generation for business coaches different?

As a business coach you need to generate leads in your business like any other business, but shaking your behind on Tik Tok might be out of bounds for you because being seen as an authority is what gets you hired.

You also need to be able to convey that you can build, and indeed have built a successful business – the proof of your skills should be reflected in your business.

How can you generate leads whilst also building authority and success for your business?…. Read More

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Why your coach marketing isn’t working + 3 things that will land you a sale today

You’ve probably been binge-watching hours of youtube and clicking on every Facebook ad or IG Reel that promises to give you amazing coach marketing tips – or a magic bullet strategy(why not! 🤦‍♀️).You might have also already spent half a fortune on half a dozen courses where you were thrown into a group with another 50 coaches and overwhelmed with content that didn’t work for you.So it might be apt to ask – do you still believe there is a solution that will work for you?Hope you still do, because I can assure you there is. And I’m gonna break down a few things you can do to see results from your coach marketing in the short term:(whilst also dispelling a few myths)

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Marketing Coaching: 3 Common Pitfalls to Avoid

Marketing coaching is probably the hardest thing about building an online coaching business. Once you have your coaching certification and you’re on your own, it can be really hard to find the right strategy to help you start from scratch.

Most business coaches online work with coaches in every stage of business but have forgotten how hard it is to start with zero resources and little online marketing knowledge.

It can be discouraging to try everyone’s strategies and not see them work for you – but it’s not your fault.

It happens because the strategies they’re selling are not right for your business stage…. Here’s are 3 pitfalls and how to tackle them for success:

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