Marketing for Coaches

Marketing for Coaches encompasses a number of strategies that are key to generating leads in a coach’s business and keeping the business healthy, profitable, and growing. Whether you work online or offline, the most effective strategies are likely to be digital marketing strategies, for coaches.

These strategies often include SEO, Social Media Marketing, Online Pay-Per-Click Ads, and simple online funnels. (to name a few)

Picking the wrong marketing strategies that don’t match your business stage (and personality) could end up burning through your funds so quick that you’ll have to return to your 9 to 5 – and we don’t want that!.

Staying in the game long enough to make it work is key in any business.

This blog category is designed to help you build a good understanding of how digital marketing works for coaches. It also covers other important topics such as matching your strategy to your business stage and personality. So that it feeds your business instead of sapping it of precious cash flow and positive energy.

The content answers topics and questions like…

Marketing for Coaches – The Definitive Guide for 2023
Get Coaching Clients
How do I get my first paying coaching clients?
How do I generate leads consistently?
How do I use SEO in my coaching business?
How do I sell coaching online?
How do I market my life coaching business?
Content Marketing for Coaches
SEO for Life Coaches

successful marketing strategies for caoches

how to get coaching clients

Podcast episode about marketing for coaches

Marketing for coaches can often feel like navigating through a maze…

You know you have the expertise and passion to help others, but getting your message out there… that’s another story.

The world of marketing seems so vast and complex.

Social media algorithms are ever-changing, you hate the idea of spamming people with direct DMs and a sleazy sales pitch, and don’t even get me started on Facebook Ads!

But here’s the truth – effective marketing for coaches doesn’t have to be an uphill battle.

You just need the right strategies in place, at the right business stage.

webinars: powerhouse strategy for knowing, selling, and growing. multifaceted impact, immediate sales, website audience, authority, and collaborations.

Capitalizing on Free Coaching Calls to Market your Coaching Business

In the realm of coaching, one strategy has proven to be a game-changer – offering free 15-30-minute coaching calls. 

Demonstrating value upfront and building trust with potential clients without pushing them towards immediate purchase decisions can help you land your first clients.

It also puts you in a great position to understand what your clients are looking for and why. This can help you create better coaching packages that sell more easily.

Scheduling Tools: Making Your Life Easier

To effectively manage these free consultations, you need reliable tools like Calendly. Calendly simplifies scheduling by allowing interested individuals to book appointments based on your availability while preventing double bookings or schedule conflicts.

If you’re planning virtual meetings (which are becoming increasingly popular), platforms such as Zoom offer user-friendly interfaces and features including video recording capabilities which could come in handy for reviewing past sessions or sharing insights with prospective customers later on.

Your Free Coaching Sessions

Your goal during these no-cost consultations should be to make prospects feel understood, valued, and excited about the possibility of working together.

Start off by asking open-ended questions that encourage dialogue about their goals and struggles this not only gives valuable insight but also helps build rapport right from the start.

The next step is providing actionable advice related specifically to their current challenges this shows your expertise while demonstrating a genuine willingness to help regardless of whether they end up becoming a paid client or not.

But beware it’s a fine balance between a laser session that turns into a client and one that doesn’t. It’s important that you know exactly what you’re upselling them to, otherwise, you could end up wasting A LOT of valuable time which you could otherwise spend marketing.

how to get coaching clients

Building a Coaching Brand through Social Media Engagement

Social media platforms can be a valuable resource for marketing your coaching business until you build a stronger long-term strategy (like SEO, podcasting or Launching).

By utilizing social platforms strategically, you can start building a brand presence and share valuable content with your audience.

You can share content that resonates with your target audience on these channels. This is also the perfect place engage in conversations around topics relevant to your expertise.

Marketing inside Facebook Groups for Client Acquisition

Facebook groups, specifically, used to hold immense power when it comes down to acquiring new clients. By creating a group focused on the area you specialize in as a coach, you attract ideal clients who have a genuine interest in what you offer.

Groups are not as easy to engage as they used to be mostly due to algorithm changes, however, if you have time to invest this might be one to try. 

Utilizing YouTube for Audience Engagement

Moving over from social networking sites like YouTube, we find another platform brimming with possibilities, especially if visibility among prospective customers tops the priority list.

Being the second-largest search engine in the world after Google itself, having a presence there certainly increases the chances of being found by those seeking advice related to your areas of expertise.

Like SEO And Podcasting, YouTube is a platform that offers discoverability – the opportunity for new people to find you easily.

Creating videos packed with actionable tips and insights doesn’t just drive traffic to your website or blog, but also gives a sneak peek into the benefits of enrolling in your coaching sessions. To make sure your video gets the attention it deserves, consider using SEO optimization tools. This helps you craft catchy titles, descriptions, and tags for every upload, further boosting engagement and algorithmic ranking on the site.

Remember, fostering strong connections with viewers involves more than just posting great content. Interacting in the comments section of your videos, answering queries, thanking for feedback, and sparking interesting conversations goes a long way in

Harnessing Referrals for coaches

Referral marketing is a potent strategy that can help you grow your coaching business with minimal effort. The power of referrals lies in the trust and credibility they bring, making them an effective way to reach potential clients.

Your satisfied clients are likely already sharing their success stories from your coaching sessions. By encouraging this word-of-mouth promotion, you’re tapping into an organic form of advertising that resonates deeply with prospective clients.

Cultivating a Referral Mindset Among Clients

To maximize referrals as a growth tactic, it’s crucial to cultivate a referral mindset among your existing client base. This means delivering such exceptional experiences during each coaching session that clients feel compelled to share about it within their networks.

You could consider adding personalized attention or surprise bonuses into your services – anything that exceeds expectations so profoundly referring others becomes almost second nature for satisfied customers.

Creating A Rewarding Referral Program

Incentivizing loyal customers through structured referral programs can also be highly beneficial. Offering tangible rewards like discounts on future sessions or even free additional consultations depending upon what aligns best with your business model and target audience preferences can encourage more people to refer others.

The key here is simplicity – make sure the process is straightforward enough for anyone interested in participating while maintaining clear communication regarding reward structures.

Leveraging Testimonials To Encourage Referrals

Testimonials serve as social proof validating the effectiveness of your coaching methods, thereby boosting confidence amongst potential referrers. You might choose to feature testimonials prominently across various touchpoints such as websites, emails, brochures, etc.

Ensure these testimonials reflect diverse aspects including specific outcomes achieved, transformational journeys experienced, or simply praise for excellent service delivery. After all, nothing encourages new sign-ups quite like hearing how much other folks have benefited from similar offerings.

Marketing your coaching practice through Content Creation – first, become an authority!

The key to becoming a trusted authority in your coaching business lies within the content you create. By producing insightful and valuable material, you demonstrate your expertise while building credibility with potential clients.

Publishing comprehensive articles or even authoring a book can greatly enhance this perception of authority. These platforms allow coaches to share their knowledge on various topics related to their niche, thus establishing themselves as industry experts.

Guest Posting and Podcast Opportunities

To further extend the reach and visibility of your coaching business, consider guest posting on other blogs that align with your field. This strategy not only exposes you to wider audiences but also strengthens credibility among peers in the industry.

Finding suitable blogs for guest posts involves identifying popular sites relevant to your niche which accept such contributions. Once identified, craft an engaging pitch outlining how sharing unique insights could add value for the readership.

In addition, hosting your own podcast opens up networking opportunities while solidifying your position as a thought leader within the community. Audience engagement is crucial, so be sure to offer practical exercises and resources to help listeners overcome common mindset blocks faced by many aspiring successful coaches. HARO offers opportunities to contribute extensive articles showcasing your expertise.

  • Becoming an active participant in podcasts is another effective way to establish yourself as an expert in the field and attract ideal clients interested in investing time to listen to what you have to say. Start researching shows that resonate strongly with both your prospective interests and challenges, then draft compelling pitches highlighting specific aspects of coaching that would be beneficial to the audience’s listening experience.
  • Diversify your marketing efforts to include the creation of high-quality educational materials using different mediums to build trust and connections with potential customers. Demonstrate a wide array of talents and proficiencies to distinguish yourself from the competition.
  • Leverage the power of digital media to engage directly with the ears of those who already show interest in your area, offering them invaluable information that they’re willing to spend time absorbing. It’s like having a one-on-one conversation without the constraints of traditional advertising methods, limiting your

The Importance of Mindset Work in Building Success

Success in your coaching business isn’t just about the perfect marketing plan or a flawless sales funnel. It’s also significantly influenced by your mindset as a business owner.

Mindset work is all about nurturing positive beliefs and thought patterns that fuel success while weeding out limiting ones that could be stunting growth.

digital marketing for life coaches

Tackling Common Mindset Blocks

There are several common mindset blocks coaches often encounter on their journey to build successful businesses. Imposter Syndrome – feeling like you’re not good enough despite clear evidence of competence – is one such block. This can lead to crippling self-doubt if left unchecked.

Perfectionism – striving for an impossible standard of flawlessness leading to procrastination or fear of failure – is another prevalent block among coaches looking to grow their practices.

Busting Through Imposter Syndrome

To conquer imposter syndrome, start by acknowledging its existence without judgment. Recognize it’s something even highly accomplished individuals grapple with from time to time. TED Talks offers some enlightening talks on dealing with this issue effectively.

Celebrate each achievement no matter how small they may seem and surround yourself with supportive people who remind you of your worth when doubt creeps in.

Fighting Perfectionism

In overcoming perfectionism, embrace the concept of ‘good enough’ rather than aiming for absolute perfection, which usually leads nowhere but stress. Psych Central provides practical tips for combating these tendencies.

Create realistic goals instead of setting unattainable standards; doing so will reduce pressure while keeping motivation levels high.

Nurturing A Growth Mindset For Business Expansion

A crucial part of developing healthy mindsets involves fostering a growth mentality where abilities are seen as malleable through dedication and hard work. Carol Dweck’s book “Mindsetter Journal: Change Your Mind And Transform Your Life” delves into the details of why adopting this attitude plays a significant role in achieving personal and professional milestones.

Remember, maintaining productive mentalities doesn’t only benefit you personally; it also positively impacts the way

Attracting coaching clients instead of chasing them

Here’s the strategy that took my coaching business to 6 figures after the above strategies gave results in fits and starts – and I’ll also explain what was happening.

1. Authority matters before everything

Authority matters a lot for coaches, therapists and similar service-based businesses. If your audience doesn’t trust you from the onset, you will not get any requests or enquiries.

2. You need core content before social media and beyond it

Every great coach creates great content. If you’re not creating great content, you’re not growing your audience and authority. Both are key to your business’s stability and success.

The 3rd and most important key is your packages. If your audience, packages and content are aligned, then you will sell without any effort.

3. Pick a business model

Pick a business model.
No matter how big you want to grow, you need to start with the foundations. But the foundations you set will decide whether you can scale or not. So work with a strategist and business mentor at this early stage of the business to make sure you’re well-set for success.

If you’re looking to create strong business foundations and get your coaching business fully booked as soon as possible, book a call here and let’s talk about your coaching practice and marketing strategy.

— About the Author:

about the author: stephanie fiteni

Hi, I’m Stephanie, a Digital Marketing Coach and Business Mentor for Coaches. I’m the creator of the Profitable Content Marketing Method™ and host of the Profitable Online Coaching Podcast. I help coaches generate more leads and clients through organic and paid marketing whilst helping them build a business that makes good money with ease. My clients get fully booked with just a handful of enjoyable marketing hours per week!
I have over 15 years of experience building businesses, growing website traffic, writing blogs, creating social media campaigns, launching group programs and generating leads for my 1:1 practice. As well as ranking articles, videos, and podcasts on the first page of Google. I also managed the content and web dev team in my agency for over 10+ years.
I can teach you how to create content that will convert your visitors into discovery call bookings, every time. Let’s Talk


Executive Coach using laptop

FAQs in Relation to Marketing for Coaches

How do I market myself as a coach?

Marketing yourself as a coach involves showcasing your expertise through quality content, making that content ‘findable’ through SEO and other strategies, offering free coaching calls and discovery calls and leveraging referrals from satisfied customers.

How do I advertise my business coaching?

You can advertise your business coaching through content creation like writing articles or publishing books. Also, consider guest posting on relevant blogs and appearing on podcasts to reach new audiences.

What does a marketing coach do?

A marketing coach helps businesses identify their target audience, develop effective strategies for reaching them, improve their brand visibility, and ultimately increase sales. They provide guidance based on industry best practices and personal experience.

Need one?
Book a free discovery call here

How to do marketing as a life coach?

To market yourself as a life coach, focus on building an authentic brand that resonates with your target audience. Utilize SEO and Instagram so people can find you. Offer free sessions to showcase value upfront, create valuable content consistently, and leverage client referrals.


Mastering marketing for coaches can seem daunting, but it’s all about having the right strategies.

If you’re ready to revolutionize your coaching business, consider booking a free clarity session here at I can help you figure out which effective marketing strategies you should be using for your niche at your business stage.

Your journey towards a successful online coaching business begins here!

How To Attract Coaching Clients Without Depending on Social Media

There are many successful coaches who built their coaching empire without social media.

As time goes by this is becoming more common – coaches are getting fed up with the constant algorithm changes. We got into this business to help people not to watch hours of video training every month just to keep up with how often we should be posting where.

Some social media (especially automated) is a healthy part of a wider strategy but used on its own as a core strategy, social media is a one-way road to burnout.

You will reach a time when you can get around 2 clients a month on social with 10 to 15 hours a week.

But this is not scalable.

This is why you need marketing strategies that are not social and help you build a source of leads that is sustainable and scalable.

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Branding for Coaches: The Coach’s Guide to Magnetic Personal Branding [2023]

Branding is not your logo or your brand colors. That is how your brand is expressed and identified, but your brand is so much more than that. Branding for coaches is a special category of branding – a coach needs to build a personal brand in order to become more appealing and make their competition irrelevant. A personal brand is all-encompassing.

Creating a personal brand for coaches means catching the essence of the person in every touchpoint of their coaching business. Sounds complicated, but it’s easy to do if you follow this step by step process:

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10 Ways Coaches Use Email Marketing To Get Clients

Did you know that 50% of people buy from marketing emails at least once per month?

Email marketing is one of the best ways to get clients for coaches. In this article, we talk about how to build an email list, design your lead magnet, send an autoresponder, and create a warm-up sequence. Read More…

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Executive Coach Marketing

In this article, we delve into the most effective marketing strategies for executive coaches, including content, public speaking, and online advertising. READ MORE

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Digital Marketing for Life Coaches – Ultimate Guide for 2023

You can be a digital marketing guru, but booking life coaching clients is an art form in itself – which should not be hard or pushy. It requires a strategy that balances client struggles and desires, and filters out those who are not open to your approach and methodologies.  Digital Marketing for life coaches is just as much about filtering out those that are not a match, as it is about attracting the ‘right’ people to your discovery calls…

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How To Attract Coaching Clients

Attracting coaching clients is not hard when done well. If you’re wondering how to attract coaching clients because you have tried and failed before, you probably made one of the mistakes we’re going to explore in this article.
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How to find and choose your life coach keywords

You’ve probably heard this many times, and I’m gonna put it on this page one more time (because it’s crucial when looking for those profitable life coach keywords)…

Before you attempt any form of marketing, make sure you understand the struggles you resolve and how your audience perceives this problem. If you can also describe your ideal client and their behaviors, you’re onto a strong start. But after all the assumptions, it’s time for a reality check.

And the only way to get real in coach marketing is Keyword Research.
There is literally no other way of getting real-time data when you’re starting out, other than Keyword Research.

Keyword research will tell you EXACTLY what people out there are looking for in relation to what you offer. It will show you what words they’re using and what they are looking to buy, what they think they need, and by what name they call what you offer…

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Effective Marketing Messaging for Coaches

You’re shouting your message to the world and few (if any) are responding. What’s wrong?
It can be a number of things, perhaps you didn’t go deep enough when you created it, or you just felt like you need to be similar to a competitor.
Maybe you hesitate to be you or just need to do a bit of digging to find what makes you unique.

Messaging is everything…

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Why is lead generation for business coaches different?

As a business coach you need to generate leads in your business like any other business, but shaking your behind on Tik Tok might be out of bounds for you because being seen as an authority is what gets you hired.

You also need to be able to convey that you can build, and indeed have built a successful business – the proof of your skills should be reflected in your business.

How can you generate leads whilst also building authority and success for your business?…. Read More

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