Digital Marketing for Coaches

Online Marketing for Coaches encompasses a number of strategies that are key to generating leads in a coach’s business and keeping the business healthy, profitable, and growing.

These strategies often include SEO, Social Media Marketing, Online Pay-Per-Click Ads, and simple online funnels. (to name a few)

Picking the wrong marketing strategies that don’t match your business stage (and personality) could end up burning through your funds so quick that you’ll have to return to your 9 to 5 – and we don’t want that!.

Staying in the game long enough to make it work is key in any business.

This blog category is designed to help you build a good understanding of how digital marketing works for coaches, and how to match your strategy to your business stage and personality – so that it feeds your business instead of sapping it of precious cash flow and positive energy.

The content answers questions like…

Marketing for Coaches – The Definitive Guide for 2022
How do I get my first paying coaching clients?
How do I generate leads consistently?
How do I use SEO in my coaching business?
How do I sell coaching online?
How do I market my life coaching business?

You’ll find these articles especially useful if you’re in your first 1 to 3 years of business and are looking to create a steady stream of leads into your business without spending 10 hours a week on social media.

If you’re a fast-mover and prefer to talk instead of reading, book a call here and let’s talk about your digital marketing strategy

Why is lead generation for business coaches different?

As a business coach you need to generate leads in your business like any other business, but shaking your behind on Tik Tok might be out of bounds for you because being seen as an authority is what gets you hired.

You also need to be able to convey that you can build, and indeed have built a successful business – the proof of your skills should be reflected in your business.

How can you generate leads whilst also building authority and success for your business?…. Read More

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Why your coach marketing isn’t working + 3 things that will land you a sale today

You’ve probably been binge-watching hours of youtube and clicking on every Facebook ad or IG Reel that promises to give you amazing coach marketing tips – or a magic bullet strategy(why not! 🤦‍♀️​​).You might have also already spent half a fortune on half a dozen courses where you were thrown into a group with another 50 coaches and overwhelmed with content that didn’t work for you.So it might be apt to ask – do you still believe there is a solution that will work for you?Hope you still do, because I can assure you there is. And I’m gonna break down a few things you can do to see results from your coach marketing in the short term:(whilst also dispelling a few myths)

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How to sell coaching services online

there is a model for every coach, including you – as long as you pick the right one for you and your business you will steadily move towards your goals.

One thing I wish these ‘guru coaches’ said more often is that ‘the best model is the one that fits YOU best’.

But in order to pick the best one for you – you need to know your options.

So here’s a list of the various options available to you to sell coaching services online.

(spoiler alert, it’s very different to selling face to face coaching)

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Marketing Coaching: 3 Common Pitfalls to Avoid

Marketing coaching is probably the hardest thing about building an online coaching business. Once you have your coaching certification and you’re on your own, it can be really hard to find the right strategy to help you start from scratch.

Most business coaches online work with coaches in every stage of business but have forgotten how hard it is to start with zero resources and little online marketing knowledge.

It can be discouraging to try everyone’s strategies and not see them work for you – but it’s not your fault.

It happens because the strategies they’re selling are not right for your business stage…. Here’s are 3 pitfalls and how to tackle them for success:

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CRM for Coaches: 7 Top Tools and Strategies for 2022

The acronym CRM means Customer Relationship Management system. It is a list of names and contacts and info about each client. It acts as a repository for your prospect and client information.

It’s therefore a place where you log and monitor prospects, discovery calls, sales, client onboarding, client progress, and any follow-up required during any of these stages of your client lifecycle.

How do I pick the right CRM for Coaches?

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