Best coaching websites

Best life coaching websites 2023 (with tips of what will work for your site)

As a coach, authority is key to building a successful practice. You need the best life coaching website you can get in order to create the right impression and position yourself as a market leader.

Here are 3 best coaching websites in 2023 to inspire you:

1. Marie Forleo’s Life/Business Coaching Website –

If you’re an online coach, chances are Marie Forleo is a familiar name. One of the first coaches to take the internet by storm, Marie Forleo started off as a life coach then turned business coach. She built her empire on one program called B-School, using one piece of quality content per week (MarieTV on youtube) to build her audience.

Today she is worth around $14 Million and has enrolled over 66,000 students in her signature program B-School.

Her website has some winning traits.

Photography and video

Marie’s photography and video are crisp and clean. I love the black and white dress which makes it look chic and simple. A good way to get clear photography like this is to go for a studio shoot where you plan the colors you wear and pick a simple backdrop color that matches your website. Or you could work it out in reverse (which is what I did) use various backgrounds during your shoot and then pick the one that looks best on your site later.

The use of video is great, but Marie has a team of developers and if you’re DIYing your website you want to be careful of video because it can really slow down your website.

Simple navigation

I love the 4 simple navigation buttons. Marie has kept everything including her business really simple. One course and one marketing strategy (blog + video). You need nothing more.

Effective websites are simple. The internet is a place full of distractions, the fewer distractions you have on your website, the longer people will stay.

I know it’s hard to leave certain info out – but you can make good use of your footer to add additional information there.


Best life coaching websites


  1. Gabby Bernstein’s Coaching/Digital Products website –

    Although Gabby doesn’t do 1:1 coaching she sells membership and courses, as well as a number of digital products and books. Her website is a great example of a site that helps audiences find their way easily, even when you sell a number of digital products (which as a coach is something you should aim for)

    Gabrielle Bernstein is an author, speaker, and podcast host. Her website is great because once again we have simple navigation. It’s more challenging for Gabby as she has more things to offer than Marie Forleo but she has still managed to keep her navigation simple.


    It makes a great example for those who offer digital products alongside their coaching or masterminds. Her menu organizes the free resources in one page and her products. Because she knows the amount of stuff on offer can be overwhelming she has added the button ‘New? Start Here’ – a great option for those who have many offers. It helps you get people into your funnel and helps them get to know you slowly, whilst staying in your orbit.

    best website navigation for coaches

    About Page

    I also love the way Gabby uses her About Page. One thing a lot of coaches miss out on is selling on their About page. Your ‘About Me’ page will be the second most visited page on your website (or even the top page) this is why you cannot afford to leave out your call-to-action. This age should introduce you in a way that helps them understand how you can help them and then guides them to the next step.

    I love Gabby Bernstein’s about page because she leverages this to the full. She introduces herself well, brings in her personal story, and also throws in a number of things you can buy to get to know her work better.

    It’s followed by nicely organized products and training options with clean and simple call-to-action buttons. Love it.



  1. Mari Smith ‘s Coach, Agency and Speaker Website –

    Mari Smith is a Facebook specialist, not exactly a coach though she does plenty of teaching. You’ll find her website very inspiring if you’re working on your life coaching website, especially if you also work with corporates or are an author/speaker. She is known as the ‘Queen of Facebook’ and a leading expert in Facebook marketing strategies. In spite of all that, she still has a great website with a blog. She still works on getting organic leads from search engines because they’re easier and cheaper than FB marketing.

    Because it helps to use SEO and Social Media marketing together – they give your business more resilience and various sources to get leads.

    But let’s talk about her website.

    Once again a winner for simple navigation. I love two things about this site. How she introduces herself in the statement on the homepage (see below) and also the fact that she offers a freebie right coaching website design
    This worked very well for me in the past. I grew my email list organically from SEO by doing this, although now my priority has shifted to selling high-ticket and group coaching from my site so I’ve changed this to a discovery call link. (and it’s working really well). I also like the simplicity of Mari’s homepage and the fact that if you scroll all the way down through her homepage you get an offer to jump on her email list. I like this so much you might see this pop up on my site.

Are you inspired by these amazing coach websites?
Looking to create or improve your own?

Get the special offer, book yourself in for a free website analysis at


Building a great coaching website can be hard, especially if you’re starting from scratch.
Before you build a new website, you need to have some idea or elements of a Brand.
Pick a simple 3-colour scheme, take some professional photos and you’re well on your way – is the most common advice.
But first, you need to put a few things in place, in the right order…

In order to prepare yourself and your business to create a great website you need to have these 6 in place:


1. Great Coaching Websites Require Clarity Around Your Core Values, Mission, Personality

The first step to creating a strong brand is knowing yourself – and why you do what you do. I know, not as easy as it sounds – but…

As a coach building a personal brand, knowing yourself is everything.

However, all is not lost if you don’t know yourself yet. I come across a lot of coaches that are a little confused at first. Newly qualified but with little clarity on what is to come next.

Worry not, as a new coach the best place to start is the real you.

Chances are that you decided to become a coach after a coach or experience changed your life for the better. So go back to the reasons why you became a coach. Think of the transformation you went through and the transformation you want to take people through.

If you didn’t go through this you can still find out what makes you, you, and build on that.


coaching websites that work

Ask yourself these questions…

– What do I like doing?
– What do people say I’m good at?
– How do I like to be perceived?
– What do people say are my strengths?
– What kind of person is my potential client looking for?
– Why did I decide to start coaching? What’s my Mission?
– What are my core values? What do I believe about what I do and what will I not compromise on?

In order to build an authentic personal brand, you need to know who you are and why you do what you do. Once you get clear about this everything else will be easier.



2. Great on-brand Photography makes Great Coaching Websites


The most important thing that will make or break your site is your photography.

Find a photographer who will give you the style of photography you’re looking for.

For example: if you want a natural look, find a photographer who isn’t big on photoshop and works more on getting a good natural picture than tweaking in post-production. And take pictures in your own work environment and home.

If you want a professional/corporate look go for a photography studio that can give you the right backdrop. Consider also hiring a place or a hotel room to take pictures that have the right lighting/backdrop you’re looking for.

If you don’t have a budget find a friend with a good camera and ask them to take some pictures in exchange for a free lunch. Or buy a selfie stick and upgrade your phone.

Start where you are and work your way up from there. You can get good results with any of the above approaches, if you do it yourself it will take more time. But you can also find someone on Fiverr to clean up your pictures for the price of a coffee.

on brand website photography

3. The Core of your Brand is the Core of Your Website

Now that you have your photography and your values ironed out, you want to clarify your Brand colours and logo.

For your website to look good, it’s really important that you get the colours right. So think about your colour schemes.

You can take one of two approaches.

Just pick your favourite colours from your wardrobe and the backdrops available for your photography. Keep it to only 3 or 4 complementary colours and take it from there. You can explore colour schemes using this generator like to pick your colours.

Get a logo first then base your photography and web colours on the colour scheme fo the logo. Or base the logo colours on the colours you picked for your photoshoot. I highly recommend getting a professional designer for this – ask them to create the colour scheme for you. If you don’t have a big budget, make this your priority. Getting a professional logo and colour scheme together will make everything much easier. (make sure your logo designer gives you the HTML colours of your scheme so you can pop them into your website template.)



create your website branding


4. Decide on the Right Platform – (Website Platform not Coaching One)

There are many easy-to-use platforms out there that will have you set up in no time. However, if you want to get search engine visibility using SEO go for WordPress (and I highly recommend this because as you’ll soon find out getting leads with ads and social media is very expensive – you’ll spend a lot of time and money) 

A self-hosted WordPress site will give you all the control you need and also allow you to expand into courses easily in the future. There are many plugins that can turn your basic WordPress site into a subscription site, so getting one will set you up for whatever changes you will need in the future.

By self-hosted I mean that you buy your own hosting and have WordPress installed on it so that you can easily edit it from the dashboard. If you’re interested in DIY-ing a WordPress site check this out.

WordPress sites also have the potential to add a blog to your site, this will give you a place to organize your blogs, podcasts and any other media you produce. This will allow you to rank in search engines when people are looking for people like you.

There are many other platforms that allow easier creation of a website but none of them will give you the long term flexibility and visibility that WordPress does (at least not in May 2022 when this was written).



5. Clarity Around What You’re Selling and How You’re Selling it

The next important part of the website is your navigation, and if you’re not clear about what you’re selling and how you’re selling it, this part will be confusing. So make sure you outline 2 or 3 coaching packages that you’re satisfied with before starting on this.

Then go ahead and draft your menu.

You want to have these basic pages at least:

Home Page
Services/Coaching Packages


Testimonials (if you don’t have many – add what you have to the coaching packages page)
Contact Page


In fact, you want to ideally have as few pages in your menu as possible – without leaving anything important out. For instance, if you’re a speaker or have a podcast those should also be easy to find in your menu.


website goals


5. Pick a Goal for Your Coaching Website


Before you start building your pages and deciding what goes where decide what your main goal will be. This is key to getting a website that actually turns visitors into clients. First, pick one main goal.

Do you want people to…

-Download your freebie
-Book a discovery call
-Buy a $37 mini-course


Once you decide what you want them to do make sure that every page is designed to push the visitor one step closer to doing that.

But before you pick your goal, make sure you’ve thought it through. Your main goal should be your shortest way to generate income.

Getting people on your list might be the wrong goal for you if you’re just starting selling 1:1, you want discovery calls to close a sale.

Getting people on your list would be the right goal if you have a proven email sequence that sells your program through email.

So think it through and pick the best money-generating goal. Don’t make your website a glorified business card – build a money machine instead.


6. Write your copy first.


And the last tip is – something you should’ve done earlier. 


Well after you’ve considered all the above – values, menu, services etc. you’re in a position to write the copy. As you can see in the example below by copywriter Kira Hug, writing your copy before booking your photography can be really effective.


So write your copy before you book a copywriter.
Once your menu is drafted and your copy is ready it will be so much clearer as to what photography you need.

So if at all possible create your website elements in the following order for better results:


Core Values/Mission
Outline Packages




Website Pages

You also don’t want to forget to SEO your website. As a coach, you will be spending a lot of time creating content and you want to make sure this doesn’t disappear in the 24-hour vortex of social media.

So you want a website where all your content is stored for people to find when they search on Google. And in order to get found you need SEO.

The best time to create an SEO strategy is before you design your menus. It takes a long time to learn SEO on your own, so my advice is to work with a professional.

If you’re interested in having a chat to see if website consultancy
or coaching is right for you – book a free discovery call here



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———————— About the Author: Stephanie Fiteni


Stephanie Fiteni | Blog CoachHi, I’m Stephanie – Marketing Coach and Business Mentor for Coaches.
Creator of the Profitable Content Marketing Method™ and Host of The Profitable Online Coach Podcast.

I help coaches generate more leads and clients through their blogs, websites, and content, whilst creating smart marketing systems to repurpose content and become wildly visible without the overwhelm.

My clients get fully booked with just a handful of marketing hours per week.

I have over 20 years’ experience creating websites, writing blogs that convert and ranking websites on the first page of Google.

I’ve also managed the content team in my own marketing agency for over 10 years running organic social media marketing campaigns on all the major platforms,
and Facebook and Google ads, for hundreds of small business owners and service providers.

can teach you how to create content that will convince your audience to book your discovery calls every time. Let’s Talk



FAQ’s About Coaching Websites:


How to design an engaging and user-friendly website?

Designing an engaging and user-friendly website involves creating a visually appealing layout, using intuitive navigation, and incorporating clear calls-to-action to guide visitors through your content.

What best practices for website layout and navigation should I follow?

Website layout and navigation should be clean and organized, with a logical menu structure. Ensure that visitors can easily find information, and keep the design consistent throughout your site.


How to choose the right website hosting provider?

Research hosting providers, considering factors like reliability, security, scalability, and customer support. Popular options include Bluehost, SiteGround, and HostGator.

How do I write an effective ‘About Me’ page for my coaching website?

An effective ‘About Me’ page should introduce you, highlight your qualifications, and share your passion for coaching. It is also an opportunity for selling so make sure your most visited page on the website clearly states how and why people work with you – a testimonials or two wouldn’t hurt either.

How do I learn how to write compelling website copy?

To create compelling content, focus on providing value, addressing your target audience’s needs, and using a clear, authentic voice. Consider the problems your coaching services can solve.


What are the essential elements of a successful coaching website?

Essential elements include a homepage that clearly conveys your services, an ‘About Me’ page, a blog section for sharing insights, and a contact page. Testimonials and a services page are also beneficial.


Do I need to SEO my website?

Yes if you want to be discovered and get more mileage out of the content you will create anyway, use SEO strategies. Learn keyword research, optimize on-page elements, create high-quality content, build some backlinks, and ensure your website loads quickly.

Which is the best platform for building a professional coaching website?

WordPress, Wix, and Squarespace offer user-friendly tools for creating professional coaching websites. The best platform for SEO and finding support is currently WordPress. Wix and Squarespace are trying hard to catch up but still haven’t.

How do I integrate online call scheduling on my website?

Use appointment scheduling software like Calendly, Oncehub or Acuity Scheduling, and embed their scheduling widgets on your site. This makes it easy for clients to book appointments.