Does your coach website pass the Google test?
I hate social media
Give me a coach website I can control and I’m a happy bunny
But social media notification overwhelm fries my brain and I end throwing in the towel
The worst part is that I don’t trust it
Social Media platforms will make changes and we have no control over them
I don’t know what the next Facebook or Instagram update will bring
I remember when FB Groups became Business Pages and we all lost our followers overnight – Facebook didn’t care about our businesses
This is why I want at least half of my traffic and leads to come from Google and other search engines
Your website should be doing the heavy lifting in your marketing
It’s not just a business card
In spite of what some coaches may tell you, you need a website if you want to be trusted as a professional in your industry.
Would you hire a coach who doesn’t have a coach website?
Would you consider hiring someone who ranks first for their coaching niche in Google?
The reason most people don’t work on ranking their coach website is that they’re not willing to pay high SEO prices
or feel overwhelmed by the amount of information on the internet – there’s enough o keep you watching training videos for days, weeks, even months…
BUT ALL THE VIDEOS OUT THERE LEAVE ONE IMPORTANT DETAIL OUT —
IT’S NOT ONE-SIZE-FITS-ALL
What’s worked for her is not gonna work for you, so stop trying to reverse-engineer the competition (your websites are probably not competing with each other in search engines anyway)
I’ve put together a quick digestible list to help you get started to understand how Google sees your site
so here’s how Google is assessing your coach website…
#1. COACH WEBSITE HOME PAGE
Google expects to find a good picture of who you are here.
Think short snippets
Links to your website’s best bits
Proof that your website is active – not a cemetery.
It also wants to see great people linking back to you. Relevant links that help the Google Bot understand what you do & who you do it for. Like an article on Thrive Global that links back to you with the words Wellness Coach for Busy CEO’s
#2. COACH ABOUT PAGE
Google doesn’t expect great things from this page but your WEBSITE VISITORS DO
(and Google is watching how people behave on your website) This will be the second most-visited page on your coach website.
Think the first conversation with a new coaching prospect you’d love to work with.
Your personal story should take centre stage.
What your coaching offers need to be clear.
Add links to your services/sales pages to tempt people to find out more…
#3. COACH WEBSITE SERVICES AND SALES PAGES
Don’t worry about SEO-ing these pages – they will likely never rank. Google wants to rank informative and educational pages first. So go all-in on your best sales copy here
It’s all about persuasion
Keep it short and to the point
Get your visitors to click on that ‘BOOK YOUR DISCOVERY CALL BUTTON’
#4 YOUR BLOG A.K.A MEDIA HUB ON YOUR COACH WEBSITE
Just because you produce a lot of videos on Facebook Live and Youtube doesn’t mean you’re building a legacy – especially not in Google’s eyes
You spend so much time creating videos, long social media posts, podcasts, stories etc…Collect all of these on your website, in your media hub
DON’T LET YOUR CONTENT DISAPPEAR INTO SOCIAL MEDIA OBLIVION…
Collect your best videos on your coach website
Transcribe them into blog posts (so Google can actually find them, understand them and serve them to your audience)
Publish your long social media posts on your blog/Media Hub
Organise them into categories people and bots can understand
GIVE GOOGLE A REASON TO THINK THAT…
- your coach website is active
- your marketing is alive and well
- you have something valuable to share with your audience
How did your website do?
CONGRATULATIONS if your website passed the test!
If not, don’t worry – every piece of content you create is an opportunity to improve the way search engines perceive you
What’s the first improvement you will make?