coaching packages

How to charge more for your coaching packages

We’ve all seen coaches in our same line of work charge thousands for similar coaching packages to ours. How do these people manage to charge so much? Often they get great results, but you do that too for your clients, right?  If you’re getting good results for your clients you’re in the best possible position to raise your coaching fees too. Just follow the steps below…

How to raise your prices if you’re a life coach, wellness coach or any other type of coach:


1. Change your audience to raise your coaching fees

In order to be in a position to charge more, you need to target a sector of your potential clients that will easily invest the money. So if you intend to raise your prices, you need to look at the kind of clients you have and whether they can easily afford you if you raise your prices. If the answer is no, then you need to look elsewhere. Pick a target audience that has the cash-flow to pay you. So if you’re a start-up coach you may want to work with more established businesses or niche down to a market where start-ups often attract good initial investment and have the funds to pay you.

2. Match your target audience to your strengths so you can charge more

Make sure that your target audience is a good match for your strengths. Their biggest need has to be your strongest asset. This will make you more valuable to them. It will also make it easier to sell your coaching because it’s your natural strength and you’re at ease in it.

3. Position yourself as an expert in your field

In order to build a loyal well-paying client base for the long term, you need to be known for what you do. You need to be the go-to expert in your niche. In order to become the expert in your niche, you need to have a clear plan to boost your visibility in those places where your ideal client hangs out. You do this by:

Blogging is an easy way to share your expertise and start helping clients out. By doing this you show them that you know your work and you can help them.

You want to get speaking gigs and/or podcasts or Facebook live interviews. Being interviewed positions you as an expert in your field.

Online Visibility
Stay visible online, your audience needs to get to know you before they can trust you. If they can trust you and know you’re an expert in your field, price is not an issue anymore. (especially if you did point 1 and 2 above really well) Make sure you keep all your videos, blogs etc on a blog on your website, this is a place where people will come to get to know you.


Share testimonials
The easiest way to convince people that you know what you’re doing is by letting others say how good you are. Get testimonials from your happiest clients and share them all over – social, website, anywhere you can without being sleazy.

coaching fees
Still scared of raising your prices?
  1. Change the way you calculate your fees

Create packages that are easy for you to deliver and feel super valuable to your clients. Find a happy medium where you can treat all your clients like VIPs and yet not kill yourself with too much work. 


Raising your prices should allow you to work less and deliver more value in your coaching packages. It should give you the bandwidth to raise the quality of your client’s experience without falling down the imposter syndrome trap of adding a lot of stuff to your packages to justify the new pricing. When you raise your prices, you also need to be aware of imposter syndrome, so try to control the urge to pack more stuff into your packages.


Ultimately, underneath it all, for this to work you need to be confident in your expertise and make that expertise visible to your audience.

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  1. Ivan @

    It is about providing value before you sell. They need to know that you can give them what they want before you ask them for anything. And they need to decide on their own that you are the right person for it.

    1. Stephanie

      Yes, focusing on making sure your audience has no doubt that you can deliver what you promise

  2. Bizepic

    I agree. You can really find the people who are willing to pay you premium prices if you have a premium service to begin with.

  3. Ivan

    It is about introducing as many touchpoints as possible. This will convince people to work with you. You need to do this so you can find people in your niche who really needs your service.

    1. Stephanie

      Yes but only the touchpoints that matter and you can manage efficiently – better focus on doing one thing well first than spreading yourself too thinly

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