Marketing for health coaches: 3 tips to attract more clients
Marketing for health coaches does not follow the rules of mainstream marketing. Health professionals require a strong reputation focused on trustworthiness.
By 2025 the Health coaching industry will be worth $8.8 billion.
The demand for health coaches is growing and will keep growing year after year.
So why do some coaches do well and others not so much?
The secret is in their marketing.
Marketing for health coaches does not follow the rules of mainstream marketing. Even those with marketing experience can find it a hard nut to crack.
Health coaches need to build a strong reputation focused on trustworthiness in order to thrive. (and sorry for the spoiler but this is not built by wiggling around on TikTok or Instagram – the only thing that’ll do is burn you out).
Learn to blog.
You’ve probably seen many coaches use social media to build their business – but often selling through social media means messaging people who follow you on social media and trying to sell them.
But as mentioned before, health coaches should be avoiding this. As a health coach, your reputation is key to getting clients to trust you and work with you. Therefore you need to avoid marketing that has a negative effect on your reputation such as resorting to spammy marketing gimmicks and unsolicited outreach in the form of DMs or emails.
Here are 5 marketing tips for health coaches that will build trust in the long term and get you clients in the short term:
Marketing for health coaches starts with setting up a health blog
If you don’t own a health and wellness blog yet, you need to set one up as quickly as you can. Got a WordPress site? If you do, this should be relatively easy. If you don’t have a WordPress site this might be your chance to get a better website and start using a WordPress site. The sooner you change your technology the sooner you will see traction – and if you’re going to start selling your coaching services, it’s time you start treating your coaching practice like a real business. And this might entail some investment.
WordPress sites are currently the cheapest option to build a highly-optimized website that ranks on the first page on Google.
And Google traffic is the main reason why you want to have a health and wellness blog. You also want to learn about how to create a strategy that will grow your website traffic fast so that it can start bringing you purchase-ready traffic.
Here are some quick health blog FAQs:
How often should I blog?
You should ideally blog twice per week or more. The faster you want to see results the more often you should blog.
How long should my blog posts be?
According to Hubspot blogs that are 2,200 to 2,500 words get more traffic. However, it all depends on how competitive your keywords are. Usually, your article just needs to be as long as or a little longer than the articles you’re competing with. I’ve ranked articles that were 350 words long.
How do I make sure my blog posts rank?
In order for your posts to rank, you need to SEO your website and also learn how to weave your keywords into your posts without triggering Google’s spam filters. Making your blog posts helpful really helps too – in August 2022 Google’s helpful content update changed the way Google ranks blogs. Helpful articles rank higher than any other piece of content – that’s amazing news for coaches because everything we write falls under helpful content.
Learn how to blog to nail your health coach marketing
Trust is built through strong, valuable core content which you post on your blog – social media is just the distribution and amplification channel. You want your audience to come to your website and jump on your email list because they love your content. For this to happen you need to create quality content. This can be in the form of blogs/articles or video (live or recorded). However, you want to make sure that what you’re producing is good quality.
So if you’re starting out you want to start writing articles and getting better at that. Video takes more time, money, and experience to produce quality. It’s possible, however, video is likely best left for when you can afford to outsource the editing and have a budget to buy a good camera and quality lighting.
So How do you write a great quality blog post?
1. Know your client struggles. Understand how your clients perceived their own struggles before they met you, and write about that.
Write like SEO doesn’t exist. Then add keywords when you’ve finished writing.
- Relate client stories and personal anecdotes and why not drop a testimonial every now and then? This will help you persuade your audience
- Speak directly to the reader – use “you” not them
- Create simple systems to get your creative juices running every week – such as writing at the same time, in the same place with the same music.
- Add a call to action. Invite them on that discovery call at the end of each blog post!
Health coaches need an email list to grow their client base
Grow your email list with a quality eBook. As a health coach, you’re bound to have something your audience would love. For example, if you help women manage chronic illness, you probably know a lot about how the necessary dietary and lifestyle changes. You could create an eBook that walks them through why the dietary changes and just touch on the lifestyle changes.
Make it super actionable and make sure they get immediate benefits from the changes they implement. Help them understand why it is difficult to keep up these habits on your own. Offer a free discovery call to those who are serious about taking the rest of their life by the horns and tackling their health issues.
Your eBook needs to talk to those who are ready to take action – your audience is made of (in this case) women with chronic illness but your clients-to-be are those who both have the illness and are determined to fight it.
You can also sell eBooks, however, if your goal is to get people on your discovery calls, this will reduce the number of leads drastically. So keep it free and focus on getting those action-takers to book the call. The eBook should work hard at building your reputation. Add testimonials and details from your biography that position you as a great health coach to work with, the best match for people with chronic illness (or what it is you do).
Imagine you met someone who is your perfect ideal client in the street, how would you talk to them, what would you say to convince them to work with you without being pushy? That’s what goes in your eBook.
Email your list every week. though – don’t just grow it
Email your list
There will always be those who are not ready to buy, in your audience. Their pain is not strong enough to want to move forward now, or perhaps their life situation is not in the right place, yet.
You want to make sure to stay visible so that when they’re ready to work with a health coach, you’re there. Stay front of mind – You can do this by emailing your list regularly.
Encourage them to follow you on social media and ask them questions so they reply to you. Create engagement so that they feel like they know you. When they’re ready to buy, you’ll be considered as a possible answer to their struggles.
It may sound simplistic and you’ve probably heard all this before. However, if done correctly, an active blog and email list are all you need to build your coaching business from 0 to 6 figures.
Would you like help understanding how this could work for your health coaching, wellness, or therapy practice?
Book a free consult call here at stephaniefiteni.com/call