Marketing for coaching can include a number of strategies, depending on whether you’re seeing clients face-to-face, online, or both.

Most coaches use networking and social media as their main marketing mediums, however, there are many more ways to save time, build more effective lead generation and book a lot of clients.

These strategies include content marketing, SEO, referral leveraging, and much more… Read More

Marketing for health coaches does not follow the rules of mainstream marketing. Health professionals require a strong reputation focused on trustworthiness. As a health coach, your reputation is key to getting clients to trust you and work with you. Therefore you need to avoid marketing that has a negative effect on your reputation such as resorting to spammy marketing gimmicks and unsolicited outreach.

Here are 5 marketing tips for health coaches that will build trust in the long term and get you clients in the short term…

A  sales funnel for coaches can and will turn many of your website visitors into clients.

The more complex your funnel, the longer your funnel will take to convert into clients. This is why you need a 2 step funnel that converts fast. Lead generation is the lifeblood of your coaching business – getting it right (or not) will make or break your chances of success…

Branding is not your logo or your brand colors. That is how your brand is expressed and identified, but your brand is so much more than that. Branding for coaches is a special category of branding – a coach needs to build a personal brand in order to become more appealing and make their competition irrelevant. A personal brand is all-encompassing.

Creating a personal brand for coaches means catching the essence of the person in every touchpoint of their coaching business. Sounds complicated, but it’s easy to do if you follow this step by step process:

What is SEO (search engine optimization) and how does it work for life coaches?

SEO is search engine optimization, the craft of adding keyword-optimized content to your website so that it ranks first in the results for important searches on Google.  It’s a great strategy for life coaches to attract leads and clients to their website whilst also using the content to establish their authority. The SEO-ed content may be written like blogs and show notes or embedded videos from Youtube.

Most life coaches have a big heart and love what they do, they want to help everyone and that is great
(its also one of the reasons why I love working with life coaches)
But to attract life coaching clients who want to pay your prices, passion is not enough.

It can be quite demotivating when you keep having discovery calls with people who love what you do and want what you do but can’t pay for it.
Or people who don’t understand why they should pay you to help them.

Here are 3 tips to help you attract life coaching clients that are happy to pay your prices:

Is blogging something you’ve considered when picking a strategy to grow your email list?

Most would answer this question with a No!

>> They blog to become the go-to-expert in their field
>> They blog to grow their website traffic
>> They blog to nurture and convert their audience

But email doesn’t often come into it until the traffic has picked up.

Here are 10 ways to use blogs to grow your email list: 

As a coach, authority is key to building a successful practice. You need the best coaching website you can get in order to create the right impression and position yourself as a market leader.

Here are 3 best coaching websites in 2021 to inspire you:

Lead generation for coaches can feel easy in the beginning when you’re just booking slots to cover your training hours. But as soon as you start charging for your services it becomes harder to get people interested.

Often the problem is not your coaching.
It’s your clarity and your marketing skills – these are two things every new coach needs help with.
So how does lead generation for coaches work and how can you get the wheels turning for your coaching practice?

Here are 3 simple and highly effective lead generation tips for coaches….

Whether you’re looking to upgrade your current coaching website or create a new website for your coaching practice, the goal is one and the same…

To end up with a website for coaches that books those discovery calls and sells those programs.

Many coaches under-utilize their website, they see it as a place where they place information and leave it static. This is a big mistake. Your website can be the biggest lead generator or sales machine in your business.

Here’s how to equip your coach website so you get a fully booked coaching practice:

Niching is important because it will make your marketing 10x more effective. As an online coach, you need to make sure your target audience can single you out quickly. They need to understand that you can help them with their struggles in 3 seconds flat. The time it takes for them to follow you on social media or download that freebie and jump on your email list.

What’s the first step if you don’t know how to pick your coaching niche?

Lead magnets can come in many shapes and forms, however over many years working with coaches I have identified 3 best lead magnets for coaches that really move the needle in terms of list-building…

Many coaches miss out on coach SEO because they don’t understand the value of ranking in search engines using coach SEO.
Imagine people looking for a coach like you, found you on the first page of Google, and booked a discovery call through your site?

It can be that easy – and it truly is.

SEO-ing your coach website is not hard.

Coach blogs come in many forms:
Coach blogs can be created in Blogger, hosted on Medium.com or Wordpress.org. It is ideal to host a blog on your own website because it is a very important part of your business. As a coach, your blog is central to your marketing strategy. It is the place where you build your authority and get discovery calls booked. 

You can have all the right things in place and still find it hard to get traffic, here are 5 things that may be slowing down your coach blog SEO and traffic growth:

Even if you don’t have an Ideal Client Avatar yet

You may be tempted to try all the tactics you’ve heard of at once, to get your first paying coaching clients – throw spaghetti at the wall and see what sticks (the old-fashioned way)

But this could spell disaster if you’re just starting out online

Your energy, motivation, and financial resources are limited

So you want to make sure you stay focused and invest time in a place that gives you a return as quickly as possible