Coaching Niche: How to pick the right one

Niching is important because it will make your marketing 10x more effective. As an online coach, you need to make sure your target audience can single you out quickly. They need to understand that you can help them with their struggles in 3 seconds flat. The time it takes for them to follow you on social media or download that freebie and jump on your email list.

What’s the first step if you don’t know how to pick your coaching niche?

Read More

3 Best Lead Magnets for Coaches in 2022

Lead magnets can come in many shapes and forms, however over many years working with coaches I have identified 3 best lead magnets for coaches that really move the needle in terms of list-building…

Read More

Coach SEO: Search Engine Optimisation Strategies for Coaches

Many coaches miss out on coach SEO because they don’t understand the value of ranking in search engines using coach SEO.
Imagine people looking for a coach like you, found you on the first page of Google, and booked a discovery call through your site?

It can be that easy – and it truly is.

SEO-ing your coach website is not hard.

Read More

Coach Blog: How to understand why yours is not generating traffic and leads

Coach blogs come in many forms:
Coach blogs can be created in Blogger, hosted on Medium.com or Wordpress.org. It is ideal to host a blog on your own website because it is a very important part of your business. As a coach, your blog is central to your marketing strategy. It is the place where you build your authority and get discovery calls booked. 

You can have all the right things in place and still find it hard to get traffic, here are 5 things that may be slowing down your coach blog SEO and traffic growth:

Read More

How to get your first paying coaching clients

Even if you don’t have an Ideal Client Avatar yet

You may be tempted to try all the tactics you’ve heard of at once, to get your first paying coaching clients – throw spaghetti at the wall and see what sticks (the old-fashioned way)

But this could spell disaster if you’re just starting out online

Your energy, motivation, and financial resources are limited

So you want to make sure you stay focused and invest time in a place that gives you a return as quickly as possible

Read More

7 lead generation tools every coach website needs

Building a website that looks and acts as a business card will not get you any clients. It’s terrible for lead generation. The money you spent will stay a sunk cost unless you take it to the next level by adding the right lead generation tools for your business.

Most websites can be adapted by adding funnels using third-party online software…

Read More

How to coach online: office, set, go!

I started to coach online over 6 years ago. Recently, I’ve seen so many coaches take the leap and go online. It’s great to see it shifting so fast, the international coaching community is certainly richer for it.

Unfortunately, though, I also see a lot of new coaches making mistakes, big mistakes, when setting themselves up. Taking a business online is never just a matter of moving things online, no matter what industry you’re in. It takes a shift in mentality and knowledge of new tools.

Read More

How to pick the right lead magnet idea for coaches

Picking the right lead magnet idea is key for the long term growth of your coaching business. Get it wrong and you can kiss future sales goodbye. Building a list of wrongly-matched individuals will put your business at a great disadvantage and it’s an epic waste of time. 

On the other hand, building the right email list will speed up the success of your online coaching business. The most important element is…

Read More

10 lead magnet ideas for coaches

Picking the right lead magnet ideas to grow your coaching business email list can be hard – if you’re struggling to pick the topic you should certainly listen to this.
But first, pick the type of lead magnet you want to create…

Read More

Should you add your coaching fees to your website?

Your coaching fees are a very important element of your business. They help clients understand whether you’re the right fit for them. They position you alongside competitors and change or improve perceptions.  

So isn’t it important to have your coaching fees on your website? Don’t clients want to see them?

Not always…

Here are some tips to help you decide whether it’s the right decision for you to put coaching prices on your website or not:

Read More

Life Coach Marketing: 8 Proven Strategies to Grow from Zero to 6 Figures

You may be able to bring about the most amazing life transformation to every person you coach, but unless you learn life coach marketing, your impact will fall short and your practice may not survive.

Marketing is a big part of life coaching, and doing it wrong might not only hurt your pocket, but it may also mean you have less time to coach because your marketing is too time-intensive.
In this comprehensive list of life coach marketing strategies, I also explain how to get it right and what to combine it with to make it more effective…

Read More

Blogging for coaches

As a Coach, blogging will help you get fully booked. Blogging, for coaches, is the best way to become known as an industry leader too.

Read More

Coaching Marketing: 3 lead sources to grow a resilient coaching business

You can get 50 leads a month and have a nice multi-six-figure coaching business but if all your leads come from the same platform, your coaching business is at risk.

I hear many coaches bragging that they managed to it 6 or 7 figures using only one strategy. Some claim to manage it completely organically through social media posts, dm’s and other forms of direct engagement on Facebook or Instagram, others say they built their business using Facebook ads.

They’re legit and, done right both can work, however, these two forms of lead generation are super high risk.

Read More

Marketing your coaching business online: The 4 Stages

Some coaches take to marketing like ducks to water, Others not so much

No matter how much or how little experience you have with marketing, marketing an online coaching business is a different kind of game. It’s unusual because the rules of B2B marketing apply even though most coaches sell to individuals not businesses.
(If you’ve not worked in B2B marketing, don’t worry, I’m gonna walk you through it.)

Read More

Niche Coaching: How to find a profitable coaching niche

We’ve all heard about niche coaching areas in the grapevine… One important factor that decides how successful a coach will be is the niche they pick

As a niched coach myself, I can guarantee this is true
It’s great for Social Media leads
Helps you raise your prices
And works wonders for your Google ranking too

But how can you pick the right niche and where do you begin?

Read More