Marketing for health coaches does not follow the rules of mainstream marketing. Health professionals require a strong reputation focused on trustworthiness. As a health coach, your reputation is key to getting clients to trust you and work with you. Therefore you need to avoid marketing that has a negative effect on your reputation such as resorting to spammy marketing gimmicks and unsolicited outreach.

Here are 5 marketing tips for health coaches that will build trust in the long term and get you clients in the short term…

Branding is not your logo or your brand colors. That is how your brand is expressed and identified, but your brand is so much more than that. Branding for coaches is a special category of branding – a coach needs to build a personal brand in order to become more appealing and make their competition irrelevant. A personal brand is all-encompassing.

Creating a personal brand for coaches means catching the essence of the person in every touchpoint of their coaching business. Sounds complicated, but it’s easy to do if you follow this step by step process:

What is SEO (search engine optimization) and how does it work for life coaches?

SEO is search engine optimization, the craft of adding keyword-optimized content to your website so that it ranks first in the results for important searches on Google.  It’s a great strategy for life coaches to attract leads and clients to their website whilst also using the content to establish their authority. The SEO-ed content may be written like blogs and show notes or embedded videos from Youtube.

Lead generation for coaches can feel easy in the beginning when you’re just booking slots to cover your training hours. But as soon as you start charging for your services it becomes harder to get people interested.

Often the problem is not your coaching.
It’s your clarity and your marketing skills – these are two things every new coach needs help with.
So how does lead generation for coaches work and how can you get the wheels turning for your coaching practice?

Here are 3 simple and highly effective lead generation tips for coaches….

Lead magnets can come in many shapes and forms, however over many years working with coaches I have identified 3 best lead magnets for coaches that really move the needle in terms of list-building…