Digital Marketing for Coaches Archives

How to coach online: office, set, go!

I started to coach online over 6 years ago. Recently, I’ve seen so many coaches take the leap and go online. It’s great to see it shifting so fast, the international coaching community is certainly richer for it.

Unfortunately, though, I also see a lot of new coaches making mistakes, big mistakes, when setting themselves up. Taking a business online is never just a matter of moving things online, no matter what industry you’re in. It takes a shift in mentality and knowledge of new tools.

How to pick the right lead magnet idea for coaches

Picking the right lead magnet idea is key for the long term growth of your coaching business. Get it wrong and you can kiss future sales goodbye. Building a list of wrongly-matched individuals will put your business at a great disadvantage and it’s an epic waste of time.

On the other hand, building the right email list will speed up the success of your online coaching business. The most important element is…

10 lead magnet ideas for coaches

Picking the right lead magnet ideas to grow your coaching business email list can be hard – if you’re struggling to pick the topic you should certainly listen to this.
But first, pick the type of lead magnet you want to create…

Should you add your coaching fees to your website?

Your coaching fees are a very important element of your business. They help clients understand whether you’re the right fit for them. They position you alongside competitors and change or improve perceptions.

So isn’t it important to have your coaching fees on your website? Don’t clients want to see them?

Not always…

Here are some tips to help you decide whether it’s the right decision for you to put coaching prices on your website or not:

Life Coach Marketing: 8 Proven Strategies to Grow from Zero to 6 Figures

You may be able to bring about the most amazing life transformation to every person you coach, but unless you learn life coach marketing, your impact will fall short and your practice may not survive.

Marketing is a big part of life coaching, and doing it wrong might not only hurt your pocket, but it may also mean you have less time to coach because your marketing is too time-intensive.
In this comprehensive list of life coach marketing strategies, I also explain how to get it right and what to combine it with to make it more effective…

Blogging for coaches

As a Coach, blogging will help you get fully booked. Blogging, for coaches, is the best way to become known as an industry leader too.

Coaching Marketing: 3 lead sources to grow a resilient coaching business

You can get 50 leads a month and have a nice multi-six-figure coaching business but if all your leads come from the same platform, your coaching business is at risk.

I hear many coaches bragging that they managed to it 6 or 7 figures using only one strategy. Some claim to manage it completely organically through social media posts, dm’s and other forms of direct engagement on Facebook or Instagram, others say they built their business using Facebook ads.

They’re legit and, done right both can work, however, these two forms of lead generation are super high risk.

Marketing your coaching business online: The 4 Stages

Some coaches take to marketing like ducks to water, Others not so much

No matter how much or how little experience you have with marketing, marketing an online coaching business is a different kind of game. It’s unusual because the rules of B2B marketing apply even though most coaches sell to individuals not businesses.
(If you’ve not worked in B2B marketing, don’t worry, I’m gonna walk you through it.)

Niche Coaching: How to find a profitable coaching niche

We’ve all heard about niche coaching areas in the grapevine… One important factor that decides how successful a coach will be is the niche they pick

As a niched coach myself, I can guarantee this is true
It’s great for Social Media leads
Helps you raise your prices
And works wonders for your Google ranking too

But how can you pick the right niche and where do you begin?