Getting on podcasts (especially if you’re a beginner) is not easy.

It takes time and effort.
But it’s totally worth it.

Free exposure, free audience growth and the potential for further collaboration are well worth the effort, so don’t give up. You should aim at making this part of your weekly marketing schedule. Read on to see the exact steps to follow if you want to learn how to get on podcasts…

Here are the 4 essential steps to integrate into your marketing to-do list so you get interviewed on Podcasts:

 

        1.    Get on the right podcasts: Identify them first

Getting on podcasts can be very time-consuming, this is why you need to make sure that you pitch the right ones. The right podcasts that will help you grow your coaching business are those that already have your audience.

Find podcasts that have the same audience as you but sell something different. For example, if you’re a fitness coach find podcasts about weight loss, nutrition, healthy living etc. Such a podcast would have an audience of people who might be considering working with a fitness coach – the fact that you’re not competing with the host is key.

 

 

        2.       Identify the best podcast topics

Once you have clearly identified the first 20 shows, it will be very clear to you what kind of audience you’re going to be dealing with.

Come up with 5 topics you can talk about. Create a summary of how you tackle the topic and how people benefit. Make sure that each topic has a CTA. What will you want the audience to do after you speak about this topic? Do you need to create a piece of content for them to access and get on your list? Will you be offering a free call?

 

 

     3.       Find the right podcast shows

Go to Apple Podcasts, Spotify or Google and search keywords for example if your audience is made up of start-ups search “start-up school” “for entrepreneurs” and similar keywords.

Evaluate every podcast in the following way:

1. Is it targeting the audience I want to reach?
2. Have all my topics already been covered?
  (if they cover similar topics or other topics from a similar perspective it’s a plus)
3. Do they normally take guests or are they only doing solo episodes?

If it’s a yes to all 3, it’s certainly worth a shot. You can also try pitching if they don’t normally take guests but it’s unlikely someone will change their podcast processes to start interviewing guests if that’s not what they normally do.

You might also want to try some well-known prestigious podcasts to build authority.
Make sure that you listen to some episodes before – at least 3 and especially episode Zero which is usually about what they talk about and why.

 

 

      4.   Create a one-sheet

Once you know your topics, create a 1 sheet that explains who you are.
A one-sheet is a single-page PDF that quickly shows the podcast host who you are as a speaker.

It should contain the following sections:

1. Your name and descriptor
2. Your topics of expertise (the ones you speak about)Bio   
3. A list of places you’ve spoken before (they may want to check what you’re like in an interview)Other speaking/training options you can be hired/asked to do

Make sure you’re all set and prepared with Bio’s, Photos and Lead Magnets/CTAs to jump on a podcast right away if the opportunity arises.

 

 

       5.     Write some email templates

 

Once you know who you will be reaching out to get down to business and create your first email. While you do this create an email template to always remember the information you need to add when reaching out to pitch a podcast.

Here’s what you need to remember to add to your email.

1. Your name and title
Example: Stephanie Fiteni, Marketing Strategist and Business Mentor for Online Coaches

2. Let them know and make it clear that you’re familiar with their podcast.
3. Let them know your experience and why you would be a great fit for the podcast.
4. Let them know why you want to be a guest – propose a very specific topic to talk about
5. Mention other topics you can talk about
6. Offer links to verify your authority/expertise and to your one-sheet- a book, LinkedIn, testimonials page etc.
7. Be honest, truthful, genuine and friendly.

Here’s an example:

——–
Hi {host’s Firstname},

My name is Stephanie and I’m a [describe your work/title] I recently came across your podcast and listened to some of your recent episodes. I think you’re doing a fantastic job of providing {what their podcast goal is}.

Your episode on [Specific Episode Name], where you discussed [Episode Topic] was especially inspiring. The way you approached the subject and engaged with your guest truly resonated with me – we hold many values/perspectives in common. Your ability to extract valuable insights and present them in an engaging manner is admirable, especially to a fellow podcast host like myself.

I wanted to propose an idea that I believe could be a valuable addition to your podcast. As a [Your Expertise or Experience], I have had the privilege of working on [Brief Description of Your Background and Achievements]. This experience has given me a unique perspective on [Relevant Podcast Topic] that I believe would be of interest to your audience.

Here are some references and testimonials to verify my expertise:
www.yourwebsite.com/testimonials

If you don’t think this is the right topic, we can discuss other topics of interest that I cover such as:

– list your 3 – 5 topics
You can also see more topics here – add a link to your one-sheet

If you’re open to the idea, I would be more than happy to discuss potential angles and topics that could align with your podcast’s goals and interests. I understand that you have a busy schedule, and I can be flexible in accommodating your time and preferences.

Your podcast has made a significant impact on my own understanding of [Podcast Topic], and I would be honoured to be a part of it.

Thank you for your time and consideration. I look forward to the opportunity to discuss this potential collaboration further.

Warm regards,
[Your Name]

—————

Are you ready to start guesting on podcasts?

Let me know how this article has helped you.
And if you have any questions left unanswered feel free to ask them in the comments too.

 

———————— About the Author:

Hi, I’m Stephanie, a Digital Marketing Coach and Business Mentor for Coaches. I’m the creator of the Profitable Content Marketing Method™ and help coaches generate more leads and clients through organic and paid marketing whilst helping them build a business that makes good money with ease. My clients get fully booked with just a handful of enjoyable marketing hours per week!

I have over 15 years of experience building businesses, growing website traffic, writing blogs, creating social media campaigns, and generating leads for my clients. As well as ranking articles, videos, and podcasts on the first page of Google. I also managed the content and web dev team in my agency for over 10+ years.

I can teach you how to create content that will convert your visitors into discovery call bookings, every time. Let’s Talk