Marketing for coaches: The Definitive Guide [for 2022 and beyond]

Marketing for coaching can include a number of strategies, depending on whether you’re seeing clients face-to-face, online, or both.

Most coaches use networking and social media as their main marketing mediums, however, there are many more ways to save time, build more effective lead generation and book a lot of clients.

These strategies include content marketing, SEO, referral leveraging, and much more… Read More

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How to have a great coaching discovery call

Knowing how to conduct a discovery call is crucial to any coach’s business. Whether you’re recruiting for 1:1 or your group coaching, closing more calls means a more stable, cashflow positive business.
Here are 7 steps to help you hold a great coaching discovery call and close more clients:

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Pre coaching questionnaire: How to create your own + template

Before you start creating your pre-coaching or onboarding questionnaire you need to be clear about the purpose. The function of the questionnaire and how it will support your coaching, prepare the client and help you collect important data for your business is key to its design.

A coaching questionnaire can have many functions, here are the 4 most important ones…

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6 things your coaching contract must have in 2022 [+ coaching agreement template]

There are many ways to protect your coaching business like taking prepayment and vetting your clients, but nothing will keep you safer than your own coaching contract.

Of course, there is no one-size-fits-all, coaches working in different industries and different countries may have to abide by different laws however, the basics stay the same. Having a contract with clear terms and conditions will in itself already reduce the amount of client trouble you might have.

You always want to run your contract by a professional business attorney/lawyer however, you can save yourself some time and money by putting together your own draft using the tips below:

Here are 6 things you need to think about before using our coaching agreement template in 2021:

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Time management for coaches

Time is money – this is especially true for coaches.

Effective time management for coaches is important from the very first day of your business. Especially if you have no hires yet, your time management is key to productivity, profit, and survival.

Many become online coaches because they seek a better work-life balance – you can only have this if you manage your time effectively.

As a coach, your time management will dictate how much money you make and how quickly you grow. It’s that balance between marketing activities, working in your business with clients, and working on your business that will slow you down or speed things up.

Here are 5 simple ways to ensure you’re making the most of your time in your business:

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Coaching business plan: The ultimate guide to writing your own for 2022 and beyond

Writing a coaching business plan is very important especially for your first year in business. You don’t want to build a coaching business that feels and earns like a hobby. You want a 6-figure business in 12 to 18 months so you can quit your job and coach full time.
A business plan will help you understand where you can be within a year and how you’re realistically going to get there.

Here are 9 simple steps to build your coaching business plan…
Let’s do this together

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Marketing for health coaches: 3 tips to attract more clients

Marketing for health coaches does not follow the rules of mainstream marketing. Health professionals require a strong reputation focused on trustworthiness. As a health coach, your reputation is key to getting clients to trust you and work with you. Therefore you need to avoid marketing that has a negative effect on your reputation such as resorting to spammy marketing gimmicks and unsolicited outreach.

Here are 5 marketing tips for health coaches that will build trust in the long term and get you clients in the short term…

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The 2-step 6-figure Sales Funnel for Coaches

A  sales funnel for coaches can and will turn many of your website visitors into clients.

The more complex your funnel, the longer your funnel will take to convert into clients. This is why you need a 2 step funnel that converts fast. Lead generation is the lifeblood of your coaching business – getting it right (or not) will make or break your chances of success…

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Branding for coaches

Branding is not your logo or your brand colors. That is how your brand is expressed and identified, but your brand is so much more than that. Branding for coaches is a special category of branding – a coach needs to build a personal brand in order to become more appealing and make their competition irrelevant. A personal brand is all-encompassing.

Creating a personal brand for coaches means catching the essence of the person in every touchpoint of their coaching business. Sounds complicated, but it’s easy to do if you follow this step by step process:

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SEO for Life Coaches: Your step-by-step guide for 2022

What is SEO (search engine optimization) and how does it work for life coaches?

SEO is search engine optimization, the craft of adding keyword-optimized content to your website so that it ranks first in the results for important searches on Google.  It’s a great strategy for life coaches to attract leads and clients to their website whilst also using the content to establish their authority. The SEO-ed content may be written like blogs and show notes or embedded videos from Youtube.

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How to attract life coaching clients that are happy to pay your prices

Most life coaches have a big heart and love what they do, they want to help everyone and that is great
(its also one of the reasons why I love working with life coaches)
But to attract life coaching clients who want to pay your prices, passion is not enough.

It can be quite demotivating when you keep having discovery calls with people who love what you do and want what you do but can’t pay for it.
Or people who don’t understand why they should pay you to help them.

Here are 3 tips to help you attract life coaching clients that are happy to pay your prices:

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How to plan a website launch

A website launch can be pretty underwhelming – when done wrong.
You could spend a lot of time and money creating a website that will become the main focus of your marketing and yet it can fall flat when it’s time to launch.

Before you launch your website you need to consider these 2 simple steps to plan the right launch strategy…

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