Lead generation for coaches can feel easy in the beginning when you’re just booking slots to cover your training hours. But as soon as you start charging for your services it becomes harder to get people interested.

Often the problem is not your coaching.
It’s your clarity and your marketing skills – these are two things every new coach needs help with.
So how does lead generation for coaches work and how can you get the wheels turning for your coaching practice?

Here are 3 simple and highly effective lead generation tips for coaches….

Whether you’re looking to upgrade your current coaching website or create a new website for your coaching practice, the goal is one and the same…

To end up with a website for coaches that books those discovery calls and sells those programs.

Many coaches under-utilize their website, they see it as a place where they place information and leave it static. This is a big mistake. Your website can be the biggest lead generator or sales machine in your business.

Here’s how to equip your coach website so you get a fully booked coaching practice:

Niching is important because it will make your marketing 10x more effective. As an online coach, you need to make sure your target audience can single you out quickly. They need to understand that you can help them with their struggles in 3 seconds flat. The time it takes for them to follow you on social media or download that freebie and jump on your email list.

What’s the first step if you don’t know how to pick your coaching niche?

Lead magnets can come in many shapes and forms, however over many years working with coaches I have identified 3 best lead magnets for coaches that really move the needle in terms of list-building…

Many coaches miss out on coach SEO because they don’t understand the value of ranking in search engines using coach SEO.
Imagine people looking for a coach like you, found you on the first page of Google, and booked a discovery call through your site?

It can be that easy – and it truly is.

SEO-ing your coach website is not hard.

Coach blogs come in many forms:
Coach blogs can be created in Blogger, hosted on Medium.com or Wordpress.org. It is ideal to host a blog on your own website because it is a very important part of your business. As a coach, your blog is central to your marketing strategy. It is the place where you build your authority and get discovery calls booked. 

You can have all the right things in place and still find it hard to get traffic, here are 5 things that may be slowing down your coach blog SEO and traffic growth:

Even if you don’t have an Ideal Client Avatar yet

You may be tempted to try all the tactics you’ve heard of at once, to get your first paying coaching clients – throw spaghetti at the wall and see what sticks (the old-fashioned way)

But this could spell disaster if you’re just starting out online

Your energy, motivation, and financial resources are limited

So you want to make sure you stay focused and invest time in a place that gives you a return as quickly as possible

Building a website that looks and acts as a business card will not get you any clients. It’s terrible for lead generation. The money you spent will stay a sunk cost unless you take it to the next level by adding the right lead generation tools for your business.

Most websites can be adapted by adding funnels using third-party online software…

I started to coach online over 6 years ago. Recently, I’ve seen so many coaches take the leap and go online. It’s great to see it shifting so fast, the international coaching community is certainly richer for it.

Unfortunately, though, I also see a lot of new coaches making mistakes, big mistakes, when setting themselves up. Taking a business online is never just a matter of moving things online, no matter what industry you’re in. It takes a shift in mentality and knowledge of new tools.

Picking the right lead magnet idea is key for the long term growth of your coaching business. Get it wrong and you can kiss future sales goodbye. Building a list of wrongly-matched individuals will put your business at a great disadvantage and it’s an epic waste of time. 

On the other hand, building the right email list will speed up the success of your online coaching business. The most important element is…

Picking the right lead magnet ideas to grow your coaching business email list can be hard – if you’re struggling to pick the topic you should certainly listen to this.
But first, pick the type of lead magnet you want to create…

You may be able to bring about the most amazing life transformation to every person you coach, but unless you learn life coach marketing, your impact will fall short and your practice may not survive.

Marketing is a big part of life coaching, and doing it wrong might not only hurt your pocket, but it may also mean you have less time to coach because your marketing is too time-intensive.
In this comprehensive list of life coach marketing strategies, I also explain how to get it right and what to combine it with to make it more effective…

As a Coach, blogging will help you get fully booked. Blogging, for coaches, is the best way to become known as an industry leader too.

You can get 50 leads a month and have a nice multi-six-figure coaching business but if all your leads come from the same platform, your coaching business is at risk.

I hear many coaches bragging that they managed to it 6 or 7 figures using only one strategy. Some claim to manage it completely organically through social media posts, dm’s and other forms of direct engagement on Facebook or Instagram, others say they built their business using Facebook ads.

They’re legit and, done right both can work, however, these two forms of lead generation are super high risk.

Some coaches take to marketing like ducks to water, Others not so much

No matter how much or how little experience you have with marketing, marketing an online coaching business is a different kind of game. It’s unusual because the rules of B2B marketing apply even though most coaches sell to individuals not businesses.
(If you’ve not worked in B2B marketing, don’t worry, I’m gonna walk you through it.)