online coaching podcast

#002: How To Pick the Right Lead Magnet

Episode 004




Picking the right lead magnet can make or break your online business, especially if you sell coaching or courses. The people on your email list could be the biggest asset in your business – IF – they’re the right people.


Only the right lead magnet will make sure you attract the right ideal clients.


This episode speaks of all the things to consider when designing your lead magnets:

  1. Add lot of Value
  2. Always keep improving your landing pages
  3. Pick a magnet that creates a ‘gap’
  4. Make sure you attract action-takers
  5. Don’t go overboard – recycle existing content


Love this topic? here’s are a couple of links to some blog posts about downloadable freebies:

Lead Magnets: How to pick one that grows your email list

Coaching Online: A beginner’s guide to planning a website that attracts clients and grows your email list


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About the Show

In the Profitable Online Coaching podcast, Stephanie and her expert guests answer the most common online coaching and coach marketing questions to help you unravel the facts and take the right next step for your coaching business.

On solo episodes and with guests, she talks about popular topics such as marketing for coaches, blogging, digital marketing strategies, pricing, mindset, and how coaches build successful businesses.

Stephanie is an experienced SEO Content Marketing Strategist as well as a Marketing Coach for Coaches. She talks about online marketing strategies, social media, search engine optimization (SEO), marketing tools, books, and much more.

She learned programming as a fresh graduate and has worked as a trainer, programmer, and web consultant for over 15 years before becoming an online coach. For the last 6 years, she has offered 1:1 coaching and Online Programmes designed for coaches, therapists, and online service providers. She also offers Content strategy sessions and SEO Content Consultancy services to 6, 7 & 8 figure coaches. Contact her on

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