Episode 015

 

 

This week’s guest, Jeanet Bathoorn, is a bestselling author of 6 books, international speaker and trainer and a no-nonsense business coach. She is a certified NLP Master Coach and a Certified Sacred Money Archetype Coach.

 

She started the Freedom Entrepreneur Movement a couple of years ago after having dealt with a total lack of freedom in her business and private. In 2020 she started her own podcast show in which she recorded 100 episodes in 100 days.

 

 

She is a multiple six-figure entrepreneur since 2005 and has coached thousands of entrepreneurs finding their own unique path to freedom. She also runs several mastermind groups.

 

We talked about…

>> Changing plans from freedom entrepreneur running cruises to focus on the dutch market again

>> Launching a podcast with 100 episodes in 100 days

>> The importance of having fun with your content

>> Writing your first book shifting to author

>> Keeping things simple to avoid confusing your clients

 

Episode Links and Mentions:

• English Website: http://jeanetbathoorn.com/
• Assessment: https://jeanetbathoorn.com/money-archetype-assessment/
• Ebook: https://jeanetbathoorn.com/ebook-7-steps-to-become-a-freedom-entrepreneur/
• LinkedIn Link: Jeanet: https://www.linkedin.com/in/jeanetbathoorn/
• LinkedIn Link: Stephanie: https://www.linkedin.com/in/stephaniefiteni/

 

Prefer to Read? Here’s the Transcript:

Stephanie:

Hello, Jeanet, how are you? Hi, Stephanie. I’m fine. Thanks for having me. Thank you very much for joining us today. I’m really happy to have you on, would you like to start by introducing yourself and letting us know what you do? And we do it for? Okay. So my name is Janet – I work for the Dutch market, so all my content, everything is in Dutch. I call myself the freedom entrepreneur and I guide/mentor self-employed entrepreneurs to break through their own limiting beliefs, like the beliefs that they created in themselves. And I do that by running mastermind groups. And by putting out a lot of content, I know we’re going to talk about content, but I put out a lot of content. Yeah, excellent. Yes, we’re in the right place to talk about content. So, what does that content look like?

 

Jeanet:

So I am, I’m in the habit of writing books. I love to write books. And in fact, this year I will publish two books. My first book is about running a mastermind group. So what do you need to run a mastermind group? And what does it take to run a group? And the next book I wrote that my publisher asked me to write it. That will be published in November. And it’s about online business models because of the whole COVID-19 situation.

 

Stephanie:

Oh, wow. Yes, definitely the right topic and especially the right topic for you. . Excellent. So that would be book number 10 in all, because you’ve already written eight books, right?

 

Jeanet:

Yeah. That’s that if it’s like books that I wrote his book number eight, but I wrote also like chapters for other books, so that, that would bring it to like books and co-writing books.

 

Stephanie:

Wow. was it all in dutch? For the Dutch market then, which is a pretty big market. Really.

 

Jeanet:

It’s interesting, yeah, it’s interesting, it’s not so big. I mean, it’s not English speaking or German-speaking, but it’s a very active market. People are really eager to learn more and to develop themselves.

 

Stephanie:

That’s really good. That’s a very good one to be in then, especially if you’re in the online space. So speaking of content, I know you’ve done something a little bit special In the last few months with the launch of your podcast in the middle of this a virus outbreak, which has caused so many people to rethink what they were doing. And I know that’s, you know, what you were doing before, which is, what I got to know you for the cruise lady, everybody calls you the cruise lady. Cause that’s used to do business mentoring cruises, right?

 

Jeanet:

Yes. Trans Atlantic cruise this year. That’s right.

 

Stephanie:

So tell us how everything changed and you know, how the podcast came.

 

Jeanet:

Yeah. So last year, 2019, I took on a big project. So I organize my first international cruise before that it was only Dutch and I wanted to take as a lot of entrepreneurs with me. And before that I had groups of six and my, my biggest group was like 10 people, like very small intimate groups just because for me, it was just for the fun part of my business model. I, it was, it was an extra I used to run groups like since 2015, 2016 mastermind groups and things like that.

 

Then the cruise came along and I had this crazy ambition to bring more people with me and to do it for the English speaking markets. So in fact for like a lot of people and then doing that last year, because we left in November, the virus was not known by then, but doing it and being on the ship with all these people, I realized that it is not really the business model for me. It didn’t make me happy to travel with so many people. And there was a big, big realization, like, who am I doing this for? Why would I do it this way?

 

So when I, yeah, when I left the ship, it was December. And then I already started to think, well, I want to cross the oceans. I love it. And I love to take people with me, but not so many and not so intensive and not long and not so like, not as a travel. So when I came back in the Netherlands, it was like in the winter, I started to rethink my home business model in January. And I was like, no, I’m going to go back to the Dutch markets. That’s where I’m known. And I had to claim a position in the English market. It’s easier. So one of the decisions as I’m going back to the Dutch market and let’s see what will happen with the cruise, I didn’t make my mind up about it. I didn’t decide to do it. Yes or no. But then Corona came COVID-19 came, we had a complete lockdown.

 

And one of the first things I did was making a phone call to the CRO cruise company and told them that I want to cancel next year’s cruise. And then I put the phone down and I was so relieved. I was like, who am I fooling? Why would I do it? If I don’t like it? If it’s like a burden on my shoulders.

 

Stephanie:

So it was a good thing for you because you really didn’t want to do it.

 

Jeanet:

Not in, in the way that I shaped it. Yeah. So I do want to do cruises again, but only with small intimate groups. And most of the time, the people that join me are already in one of my mastermind groups. So I already knew them. We already had a connection, but now I had strangers on board. I’m like, it’s not my usual fun. It didn’t make me happy. It’s a very important lesson.

 

Stephanie:

Yes. A very important lesson. Sometimes we make decisions and we do something. And then because it took so much work and so much investment, we kind of feel like we have to take it forward, even though maybe we’re not enjoying it so much. So yes, it’s definitely, I’ve made that mistake before. And it’s, it’s really nice to hear that, you know, you kind of did it once and you felt it wasn’t right. And then you took that away. It takes a lot of, I think, clarity and self-awareness too, to be able to backtrack so quickly and say, no.

 

Jeanet:

Yeah. So, I mean, I was forced to cancel it because of this whole COVID-19 situation. And I was also very happy to cancel it. And I was like, okay, that’s a good sign. So I cleared out my whole calendar, all the retreats, all life events, everything got cancelled or I cancelled them. And that was the point where you were referring to like all of a sudden it was February. I had loads and loads and loads of time to plan my business and to make a plan for reclaiming my position in the Dutch market. That’s where my crazy podcast plan came. Yeah.

 

Stephanie:

Yes. That’s truly crazy. Gosh, how many episodes are you on already?

 

Stephanie:

Started on March the fourth. And initially, I did, I said, okay, I’m going to create a hundred podcasts in a hundred days. And that’s a very easy sentence to pronounce. It’s very easy to say it. But looking back, it was, it was a lot of work and it was, I really loved it because I clear my calendar. I took my losses like also financially or like, okay, let’s make a plan so that I can finish 2020 in a different way. That makes me happy and money flowing in again. And it worked, I mean, we’re now six, seven months ahead. Or we are six, seven months from March. So I did a hundred and a hundred days that it was in the middle of June. And then I switched to a frequency of twice per week, two podcasts per week. So we are now at 134, I think. Yeah. It’s one of the lists I’m like, okay, did I do that? Yeah.

 

Stephanie:

Yeah. I’m super curious. How did you manage a hundred episodes in a hundred days? What did your content creation schedule look like? Because it’s more than batching. Isn’t it? It’s like a full-time job.

 

Jeanet:

Hold on. Thing. It’s, it’s almost a full-time job. And so I created this whole Excel sheet. And before I add one podcast, I already had three episodes on my digital shelf. I already had some episodes. I created them two years ago, but I never aired them. Yeah. So I wanted to start a podcast before I decided to go to the English market. I’m like, why would I start a Dutch podcast if I go to the English market, but okay.

 

Going back to the Dutch market. Okay. I have these podcasts like I have three episodes. And then the first thing that I did was created an Excel sheet with topics to talk about, but also what could be your call to action after that podcast show? And then I did a whole inventory. Is that the word like, I made a search in my own content. Like I had some digital online training. I had the most video, well, why not create audio?

 

There were some interviews that I already had, well, why not create them into a podcast episode? I took one of my books. I have a book about money mindset, and I just literally read some of the chapters in the book from the book. And I say that to them, like, I’m going to read this chapter for you because it’s a useful chapter. So it just to get going.

 

Stephanie:

Excellent. So did you have a pattern? Did you have you know, was every episode different or, you know cause you know, some people go for a solo episode. Some people go for interviews. Some people like myself, I do alternate one solo and then one interview. Sometimes I mix them up. Cause I have more guests. So how did you do it? What did you, did you have a format?

 

Jeanet:

I, of course, thought about that and I listened to like the famous podcast is out of Pat Flynn and John Lee Dumas and people like that. And they all have a format and they all have a plan and I’m like, no, I want the podcast to be my playground. I want it to, to be a project. It has to be fun because it doesn’t pay the bills, creating a podcast costs money and time. So I decided everything that I like is suitable for a podcast. So it can be a 10-minute episode with like a short, short mantra thing or like a short trip.

 

But it can also be a two-hour episode in which I have like a long interview or training. And I just decided I want it to be a representation of the work that I do and the person that I am. So there’s no format. That’s the thing. So I had, I did have this theme month. I, so like in may I thought about, I want to talk to entrepreneurs. Self-Employed entrepreneurs who wrote a book author, but also the non-fiction authors.

 

And I like to talk about them, talk about their book, like the content of the book, but also about becoming an author like this whole journey of changing your identity into becoming an author. And that was like an instant hit because I put some posts out on Facebook and on LinkedIn like I want to talk to authors who wrote a non-fiction book. Can you recommend people? And before I knew it, I had like 70 or 80 people on my list.

 

Stephanie:

Oh, fantastic. Wow.

 

Jeanet:

That was so easy. And that’s yeah, that’s really great because I got to really enlarge my network. I learned a lot because of receiving books, reading books. So they’d people telling me about their book and it was fun to do like one interview every day, like one interview out every day. There were days that I did three interviews and it was a max.

 

Stephanie:

Wow. Okay. That’s good. Wow. I’m, I’m very interested in what you said and you know, you said it has to be fun. It doesn’t have to have a particular set format task to be fun. And I completely subscribe to that idea because I think with content. What most people struggle with is motivation, the motivation to keep doing it. And yeah, unless you pick the right thing, that’s really gonna make it an experience in itself for you that you want to do it.

 

You don’t want to do it because it’s good for your business because it goes out there because people will engage with it because people will find you want to do it because you enjoy doing it. And that is so, so important with content. Sometimes I have to dig really deep to find what really lights people up about their business because once you find that, then creating content is not difficult.

 

Jeanet:

I think. Yeah. I think that’s, it’s really important that you have fun in what you do, because it’s what you say. If you have to write a blog every week, but you hate writing or don’t start a blog, start a podcast or do videos or whatever.

 

Stephanie:

That’s right and then there’s always repurposing. It’s like you said, you’ve got your book, you turned it into a podcast episode. You can do the same thing. You can get a podcast episode and turn that into a blog post. You know, it’s, it’s all about at least keeping your content exciting because repurposing, you know it can be automated to some extent outsourced later, it’s something you can manage. Yeah.

 

Jeanet:

I discovered that I really liked it and I’m really, I’m like a really curious person. So I loved to interview people and ask them the questions that some people are afraid to ask. I just ask them.

 

Stephanie:

I liked the sound of that. I love talking to people as well because I’m very curious, but what is the kind of question for instance, that people wouldn’t ask?

 

Stephanie:

What is the kind of question? So I had people in my podcast show that were really, really skilled, really experienced entrepreneurs and they get into feud a lot. So like I have, for example, I had one in my show, I think you wrote about 80 books already and he’s like 65, 67. Yeah.

 

He’s like productive and he’s well known, but he’s, he’s like so used to getting interviewed by the press, et cetera. And I could tell that because if I ask a question, he just had an answer within microseconds. And then I, I asked him to go back to the person he was before publishing his first book.

 

Like, because that’s the whole identity shift. If you are an author with 80 books it’s very hard to remember the struggle, maybe when you didn’t have 80 books when the first book was still not published. So I asked him to go back to that period and to describe what kind of person he was back then. And then that’s the first time that he fell silent.

 

Like, Oh, I have to think about that. And then he said, well, good question. Yeah. I try to find insights in people that have got to do with them, like this whole identity shift that they have gone through. That’s I think that’s really interesting for people listening to my podcast because we all have started at zero. Every one of them started at zero.

 

Stephanie:

That’s right. And I think every little success kind of does cause a bit of an identity shift in your beliefs as well, which I know is a topic you, you work with a lot.

 

Jeanet:

Yeah. But it has to, I mean, and the only way to gain these, these identity shifts, like in a positive way is to do the right things and to have the habits that support you. Like, if you want to be an author, you just have to write a book. It will not be written itself. I mean, you have to do the work, but you have to do the good things and yeah. Only shouting, like you have to do like take massive action. That’s what Tony Robbins says. You have to take massive actions. I agree with that.

 

But as an entrepreneur, especially when you do a lot yourself, you have to know if I do this, why would I do it in order to get that goal? Is it, is it clear? Is it, is it, is it connected? Because very often, I mean, people write a book and then I asked her about that book. I said, is it your profit book? Like, do you have online training about it? Or would you like to run a mastermind group about it? Or no. I just wanted this book to be written. I’m like, okay. You just wasted six months of your life probably, but

 

Stephanie:

Oh, that sounds painful.

 

Jeanet:

Yeah. Well, I say it in a loving way, but if you don’t have a plan, it’s, it’s a lot of work and everything is a lot of work.

 

Stephanie:

Yes, indeed. So you need to do it with, you need to have the goal first. First, and you need to, as you mentioned before now, It’s going to take you in a direction you want to go. Excellent. Wow. Okay. So what made you write your first. So maybe your next book, maybe if it’s easier. No,

 

Jeanet:

I can remember really well because I started to blog in 2008. Okay. Because someone told me that it’s going to be the next big thing blogging. I’m like, okay, I’ll start a blog. And I wrote about social media, but then a lot about LinkedIn. And I think I wrote already like 40 or 50 blog articles in two and a half years, two years. And all of a sudden I wasn’t, I was on Twitter and Twitter was really new back then.

 

And it was like this lovely, wonderful village in which you knew people and people knew each other. And we could talk to the minister and famous people, et cetera. So I was surrounded by authors, by people who wrote books, but people who already achieved what I wanted to achieve. So one day I put it out on Twitter. Well, I would love to write a book and someone else responded to that.

 

Stephanie:

Her name was Suzanne. She already published two books and she said, well, it’s, Hey, you should write a book. And here are the details of my publisher. So she sent me a direct message with the details of a publisher, why I reached out to the publisher, they checked my blog articles and they were like, yeah, let’s write a book. Here’s the book deal. So I never had to write a book first and go to a publisher. They just said, okay, this topic, social media is okay, great. When are you going to deliver? When is the manuscript ready? And that was the story of my first book. And it took me one initiative. Yeah.

 

Stephanie:

Well, that’s like in, in social media years, that’s a century. Yeah.

 

Jeanet:

But still, it was one of the first social media books in Holland. So I was really sold like crazy. Wow.

 

Stephanie:

I mean, it’s, it’s, it’s the fact that it takes so long must mean even more work because social media is constantly changing.

 

Jeanet:

It’s not the work. It’s not the work. It’s the block in your head. It’s the, Oh, what if I put it out there? Is it good enough? I’m good. I’ll read. Write this again. And you start to question your own capacity. So I was really lucky to have a publisher who said, well, you just send one chapter in and we will edit that. And then you will send to the next chapter and you will get it back. So they were really, really helpful. And that helped me a lot. And then I can remember the moment that I really clicked on the, send it all button, like, okay, now it’s done. Now it’s going to go to the, to the printer, to the printing office. I was like, Oh, it was so scary. Cause it’s your first book.

 

Stephanie:

I find lots of different types of formats. You know, if you’re doing social media. Yeah. Like stories, disappear posts, you know, they’re hard to find after a while you do a video, maybe not so easy to find for a lot of people. But then when you come to the podcast, it’s very intimate. And I think the next level is the book because you are really there. It’s one-to-one, there are in most cases, no distractions. And you feel exposed. I think sometimes it’s a bit contradictory, but the fewer people you reach in a way, the more intimate it feels. So the fact that the book is one-to-one, it’s like, you feel very exposed. And I can imagine that really freaks out not only me but a lot of people.

 

Jeanet:

That’s why I asked the question to a lot of authors and almost all have a certain same experience. Like it was so scary to publish your first book. But yeah, if you don’t do it, you will never be the author you want to be. Have to deal with the fact that people are not going to like your book. That’s okay. If you, if you’re, if you’re okay with that, everything is okay. They don’t have to like my books. I didn’t write them for them. Probably.

 

Stephanie:

I see what you mean. Yes. But your target audience would obviously like them.

 

Jeanet:

I mean, I have people that order all my books, I have read all my books and then I still have the same feeling of like, okay. I hope you like reading my books. And then people send me an email. All your books are nice to read. I’m like, okay, thank you. Thank you. It’s the same. But for now, I mean, now I can write a book in six weeks and maybe even shorter if I do it full-time, it’s so much easier. And there is no doubt in my mind that I can write a book. It’s just, now it’s just blocking the time and dedicating my time to write that book.

 

Stephanie:

That’s right. Wow. Excellent. So what’s going to be your next step. You mentioned that you took a little bit of a shift at the beginning of the year and now there’s going to be these books coming. So what’s your business gonna look like in 2021?

 

Jeanet:

Yeah. So I used the first half of 2020 to create a lot of new content, like the podcast to reviving my whole network, to letting people know that I’m back on the Dutch market again. And to start new mastermind groups because I have run groups quite a long time and I’ve been in mastermind groups quite often. And the things that I missed is what I put into my own mastermind groups now. And that is intimacy, small groups and weekly accountability, weekly coaching calls with everyone, but only one hour, but it’s every week. And the consistency of that really pays off.

 

My people now have amazing results like within two, three months. So that’s, that’s the whole experience that I have and now I just offer it. I have a fairly simple business model. I just offer mastermind groups. It’s either three months or 12 months. And that’s it. You can, you can book VIP experience so you can book a fee a VIP month or a VIP day extra, but it’s only when you’re in a group and in 2021, I’m going to offer a group for experienced and entrepreneurs who either start the first group or are already running groups, but have problems with their like, like how does the group dynamic work or what is my role as a facilitator?

 

What do I allow them to do? What do I expect them to do? So that’s more like a next level group I want to start it next year. Not this year, just this year. I, I was full.

 

Stephanie:

Excellent, amazing. Wow. I love the simplicity. You know, sometimes as entrepreneurs, I think we have too many ideas and we end up doing too much. And actually, I have a client that I’ve just started coaching one-on-one and the first thing I needed to talk to him about was the number of offers and the number of different packages out on his website.

 

And I was like, you know, we gotta find a way of driving the right traffic to your site and SEO. And when you write and your blog, this is going to happen, but you have to make a decision. You cannot also be 20 things and expect them to the decision on the spot. So I think it took about, he thought about it for a week and then he decided to take everything off and just put a book, a call button, and he started getting leads right away.

 

Jeanet:

Well, yeah. And then, and then have your packages, ready

 

Stephanie:

That’s right. Because he wanted to take the time to decide which two packages he was going to offer. So he put the book of course, but the simplicity of giving them one thing to do instead of 20, just instantly made the difference.

 

Jeanet:

Yeah. I think that’s a great example of its not only simpicity, but also not confusing your clients because if, if they have to think, well, what do I choose? Like I have intake calls with people, our strategy calls, and they’re like, Oh, shall I pick the three months or 12 months? And I’m like, just start with the three months. And then if you like it, you just, it’s easy to change it into 12 months or even prolong with 12 months. It just gets going. That’s, that’s my main message. Just start. And then it’s very easy for them to see. Yes,

 

Stephanie:

That’s right. Because then once they try it, they have to experience it. And I think I mean, I remember myself joining the first mastermind once you experienced that. And you start seeing the results and the support and the accountability, then, you know, you, of course, want to stay because you want your business to keep growing.

 

Jeanet:

That’s it. Yeah. That’s it. I mean, yeah. That’s interesting. Your mastermind experience. Yeah. How would you, how would your business be if you wouldn’t have been in a mastermind?

 

Stephanie:

Very interesting actually, cause I was cleaning out my backup yesterday and I found some recordings of some old mastermind calls from like 2016. I’m one of these backup hoarders. I keep everything. I’ve got stuff from like 2004. I can’t open, but so I was going through these videos and I realized, you know, simple things like when I was trying to find a name for what I do to explain it clearly.

 

I mean, I came from owning an agency and being a programmer into the coaching space. So for me, it was really hard to see myself from the outside. Because I was used to industry terms, technical terms. I didn’t know what my target audience was going to be. And I did want to work with coaches. I always wanted to work with coaches because I like, I liked the fact that coaches are people who are trying to improve other people’s lives. So I wanted to make a difference in that space. So I knew I wanted to kind of work with coaches, but I didn’t, I was afraid of niching down to coaches specifically, which I have done now. And it’s worked beautifully for SEO. It’s worked beautifully for everything.

 

It doesn’t mean I turn other people away, but my marketing is completely geared for coaches these days. Yeah. I think that would have taken me much longer to do, to have the courage to niche down. And it would have been very hard for me to find the right words and understand how other people see me if I hadn’t joined a mastermind. So definitely those two were very big things. And of course, there are the beliefs. You realize how sometimes you feel stuck for absolutely no reason. And you’re the only person standing in your own way.

 

Jeanet:

Oh yeah. Every day. I like that story. And I think probably it’s true. What you say, you just need this kind of group or it’s kind of some system to make the changes that you have to make.

 

Stephanie:

That’s right. So once you’ve got the vision, then you kind of have to find your way there and having a group of people around you is really going to help you find your way a little bit faster, especially if you know, they’re one or two blocks further down the road than you are, because it’s like, okay, they can see where I am and they know what I’m going through. So you feel supported as well. Because I think for entrepreneurs, it’s very difficult to feel supported by family and friends because they if they’re not entrepreneurs themselves, it’s going to be really hard for them to understand you.

 

And sometimes they can be entrepreneurs as well. I have friends that are business owners, but they’re in a very different business space. So there’s still sort of a, although there is a certain level of understanding a mastermind is different because they’re usually people who are over with a similar background or a similar agenda there’s something that brings that group together. Yeah.

 

Jeanet:

Yeah. And they share more or less the same sort of ambition and curiosity open-minded and that’s when the group starts to grow. I love running most of my groups.

 

Stephanie:

Oh yes. Oh, well, so thank you so much for being with us that you have given so much, such a, such a, it’s been such a journey to, to hear this, this whole trip you’ve been on in the last few months. I would like to share some information with our audience. Would you like to let us know, you know, where we can find you and maybe where we can find your books?

 

Jeanet:

Yeah. Well, all my books are Dutch, but I will, I’ll share this interview as well. So if, if they are listening, you can order the books at the normal book. All my book things stores in the Netherlands and probably also on amazon.nl, we have Amazon, but for my international audience, you can go to jeanetbathhorn.Com. I do have an English website. oh yeah. So for example, there is a free assessment that you can take, but it’s more about finding your money archetype.

 

Like it’s more, geared towards money mindset because that was my topic in 2018, I wrote a book about that as well. So it is on my it’s in my English. Still very, very accurate. And people still love to take the assessment and of course, they receive some follow-up medals and sort of videos with an explanation and it gives, it gives a little bit of an insight in

 

Stephanie:

Very good. And where can people, you know, that I’m sure there are a few Dutch people in my audience? I know for a fact that they’re all because sometimes I get emails. So where can they find information about your masterminds?

 

Jeanet:

So then you have to go to the Dutch website. So that’s Janet baldwin.nl and the descriptions of two mastermind like the three months and the 12-month. And if you like, I would love to connect with people on LinkedIn. So if you would find me on LinkedIn and tell me that you’ve been listening to me, I would love that. And of course, I’m on, on Instagram, Facebook as well.

 

But my, I think my main focus is LinkedIn. I prefer that side and my podcast and it has a Dutch name – the freedom entrepreneurs show, and it has all these amazing interviews and also solo episodes. I think a lot of people, feel coached by the podcast because they, they gave me that feedback and they sometimes it’s only an interview, but they learn from the journey that other people have taken. And for two weeks I’ve been starting the coaching on-air sessions.

 

So I asked for volunteers to send me a coaching question, and then I make a list like, okay, I need someone to talk about positioning or how to become an expert. Or last week I had someone who’s launched failed, and then we will talk. I will coach them on that. And that is so fun to do for me because I don’t have to hold back. It’s not like a strategy call or whatever. It’s just coaching them. And it’s very helpful for people.

 

Stephanie:

Wow. That sounds great. And that’s it no format, I love that. I might, I might take that on, but it sounds really exciting to say no four months,

 

Stephanie:

As long as you think it is valuable and you like it. That’s me, that’s my motto.

 

Stephanie:

Wow. Fantastic. Thank you so much for being with us before I let you go. I want to ask you one last final question, which I ask every interviewee that comes on the show. And that is what is the best piece of content you have created over the years?

 

Jeanet:

The best, my best piece of content must have been me, like the piece of content that had the most impact on my whole career was my first book, because it became an instant bestseller. Within two weeks, I was on national television. I sat on the couch next to a minister and I was like, what is happening? Well, I loved it. So the first book for me was like, like this whole jumping platform, how do you say that? It takes courage to put it out there, but do it, I mean to start a podcast or write a book or do something, but you just have to do it. It does change your life.

 

Stephanie:

Wow. Fantastic.

 

That’s a perfect note to close on. Thank you very much for being with us, Jeanette and look out for the show notes. The calculator show notes, because you can find all Jeanette’s links and everything that we’ve mentioned, including her books and her websites are there for you to just go and find and click. Thank you very much for being with us. Jeanette, thank you for having me. Bye-Bye

 

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About the Show

In the Profitable Online Coaching podcast, Stephanie and her expert guests answer the most common online coaching and coach marketing questions to help you unravel the facts and take the right next step for your coaching business.

On solo episodes and with guests, she talks about popular topics such as marketing for coaches, blogging, digital marketing strategies, pricing, mindset, and how coaches build successful businesses.

Stephanie is an experienced SEO Content Marketing Strategist as well as a Marketing Coach for Coaches. She talks about online marketing strategies, social media, search engine optimization (SEO), marketing tools, books, and much more.

She learned programming as a fresh graduate and has worked as a trainer, programmer, and web consultant for over 15 years before becoming an online coach. For the last 6 years, she has offered 1:1 coaching and Online Programmes designed for coaches, therapists, and online service providers. She also offers Content strategy sessions and SEO Content Consultancy services to 6, 7 & 8 figure coaches. Contact her on hello@stephaniefiteni.com.