online coaching podcast

Episode #058 How to turn your coaching program into an online course.

Episode 0058


How can you turn your 1:1 Coaching Programs into an eCourse that sells?

If you’ve spent many years doing only 1:1 caching, it can be hard to step back and take a bird’s eye view of what you deliver in order to package it into a scalable online course.
However it’s worth the trouble because it can really grow your business and your income without putting more time pressure on you.

Listen in to understand how…


In this episode we talk about:

  • Building the right online course – one that will sell
  • The benefits you provide
  • Breaking things down into units and modules
  • Low ticket mini-courses
  • High end DIY courses
  • Pricing and selling


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Finding the right idea for your online course

Most coaches start off with some kind of idea about what they’d love their course to be. And generally they’re gonna need some sort of validation. So the first thing we need to do is actually validate our ideas or look for courses out there that are about the same topics that we teach in our coaching programs.

Now, the first place and the first most natural place to look is. Something like you, Demi. Now there are many different sites that do little courses. Try to find sites that are very relevant to what you do and take a look at these little mini-course websites. Where you can go and check how many reviews and how many sales these courses have, and this is a great way of finding out how much actually demand there is for your program or product.

Another very natural way to find out is to go to YouTube. A lot of people go to YouTube to learn stuff. So go to YouTube and search your topics and find out what kind of topic videos. Within your subject actually have more views and keep in mind also sort of the amount of followers that the YouTube account has because a good topic is going to have a lot of, of views and a lot of comments, potentially even more than the account has followers.

So that’s definitely an important point after you’ve done that. You can also look at Amazon Books. So Amazon books are also another way people try to find information. So take a look at Amazon Books about your particular topic to get an idea of what course might be a winner. Last but not least, you want to also check keyword research.

If there are people out there specifically looking for, I don’t know, life coaching course or Self-love course. For instance, you are gonna know that there are actually people looking for a course like yours. There is a demand. So, you know, keyword research is probably the easiest one. But do take a look at all the others because it’s gonna help you feed more ideas that then you can put in your keyword research tool.

I do have a favorite keyword research tool. It’s called Keyword Finder. I know. Very unusual name. I will, I will put a link in the show notes for you. You need to go to stephanie and look for episode 58 and I will put the link of the keyword tool that I can use. They have a free tier, I think you can use it for about 10 days.


List the Outcomes of your Coaching Program/s

So that should work out for you. Okay, so let’s move on to the next step. So once you know the topic, the next thing is to start by thinking of the people that this is gonna be for. So the first step is gonna be to list your outcomes. And I know a lot of my clients look at me funny and they say what?

We’re gonna start from the end. Well, to build a strong program and a strong course, you actually need to start from the back and sort of from the outcomes, and then you work your way up. And, you know, once we’ve done this, you’re gonna see it as, you know, the most logical way. In a way, it’s a bit like, like building.

You know, you cannot, you cannot build a building until you know what the building is for and what kind of foundations you have to build on. So it’s kind of the same thing. So let’s start off. So the first thing, let’s say for example you want to create a program called Control Your Stress in 30 days or less.

Maybe you’re a life coach or you know, you’ve got some, some program that is similar to this and you wanna turn it into an online course. So you would start off with your outcomes. Now the outcomes are actually the ways in which your program is going to actually change your lives. So we’re talking about things that you can actually see.

I like to start from the tangible and then move into the intangible. So they’re gonna be happier, they’re gonna be more organized, they’re going to do more things they enjoy. Maybe they’re gonna practice yoga. They’re gonna understand their own triggers. They’re gonna have the tools to deal with anxiety attacks.

They’re gonna practice daily self care. They’re gonna feel happy. And more often they might practice mindfulness. Of course they’re gonna stay healthier. They might take some supplements that help them. So all of these things, and then. Maybe even sort of becoming more resilient. So all of these things, more tangible, physical ones that we can see.

And also the more abstract ones, like, you know, resilience is quite an abstract one, happiness although you can actually see it might sound a little bit vague. So all of these things are going to be the outcome. So this is what. This is how a person’s life changes after doing the program with you.

In this case, after doing the online course, And once you have listed all these struggles, the next step is actually pretty simple. So the next thing you would wanna do is you wanna go in and you want to make, you want to make the same list all over again, but you want to list the outcomes in order of logic.

Find the Logical Sequence

So, What would this logic be? So let’s take a look at the same example. For instance, keeping the same example we had before, we would say, for instance, first they would understand their triggers. Then they would learn how to use tools to control their anxiety attacks. Then they would learn how to keep these tools handy, how to stay organized.

Then you might want to talk to them about how to stay healthier you know, what supplements they might need to take. And then you might go into resilience and, you know, practicing daily self-care and adding yoga and meditation to stay away from stress. Now, of course, if your life goes, you’re better than me at all during these, in terms of logical progress.

However, this is just an example to show you that for the outcomes you’re gonna have, this is gonna be an an obvious. An obvious sequence. So, for example, they cannot, you cannot really teach someone the tools to deal with their stress before you have told them to recognize the triggers. It’s logical.

First, they need to understand where they’re coming from, and then you need to start teaching them how to tackle them. So think a little bit this way. Think about sort of, Why, why one thing cannot happen before the next one, and then just put them in order. Once you have this ordered list of sort of outcomes, the next thing you wanna do is take a look at the list you have and try to see where there are gaps.

So you might realize, for instance, that. In unit one, you might talk about understanding their own triggers and having the tools for anxiety at attack. And then you may, you might realize that you actually need to, to teach them specifically what these, these tools are. And maybe it includes technology, maybe it includes apps maybe it includes using a journal.

So when you take a look at the things that you’re teaching, What obvious gaps are there? So in reality, what you’re doing here, you are looking at the list of outcomes and you are beefing it up because now you’re going to actually create the units. So you’re going to logically break it down into chunks and fill out the details.

So you might end up with something like Unit one is understanding your own triggers. So you might want to. Break it down by saying, okay, they’re gonna look at their environment, they’re going to think about the triggers. They’re gonna carry a journal to to be able to, you know keep track of what’s happening.

And then they move on to the tools. And from the tools they’re gonna have such and such tools, and they’re gonna have these reminders in their daily life. And so you kind of beef it up, go into more details and also break it down into logical units. So maybe the triggers are one unit for themselves, maybe resilience is another.


Pricing your eCourse (a small intro)

Maybe regular upkeep and daily self care is another module. So think about it and also think about how you want to sell this program. Because if you want to sell a program for, say, between 500 and $900, then you’re probably gonna have quite a nice, big, meaty program. But if you’re looking to sell something like an online course, which is what we call low ticket E-course for say a 47 to $97, then you might realize that maybe.

Unit one is enough. So maybe you might realize that only part of the problem is enough for the short course and, okay. A lot of people ask me, how do I know if I have a $500 program or a $47 program? Generally speaking, a $47 program is gonna have no more than you know. 30 minutes of training. So if you’re aiming for six minutes each, you’re probably gonna have about five videos and you might have a worksheet or a checklist or maybe a small workbook and, and that’s basically your small e-course.

You may also then have something bigger. So if you have like a $500, you might have a program that takes maybe about a month to complete where you have some training that they need to do every week and then you give them like a stuff to do during that particular week. So you know, it really depends on the outcome they get as well.

So a small outcome is obviously gonna have. A smaller price than a bigger outcome. Once you have decided the price and the format and the size of your course, you wanna go in and. And decide what resources you are going to supply. Exactly. So you’re actually going to say, okay, so I’m gonna have four videos, and these four videos are gonna cover these four topics, and then I am going to have.

A checklist for each, or some people put together a quiz. I find quizzes a little bit demanding personally, especially for a low price, low price eCourse. But you can always go for something a little bit simpler. You can have a checklist. You can have a journal, you can have a little workbook, whatever you prefer.

So make sure that you list everything that you need to create. And then one thing I like to do as well, which really helps you when you come to actually sell the program is add something as a bonus. So always think, okay, what is gonna be one thing that maybe they don’t know they need, but would really help this whole process.

So for instance, if you’re helping people with stress again, and you’re going to leave them with a daily a daily or weekly thing to do, to follow, to stay on track, you may want to give them I dunno, a free, a free worksheet that has that has like a way of. Following what they’re doing. Or maybe you have like journal prompts that they can use for three months, for six months or for a year saying, you know, make, make a nice bonus.

It might be just a video showing them how you actually use these tools in your daily life. So, you know, people love behind the scenes stuff. So that kind of stuff can be really nice. So have a bit of a think of how, how this is gonna work out. And then once you have the list, all you need to do is go to Canva, create your worksheets, then write down some notes and create your slides.


Recording the course videos

So create your slides for the videos, and then you can use a simple, simple tool like Zoom or Ecamm Live. And go in and start recording the videos. It depends on your personality. If you’re a person that loves talking to the camera, just go ahead and do that. It’s perfectly fine, and maybe you won’t need so many slides.

If you’re the kind of person that’s a little bit shy, you might find that if you just record the slides with your voice, you are going to feel so much more confident. If you, if you choose the latter option, so you choose the option where your face isn’t there, it is nice to add a little picture of yourself in the introduction or actually have a face-to-face, short one minute intro video where you introduce yourself and tell them about a course.

It does help to have that sort of one-to-one face-to-face connection, but your whole training course doesn’t need to be built like that. It can be very simple and you can just create slides. Then you wanna pick a platform to deliver your course. So you are gonna look at something ideally like Thinkific or Teachable.

Selling your Online Course

They can both work really nicely. They do have a free tier that you can try and you can deliver your course quite easily that way. Once you’ve got your platform, you just need to, to create the sales page. And this is where it starts getting exciting because you’re ready to launch. Now, there are various ways of launching an e-course based on the pricing and the size of the course.

I helped my clients with this as well. I was actually very happy to receive a message this morning from one of my clients, Amanda. I wonder if you’re listening, Amanda. And we basically, Amanda didn’t want to launch with you know, she didn’t want to spend a lot of money on ads and she didn’t want to have like a webinar or something like that because she didn’t want to put herself out there too much.

So, you know, we decided to work on the assets that she had. She had an email list and. We started off by just writing the email sequence and we, you know, wrote an email sequence and she has already It’s not finished yet. The launch is not finished yet, but just with an email launch she has, she already has 10 clients, which is absolutely fantastic.

So it is possible and it does, you know, you don’t have to go through a lot of trouble to sell your program, but it all depends on the price and how it’s done and, and. Fact, I think actually this warrants its own episodes. So look out for the next episodes because I will go into the pricing and the launch methods for your equals.

In the meantime, if you have questions, feel free to come over to You’ll be able to find this episode on, and this is episode 58. And if you are looking for help to turn your coaching program into an E ethos, do not hesitate. To get in touch, go to


About the Show

In the Profitable Online Coaching podcast, Stephanie and her expert guests answer the most common online coaching and coach marketing questions to help you unravel the facts and take the right next step for your coaching business.

On solo episodes and with guests, she talks about popular topics such as marketing for coaches, blogging, digital marketing strategies, pricing, mindset, and how coaches build successful businesses.

Stephanie is an experienced SEO Content Marketing Strategist as well as a Marketing Coach for Coaches. She talks about online marketing strategies, social media, search engine optimization (SEO), marketing tools, books, and much more.

She learned programming as a fresh graduate and has worked as a trainer, programmer, and web consultant for over 15 years before becoming an online coach. For the last 6 years, she has offered 1:1 coaching and Online Programmes designed for coaches, therapists, and online service providers. She also offers Content strategy sessions and SEO Content Consultancy services to 6, 7 & 8 figure coaches. Contact her on

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