content strategy for the web

Content strategy for the web: An extensive guide to getting it right

Content strategy is the plan for creating, sharing, measuring and improving the performance of text, video, sound and image content on your website and on social platforms
Content strategy includes various techniques like content writing, SEO, social media sharing and promotion. Content strategy has an important role in inbound marketing and list-building
Content strategy provides a detailed guide of goal-driven choices about the content you need to create to achieve your business goals on the web

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