SEO Marketing Strategy: Why SEO your website and where to start
In a super-connected world, adverts and sales calls are unwelcome interruptions. SEO on the other hand – is here to serve not to push. Does this mean sales and marketing are a thing of the past?
Of course not. SEO is a form of marketing. You will need to update your marketing knowledge and strategy to fit purchasing trends. As entrepreneurs and business owners we need to be found in order to put our products and services in front of our potential clients.
What do you do when you’re mulling over a purchasing decision?
You Google it.
This why SEO Marketing Strategy needs to take priority. People search Google when they’re ready to buy or learn about what they are going to buy.
How do you market in a world where people don’t want to be called, don’t want to be emailed
and don’t care about your online banners?
By Writing and Producing Content in the form of videos, images, presentations and pdfs etc. that can be found in Google by people who need them.
How do we do get our content found? By using SEO.
If you’re new to this, SEO stands for search engine optimisation.
It is the process of making tweaks to your website to make it easier to find and understand by Google and other search engines.
There are 3 main areas to tackle to SEO your website.
Technical, Content and Off-site. It can get pretty complex but if you’re starting off, don’t worry, the following is a short-list of 7 Things that will make all the difference.
Here are 7 tips that will help you get more search engine traffic on your website…
1. SEO Marketing Strategy 1: Image optimisation
You need to make sure your images and all your content are properly optimised, which means that they carry keywords in their tags. First, know your keywords. You need to choose a target audience and research your keywords using SEO tools or outsource this job to a pro.
2. SEO Marketing Strategy 2: Meta description
You need to make sure your website has the right Meta Description
3. SEO Marketing Strategy 3: The Content Side
You need to make sure you have regular new content on your website – this will keep the bots visiting and push your content up the result list.
4. SEO Marketing Strategy 4: Optimise the structure of your website
Reverse engineer what your clients want and give them that information on the website. If you sell business coaching and most of your clients are start-ups then offer your audience lots of content about how to start a business, how to avoid the most common mistakes and educate them about myths that could cost them money.
Make sure you validate what they want, with your customers and then find keywords that have traffic related to the problems you resolve. Your website can still have the obligatory services, about and other pages but it also needs to include a page for each keyword you’re targeting.
5. SEO Marketing Strategy 5: Social Media
You need to have a presence on Social Media, wherever your audience is, you need to be there. In terms of SEO, it’s important because sharing pages and content from your site onto social platforms provide you with backlinks to your website as well as a source of traffic.
6. SEO Marketing Strategy 6: Guest Posts
Try to get guest posts on high ranking sites like the Huffington Post or any site that is related to your area of expertise. Ideally get a backlink, although sometimes this will not be possible.
7. SEO Marketing Strategy 7: Write regularly
Write regularly to get featured in Google about your topic. If you want your audience to find you, then you’re going to need quantity and quality. You need quantity because you can only start with low traffic, low competition keywords to stand a chance of featuring on the first page. On the other hand, you need quality because if people don’t find your content interesting, you will not get any clients and your position in Google will also soon drop off because Google measures relevance by timing how long your visitors take to go back to Google.
So now you know where to start. No matter what platform you’re using, improving your SEO is always possible. Most of the leverage will be brought about by your content but your tech may need modernising too.